Books like They Call Me Supermensch

This was the book that kicked off my obsession with mind control, social psychology, and media hacking. Ryan Holiday is one of the modern era's best marketers, and he's a pretty great writer as well. When he ran the marketing at American Apparel (at twenty-something), he took hype to new heights.

A small list of some of his stunts: Hiring a porn star to pose in nothing but socks in an ad for a clothing company, secretly defacing his own clients' billboards to generate publicity, and provoking a famous Internet media startup legend to threaten to punch him in the face in order to drive up book sales.

In this book, he reveals all his tricks while delivering a scathing critique of the broken system that let him do what he did.

This book helps us understand why all the sheep around us are illogically but emotionally walking over the cliff into World War III.

We imagine ourselves as individual agents making our own free will choices, but actually, we are walking, talking bundles of feelings who desperately wish to be judged by other sheep as good members of a tribe. We move as a herd, and to war again the crowd is going. We chant, “Follow the Leader.” But we follow the followers.

I have to admit it: I’m pretty sure I bought this book in my early twenties with less-than-pure intentions. It didn’t end up doing much for my romantic life, but it changed the way I think forever after.

In writing about how to get attractive people to fall into your arms (and into your bed), Robert Greene makes no distinction between seducing an individual and seducing an audience of millions. It’s one of those books that makes you feel like you want to take a shower. Then again, most of my favorite books make me feel that way.

This one is a pure a page turner. It’s about a man named “Dr.” John R. Brinkley who became one of the richest people in the country by selling a procedure in which he transplanted goat testicles into healthy adult males. He was responsible for the deaths of nearly fifty people, came a few votes shy of becoming governor of Arkansas, and more or less invented modern marketing. What’s not to like?

In an age of constant digital deception, it was utterly fascinating to read the story of someone who manipulates people through the simple use of a phone call.

The plot follows two filmmakers, Carrie and Meadow, the latter of whom makes a documentary about “Nicole”, a woman who seduced an array of Hollywood heavy hitters armed with nothing more than a telephone. The novel unfolds through multiple perspectives and timeframes that begin as disparate but are slowly woven together by Spiotta’s expert hand.

The plot itself is fascinating, but Spiotta’s stylistic and thematic mastery are a wonder to behold. Sidenote: Nicole is loosely based on the true story of Whitney Walton, on whom Jen Silverman also did a brilliant take in her audiobook The Miranda Obsession (performed by Rachel Brosnahan).

While I had seen the film adaptation with Meryl Streep and Shirley MacClaine in my teens, I only came to read Carrie Fisher’s extremely funny autobiographical book at the recommendation of the writer Lou Sarabadzic, who rightly thought I’d be amused that the rehab clinic inhabitants are not so focused on not doing drugs as they are on doing not drugs.

Carrie and her friends spend thirty days talking and thinking of such things as quitting, stopping, committing to not doing drugs, not playing an instrument, giving it up, and ‘using up all the Not Cry.’ The whole thing made me re-think how human agency, willpower, and control work.

A list of play recommendations from me has to include something by Martin McDonagh who is now garnering serious attention as a filmmaker.

I chose The Cripple of Inishmaan because of its dynamic main character “Cripple” Billy Craven who yearns to escape the poverty and boredom of his life on an Aran island off the west coast of Ireland. Billy begins to envision a future for himself in Hollywood when he learns about a film shoot on a neighboring island and has to figure out a way to get over there.

I love the strange world of this play and how it is revealed through the characters we meet, such as Billy’s Aunt Kate who talks to stones; Johnnypateenmike, the town gossip; and Helen McCormick, Billy’s ever-feisty friend.

I read this book for the first time when I was in high school, and it made me realize that main characters aren’t always good people. Maria Wyeth is a selfish, broken actress who stumbles through a series of bad decisions. She cares about nothing, not even herself, but the language is so beautiful and evocative of a 1960s Los Angeles that you can’t help wondering what happens.

If nothing else, pick it up for the laissez-faire attitude of the extremely wealthy and beautiful before the age of social media.

You may have seen There Will Be Blood, which won Daniel Day Lewis an Academy Award.

Sinclair’s novel (which inspired the film) satirizes the petroleum-fueled tycoons and preachers of Southern California a century ago. For an extra treat, follow this novel with Darren Dochuk’s Anointed with Oil: How Christianity and Crude Made Modern America, which weaves together the stories of American oil, American religion, and the great schism within today’s Republican Party.

Despite wars, plagues, and technological revolutions, the psychology of Hollywood endures and Schulberg’s novel about screenwriters in pre-World War Two Hollywood remains an obligatory read for anyone contemplating a life in showbusiness or wanting, as a member of the audience, to have a deeper understanding of the business. The book still so accurately describes the challenges of a writer’s life and work, that when I served on the Writers Guild of America West’s board, I’d sometimes read passages from the book to the rest of the board members during our discussions of potential strike issues or matters affecting Guild unity. Schulberg’s eloquent yet plain-spoken insights were simply still that valuable, convincing – and entertaining.