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Book cover of The Eureka Factor: Aha Moments, Creative Insight, and the Brain

Keith J. Holyoak Author Of The Spider's Thread: Metaphor in Mind, Brain, and Poetry

From my list on the creative mind.

Why am I passionate about this?

I’m a professor of cognitive psychology at UCLA, and also a poet. Growing up on a dairy farm in British Columbia, I immersed myself in the world of books. My mother showed me her well-worn copy of a poetry book written by her Scottish great-great-aunt, and I longed to create my own arrangements of words. Later, as a student at the University of British Columbia and then Stanford, my interest in creativity was channeled into research on how people think. I’ve studied how people use analogies and metaphors to create new ideas. In addition to books on the psychology of thinking and reasoning, I’ve written several volumes of poetry.

Keith's book list on the creative mind

Keith J. Holyoak Why Keith loves this book

Did you ever have a sudden insight, a new idea—something that made you go, “Aha!”? It’s as if your brain had been doing unconscious work, then suddenly “reported up” to your conscious mind. This book by two prominent cognitive neuroscientists gives a clear picture of what scientists have learned about how brain networks connecting the two hemispheres give rise to creative insights. Their book helped me think about how new metaphors might be discovered—just one example of what the creative mind can do.

By John Kounios , Mark Beeman ,

Why should I read it?

1 author picked The Eureka Factor as one of their favorite books, and they share why you should read it.

What is this book about?

Where do great ideas come from? What actually happens in your brain during a 'Eureka' moment? And how can we have more of them?

It has been two millenia since Archimedes supposedly first shouted 'Eureka!' as he sat in his bath. The word - Greek for 'I have found it' - captures the feeling we have all experienced during moments of sudden insight. Despite a century of scientific inquiry into the nature of these particular moments, their origin has remained a mystery.

Mark Beeman and John Kounios, leading experts on the neural bases of insight and creative thinking, have conducted…


Book cover of Stumbling on Happiness

Afia Khalid Author Of Rising Consumer Materialism: A Threat to Sustainable Happiness

From my list on materialism, simplicity, and sustainable living.

Why am I passionate about this?

I have always been the ‘observing individual’ and deeply interested in knowing the connection between mind and soul. This always led me to the question what are the roots of happiness and content? Since materialism has a strong, complex, and intricate impact on our lifestyle and choices, my observation led me to conclude that despite unparalleled access to wealth, people still struggle with concepts of serenity, peace, happiness, and contentment. This disconnect prompted me to explore the various socio-psychological dimensions of materialism. While writing this book my objective was to highlight subtle yet profound materialistic omnipresence on our life choices, often at the expense of genuine well-being. 

Afia's book list on materialism, simplicity, and sustainable living

Afia Khalid Why Afia loves this book

Any book written with an imaginative undertone gets to be amongst my favorites. In this brilliant book, the foibles of imagination and illusions of foresight are discussed, which cause each of us to misconceive our tomorrows and misestimate our satisfactions.

What I really like is the penetrating insight and sparkling prose that the author has used. Moreover, the very interesting take on why we seem to know so little about the hearts and minds of the people we are about to become has a flavor of its own. Mature readers will definitely love it!

By Daniel Gilbert ,

Why should I read it?

11 authors picked Stumbling on Happiness as one of their favorite books, and they share why you should read it.

What is this book about?

Bringing to life scientific research in psychology, cognitive neuroscience, philosophy, and behavioral economics, this bestselling book reveals what scientists have discovered about the uniquely human ability to imagine the future, and about our capacity to predict how much we will like it when we get there. 

• Why are lovers quicker to forgive their partners for infidelity than for leaving dirty dishes in the sink?

• Why will sighted people pay more to avoid going blind than blind people will pay to regain their sight?

• Why do dining companions insist on ordering different meals instead of getting what they…


Book cover of Why We Remember: Unlocking Memory's Power to Hold on to What Matters

B. Jeffrey Madoff Author Of Creative Careers: Making a Living with Your Ideas

From my list on creativity, storytelling, and how we make decisions–irrationally.

Why am I passionate about this?

In sixth grade, I got into an argument with my neighbor, Billy. We were in his backyard, looking at the stars through his new telescope. “I see Orion,” said Billy. “What do you see?” “A bunch of stars.” “I aimed it at Orion. See him?” ”I see a bunch of stars.” “Don’t you see his belt? His sword?” Billy got more agitated. “Everybody knows that’s Orion. I can’t believe you can’t see him.” “It’s not actually Orion – it was just a bunch of stars until someone told a story about it and gave it meaning.” That compelled me to write, to construct a meaning for what I experienced, and try to make sense of it.

