Will I love Content Design?

Content design is about creating content (not just written content but any type of content, including maps, infographics, and images) that best serves users’ needs, and it’s key to getting found and read online. 

This short guide in plain English features many examples of how to create content that pulls readers towards a website (rather than just pushing content outwards). I especially like the chapter on the science of reading as well as the chapter on job stories and user stories.

I love how practical this guide is. It’s written by someone who’s clearly been knee-deep in the trenches of… show more.

The core skills of clear writing apply in every situation. But writing online brings special requirements of its own, just because of the way we use the web. And if you write digital content, Content Design will help you do it better. 

The author, Sarah Richards (now Winters), is a leading content authority who was head of Content Design on the landmark GOV.UK project. 

In this concise, down-to-earth book, she shares the principles of creating content that meets its users’ needs, from the science of how people read through to research, structuring, accessibility, plain language, and the practical process of… show more.