Why read The Eureka Factor?

Book cover of The Eureka Factor: Aha Moments, Creative Insight, and the Brain

Book description

Where do great ideas come from? What actually happens in your brain during a 'Eureka' moment? And how can we have more of them?

It has been two millenia since Archimedes supposedly first shouted 'Eureka!' as he sat in his bath. The word - Greek for 'I have found it'…

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Why read it?

1 author picked The Eureka Factor as one of their favorite books. Why do they recommend it?

Keith J. Holyoak

Author

Did you ever have a sudden insight, a new idea—something that made you go, “Aha!”? It’s as if your brain had been doing unconscious work, then suddenly “reported up” to your conscious mind. This book by two prominent cognitive neuroscientists gives a clear picture of what scientists have learned about how brain networks connecting the two hemispheres give rise to creative insights. Their book helped me think about how new metaphors might be discovered—just one example of what the creative mind can do.

From Keith's list on The best books on the creative mind.