B.'s book list on creativity, storytelling, and how we make decisions–irrationally

B. Jeffrey Madoff Why B. loves this book

I loved this book because I remembered loving it. But why did I remember? What do I forget—and why? What is the function of memory? How do we unknowingly change our own narrative—and why?

I have always been fascinated by cognitive neuroscience. Thinking about how we think, what we think about, why we remember what we remember, and why we forget what we forget has always fascinated me. These are all things that we take for granted until something happens that changes our perception. We are constantly creating and editing our own narrative. From fond memories to trauma, memory is affected, as is our life narrative. It’s too early to tell if this book will be memorable to me, but I loved reading it. 

By Charan Ranganath ,

Why should I read it?

1 author picked Why We Remember as one of their favorite books, and they share why you should read it.

What is this book about?

AN INSTANT NEW YORK TIMES BESTSELLER

'Radically new and engaging.' MATTHEW WALKER

'Not only will every reader remember better afterward, they'll also never forget this life-changing book.' SIDDHARTHA MUKHERJEE

'Ranganath turns much of what we think we know about memory on its head.' DANIEL J. LEVITIN

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We talk about memory as a record of the past, but here's a surprising twist: we aren't supposed to remember everything. In fact, we're designed to forget.

We talk about memory as a record of the past, but here's a surprising twist: we aren't supposed to remember everything. In fact, we're designed to…


Book cover of The Science of False Memory

Matthew J. Sharps Author Of Processing Under Pressure: Stress, Memory, and Decision-Making in Law Enforcement

From my list on cognitive science and the criminal justice system.

Why am I passionate about this?

I'm a professor of cognitive and forensic cognitive science. I have consulted on hundreds of criminal cases, most involving violent crime, and have published a body of research on the cognitive dynamics involved in eyewitness memory, officer-involved shootings, and training for IED detection in counterterrorism environments. The dynamics I've studied in the law-enforcement/forensic realm have proven to be important in the realm of firefighting and other first-response emergency services, as I also discuss in my book Thinking Under Pressure. This is an important field of study across the emergency and first response services, and will probably become more important in the future.

Matthew's book list on cognitive science and the criminal justice system

Matthew J. Sharps Why Matthew loves this book

We know from the work of Bartlett and Loftus that memory is malleable, changing in the directions of gist, brevity, and personal belief. 

This book provides a more modern academic view of these phenomena, demonstrating why eyewitness memory, and other aspects of memory such as those involved in combat situations and officer-involved shootings, may be entirely inaccurate without any ill will or prevarication on the part of the given witness.

Not an easy read, but an important one for those who wish to have a full understanding of memory in the criminal justice system.

By C. J. Brainerd (editor) , V. F. Reyna (editor) ,

Why should I read it?

1 author picked The Science of False Memory as one of their favorite books, and they share why you should read it.

What is this book about?

A decade or so of intensive research on false memory has revealed much that is not well understood outside the circles of scientists who specialize in such research. However, this research has produced findings that have major implications for a number of fields that are central to human welfare, such as medicine and the law. This book has been written to make those findings accessible to a much wider audience than research specialists including child protective
services workers, clinical psychologists, defense attorneys, elementary and secondary teachers, general medical practitioners, journalists, judges, nurses, police investigators, prosecutors, and psychiatrists. For that reason,…


Book cover of Early Childhood and Neuroscience: Theory, Research and Implications for Practice

Angela Hodgkins Author Of Strength-based Practice with Children and Families

From my list on why working with young children is awesome.

Why am I passionate about this?

My professional background is in working with children, my career began as an NNEB nursery nurse and I did many jobs (nanny, childminder, preschool, reception class, after school club, primary school, special school, and in learning support). I then trained as a teacher of adults and went on to be a college lecturer. I am now a senior university lecturer, but my heart has always been in the early years. I am passionate about highlighting the incredible work that is going on in the early years and in schools and have a strength-based, empowering, and optimistic view, which I try to instill in my students. Working with young children is a privilege and a joy.

Angela's book list on why working with young children is awesome

Angela Hodgkins Why Angela loves this book

This book is changing the way we view children’s development. It explains brain development in a really easy-to-understand way and it gives a completely child-centred view.

Reading this book will help you to understand children and their behaviour and it will ultimately make you a better practitioner. It is a ‘must’ for anyone working with children.

By Mine Conkbayir ,

Why should I read it?

1 author picked Early Childhood and Neuroscience as one of their favorite books, and they share why you should read it.

What is this book about?

