100 Books Like Writing to Be Understood

This book is old, like early 1900s. It was first drafted by William Strunk, Jr., who distributed a version to his students at Columbia University in 1919. E.B. White (author of Charlotte’s Web) modernized it in the ’50s. It went on to sell millions of copies and become one of the most influential guides to English. Why the history lesson? Because it’s remarkable how relevant it remains in 2022. It can feel dusty and literary, but it offers nuggets of wisdom like “omit needless words” that influence writers like me today. I shamelessly ripped off the concept of “elements” for my book. The “little book” is short—the fourth edition is 42 pages—but mighty. It deserves a spot on your physical or virtual bookshelf.    

I first read this as a teenager, and its wise counsel has stayed with me ever since. Gowers’ book was originally written as a guide for British government workers, to help them avoid the perils of jargon and ‘officialese’ and write in a way that colleagues and (more importantly) the person in the street could actually understand. 

The fact that I could immediately apply the ideas to my school essays shows you why this book has been continuously in print since the 1950s, and why generations of writers have found it so useful in shaping their own style. 

Practicing exactly what he preaches, Gowers lays down the principles of plain English, in plain English. Read and see why this deserves to be called a classic.

I bought this when I saw it recommended online by a famous writer—and I’m very glad I did. 

The title is apposite, since this is less of an all-encompassing writing guide, more of a toolbox of 55 practical ideas to help you write better. Some are about the basics, while others are ways to give your text a compelling structure or a touch of extra polish. Away from the actual hands-on craft, Clark also recommends 11 useful habits to help you become a better writer. 

Buy it, keep it on your shelf, and dip in whenever you need a new direction or a dose of inspiration.

Content design is about creating content (not just written content but any type of content, including maps, infographics, and images) that best serves users’ needs, and it’s key to getting found and read online. 

This short guide in plain English features many examples of how to create content that pulls readers towards a website (rather than just pushing content outwards). I especially like the chapter on the science of reading as well as the chapter on job stories and user stories.

I love how practical this guide is. It’s written by someone who’s clearly been knee-deep in the trenches of content design. 

Because this book was first published in 1962, you might be surprised to learn that it has a lot to tell us about communication in the Digital Age.

McLuhan’s thesis is that, just as moving from a world dominated by oral communication to a world dominated by print changed human cognition, the movement to electronic communication–which, in 1962, primarily meant television–was actively rewiring human cognition.

Reading The Guttenberg Galaxy causes me to marvel at how thoroughly McLuhan understood that a technology that was then only in its infancy was going to change the way people think in profound, sometimes unsettling ways.

I often think that so many problems in the world could be solved with better communication. More and more we stick with people who think like us, because the challenge of bridging ideological gaps seems too great.

So, how to talk to people who have values that are in opposition to yours? How can you connect with people whose experiences have given them a life that you can’t relate to? In On Dialogue, David Bohm gives us a way to tear apart the fear and hesitation of the no-man’s land between ourselves and people we don’t understand.

There are always people with whom we don’t know how to communicate. We can’t let that stop us from trying. Bohm’s book will give you the tools to do just that.

Reading this book, I got beamed right into the meeting rooms where women are trying to make their points but are constantly getting interrupted by men. I felt the intensity and awkwardness that the author had felt. And I got angry, recalling all the times I’ve been interrupted and talked over in meetings, and how stunned and quiet I’d gotten. I didn’t know then that it takes practice to continue speaking up, and it takes other women to “amplify” our points, so men don’t claim our ideas! Hooray for Obama women staffers who came up with that strategy! And hooray to Joanne Lipman for giving women—and men—the playbook for equitable culture and gender-balanced leadership. Finally!

This book by Standage is less about papermaking and more about gossip, sharing social media, and how papyrus paper allowed for the emergence of the first social media ecosystem in the world. It also serves as a justification for the Kingdom of Paper. 

Almost three thousand years after the beginning of which came ‘Cicero’s Web’ which served as a social medium. Cicero, the Roman orator and insatiable letter writer, in the 1st Cent BC created a papyrus paper web that provided an example later used by the early Christians, and with the advent of pulp paper would serve the world until the time of Gutenberg in 1450, after which paper reigned for over a half-century until 1969 when Internet traffic began. 

It follows the use of letters. pamphlets, books, and newspapers as paper fueled the growth of social media during the evolution of Western civilization.

The book introduced me to time travel, hyperspace, superstitious rats, psychic horses, conspiracy theories, and UFOs. Watzlawick, a psychologist by trade, explores the many facets of communication: how it occurs, how it fails, and how we can be misled by it.

One of the first people to explore the psychology of conspiracy theories and disinformation, he alerts us to the perils and pitfalls of all sorts of communication—both verbal and nonverbal-- through amusing anecdotes and erudite examples.

Robert Cialdini’s work on influence changed how I go about trying to influence people. Gallo’s revelations radically changed how I present to audiences.

Throughout the book Gallo shows why Steve Jobs was such a masterful influencer from the stage. As I read, I found myself continually taking notes on how I would change my presentations. By the time I was done, I’d taken seven pages of type-written notes!

The change in audience reaction was immediate! If you’re serious about improving your presentation style, there’s no better resource than The Presentation Secrets of Steve Jobs.