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Why read it?

1 author picked The Gutenberg Galaxy as one of their favorite books. Why do they recommend it?

Because this book was first published in 1962, you might be surprised to learn that it has a lot to tell us about communication in the Digital Age.

McLuhan’s thesis is that, just as moving from a world dominated by oral communication to a world dominated by print changed human cognition, the movement to electronic communication–which, in 1962, primarily meant television–was actively rewiring human cognition.

Reading The Guttenberg Galaxy causes me to marvel at how thoroughly McLuhan understood that a technology that was then only in its infancy was going to change the way people think in profound, sometimes unsettling…

If you love The Gutenberg Galaxy...

Book cover of December on 5C4

December on 5C4 by Adam Strassberg,

Magical realism meets the magic of Christmas in this mix of Jewish, New Testament, and Santa stories–all reenacted in an urban psychiatric hospital!

On locked ward 5C4, Josh, a patient with many similarities to Jesus, is hospitalized concurrently with Nick, a patient with many similarities to Santa. The two argue…

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Sexy Selfie Nation by Leora Tanenbaum,

The problem is not with the actions young women take but with the toxic, sexist conditions they are responding to.

Tanenbaum found, based on six years of interviews with young people ages 14-30, that young women are navigating a culture littered with gendered dress codes, revenge porn, and sexually explicit…

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In This Together by Marianne E. Krasny,

In This Together explores how we can harness our social networks to make a real impact fighting the climate crisis. Against notions of the lone environmental crusader, Marianne E. Krasny shows us the power of "network climate action"—the idea that our own ordinary acts can influence and inspire those close…

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