Highly Commended: Nursery World Awards 2017 Professional Book of the Year Early Childhood and Neuroscience is a practical guide to understanding the complex and challenging subject of neuroscience and its use (and misapplication) in early childhood policy and practice. The author begins by introducing the definition and history of neuroscience. The reader is then led through structured chapters discussing questions such as: Why should practitioners know about neuroscience? How can neuroscience help practitioners better provide for babies and children? and Is it relevant? Topics covered include the nature vs. nurture debate through the lens of neuroscience, epigenetics, the first 1001…


Book cover of The Four Realms of Existence: A New Theory of Being Human

Antonieta Contreras Author Of Traumatization and Its Aftermath: A Systemic Approach to Understanding and Treating Trauma Disorders

From my list on uncovering the human experience and exploring the depths of trauma.

Why am I passionate about this?

As a trauma therapist and dedicated researcher, I love uncovering valuable insights within lesser-known books. There are hidden gems, free from the pressure of commercial success, crafted by authors deeply committed to research, understanding, and the art of writing itself. Their dedication resonates with me, as I believe in the profound value of information and the power of critical thinking. Through my own book, Traumatization and Its Aftermath, I aim to emphasize that psychological concepts often lose their depth in translation and my mission is spreading awareness and fostering a deeper understanding of trauma and its intricate facets. With that idea in mind, I chose these five titles. 

Antonieta's book list on uncovering the human experience and exploring the depths of trauma

Antonieta Contreras Why Antonieta loves this book

Even after always appreciating LeDoux's serene and clear descriptions of complex concepts, his latest book truly astonished me!

I’m impressed by this amazing legacy of research where he introduces a novel way to comprehend humanity. I read this book after publishing my own, and it brought me immense joy to discover that it harmonizes with the systemic approach I consider essential for progressing in our quest for healing, encompassing not only physical but also emotional and mental well-being. 

By Joseph E. LeDoux ,

Why should I read it?

1 author picked The Four Realms of Existence as one of their favorite books, and they share why you should read it.

What is this book about?

One of the world's leading experts on mind and brain takes us on an expedition that reveals a new view of what makes us who we are.

Humans have long thought of their bodies and minds as separate spheres of existence. The body is physical-the source of aches and pains. But the mind is mental; it perceives, remembers, believes, feels, and imagines. Although modern science has largely eliminated this mind-body dualism, people still tend to imagine their minds as separate from their physical being. Even in research, the notion of the "self" as somehow distinct from the rest of the…


Book cover of Drunk: How We Sipped, Danced, and Stumbled Our Way to Civilization

Rick Szostak Author Of Making Sense of World History

From Rick's 3 favorite reads in 2023.

Why am I passionate about this?

Author Inter-disciplinarian Complexity organizer Reader Traveler

Rick's 3 favorite reads in 2023

Rick Szostak Why Rick loves this book

This is an engaging but serious exploration of the role of alcohol in human history. Slingerland’s main argument is that alcohol encourages both community and creativity.

In particular, it can encourage trust if people are more likely to say what they truly believe when intoxicated. I am skeptical of a strong link to creativity, but many other arguments in the book persuaded me. Slingerland makes a good case that alcohol was a/the key reason that humans developed agriculture.

Importantly, Slingerland recognizes that the earliest beers and wines were not as strong as today; he treats alcoholism as a modern scourge.

By Edward Slingerland ,

Why should I read it?

2 authors picked Drunk as one of their favorite books, and they share why you should read it.

What is this book about?

While plenty of entertaining books have been written about the history of alcohol and other intoxicants, none have offered a comprehensive, convincing answer to the basic question of why humans want to get high in the first place.

Drunk elegantly cuts through the tangle of urban legends and anecdotal impressions that surround our notions of intoxication to provide the first rigorous, scientifically-grounded explanation for our love of alcohol. Drawing on evidence from archaeology, history, cognitive neuroscience, psychopharmacology, social psychology, literature, and genetics, Drunk shows that our taste for chemical intoxicants is not an evolutionary mistake, as we are so often…


Book cover of What If? Short Stories to Spark Inclusion & Diversity Dialogue

Barbara B. Adams PsyD Author Of Women, Minorities, and Other Extraordinary People: The New Path for Workforce Diversity

From my list on workforce diversity that won’t piss you off.

Why am I passionate about this?

I don’t have a passion for the diversity, equity, and inclusion topic. I have an obligation. When I didn’t see or understand the horrific injustice of systemic oppression, I couldn’t do anything about it. Now that I see it, I cannot ignore it. I’ve become an expert through my work in organizational development. I work with technology, healthcare, financial services and educational services clients around the globe, and in 2016 I founded GAR (Gender, Age, Race) Diversity Consulting. Prior to GAR, I was a director in the National Diversity and Inclusion office at Kaiser Permanente, and I worked for many years as a global management and technology consultant with American Management Systems, Inc (now CGI). 

Barbara's book list on workforce diversity that won’t piss you off

Barbara B. Adams PsyD Why Barbara loves this book

I love this book and have used it in many workplace training environments—both in-person and virtual. The stories in this book helped me to better understand my worldviews and mental models and how those models affect my thinking and actions toward others. The questions posed at the end of each story provide sensitive, caring, insightful, and non-judgmental opportunities for self-reflection, group sharing, and personal growth. This book is a powerhouse for inspirational human change!

By Steve L. Robbins ,

Why should I read it?

1 author picked What If? Short Stories to Spark Inclusion & Diversity Dialogue as one of their favorite books, and they share why you should read it.

What is this book about?

From incomparable storyteller and beloved diversity and inclusion expert, Steve L. Robbins, comes the 10th Anniversary Edition of his classic book used by scores of companies globally for diversity training.

This 10th anniversary edition of the beloved classic features 10 new stories written by Dr. Robbins that help readers gain deeper insight into the role our brains play in shaping our thoughts and actions, and what we can do to be more curious and open-minded in our diverse world. Based on his study of the fields of behavioural science and cognitive neuroscience, Robbins explores unconscious bias in many of its…


Book cover of Being You: A New Science of Consciousness

Andy Tomlinson and Reena Kumarasingham Author Of Between Lives

From my list on how to move to a new consciousness and new earth.

Why are we passionate about this?

The world as we know it is coming to an end, so humanity can take a quantum leap into a new consciousness. The books we recommend offer information on why this is happening and how to become part of the change to a New Earth. Humanity is living in an amazing time. We feel we have something to say on this based on our combined experiences as psychologists, therapists, trainers, and authors, and giving new consciousness workshops internationally since 2012.

Andy and Reena's book list on how to move to a new consciousness and new earth

Andy Tomlinson and Reena Kumarasingham Why Andy and Reena loves this book

World-renowned neuroscientist Anil Seth has spent over twenty years researching the brain, and presents his theory of consciousness and self.

Unlike our book, which approaches the topic from a spiritual perspective, Anil breaks down brain function into its constituent parts and explains how the integration of these constituent parts creates consciousness. 

He makes a complex subject easy to read and engages the reader with his ideas.

By Anil Seth ,

Why should I read it?

3 authors picked Being You as one of their favorite books, and they share why you should read it.

What is this book about?

A BOOK OF THE YEAR
GUARDIAN, THE ECONOMIST, NEW STATESMAN, FINANCIAL TIMES, BLOOMBERG

Anil Seth's radical new theory of consciousness challenges our understanding of perception and reality, doing for brain science what Dawkins did for evolutionary biology.

'A brilliant beast of a book.' DAVID BYRNE

'Hugely important.' JIM AL-KHALILI

'Masterly . . . An exhilarating book: a vast-ranging, phenomenal achievement that will undoubtedly become a seminal text.'
GAIA VINCE, GUARDIAN

Being You is not as simple as it sounds. Somehow, within each of our brains, billions of neurons work to create our conscious experience. How does this happen? Why do…


Book cover of Consciousness and the Brain: Deciphering How the Brain Codes Our Thoughts

David Millett Author Of The Cure: Imagine There’s No Religion

From my list on love, hate, greed, passion, and self interest.

Why am I passionate about this?

David Millett is a digital artist. He is an accomplished author, filmmaker, and producer of paper and eBooks. He loves writing, painting, filmmaking, composing, and performing music.

David's book list on love, hate, greed, passion, and self interest

David Millett Why David loves this book

This book is a joyous exploration of the mind and its thrilling complexities. It will excite anyone interested in cutting-edge science and technology and the vast philosophical, personal, and ethical implications of finally quantifying what consciousness is. How does our brain generate conscious thoughts? And why does so much of our knowledge remain unconscious? Thanks to clever psychological and brain-imaging experiments, scientists are closer to cracking this mystery than ever before.

By Stanislas Dehaene ,

Why should I read it?

3 authors picked Consciousness and the Brain as one of their favorite books, and they share why you should read it.

What is this book about?

WINNER OF THE 2014 BRAIN PRIZE

From the acclaimed author of Reading in the Brain and How We Learn, a breathtaking look at the new science that can track consciousness deep in the brain

How does our brain generate a conscious thought? And why does so much of our knowledge remain unconscious? Thanks to clever psychological and brain-imaging experiments, scientists are closer to cracking this mystery than ever before.

In this lively book, Stanislas Dehaene describes the pioneering work his lab and the labs of other cognitive neuroscientists worldwide have accomplished in defining, testing, and explaining the brain events behind…