Books like They Call Me Supermensch — picked by fans

This was the book that kicked off my obsession with mind control, social psychology, and media hacking. Ryan Holiday is one of the modern era's best marketers, and he's a pretty great writer as well. When he ran the marketing at American Apparel (at twenty-something), he took hype to new heights.

A small list of some of his stunts: Hiring a porn star to pose in nothing but socks in an ad for a clothing company, secretly defacing his own clients' billboards to generate publicity, and provoking a famous Internet media startup legend to threaten to punch him in the face in order to drive up book sales.

In this book, he reveals all his tricks while delivering a scathing critique of the broken system that let him do what he did.

This book helps us understand why all the sheep around us are illogically but emotionally walking over the cliff into World War III.

We imagine ourselves as individual agents making our own free will choices, but actually, we are walking, talking bundles of feelings who desperately wish to be judged by other sheep as good members of a tribe. We move as a herd, and to war again the crowd is going. We chant, “Follow the Leader.” But we follow the followers.

I have to admit it: I’m pretty sure I bought this book in my early twenties with less-than-pure intentions. It didn’t end up doing much for my romantic life, but it changed the way I think forever after.

In writing about how to get attractive people to fall into your arms (and into your bed), Robert Greene makes no distinction between seducing an individual and seducing an audience of millions. It’s one of those books that makes you feel like you want to take a shower. Then again, most of my favorite books make me feel that way.

This one is a pure a page turner. It’s about a man named “Dr.” John R. Brinkley who became one of the richest people in the country by selling a procedure in which he transplanted goat testicles into healthy adult males. He was responsible for the deaths of nearly fifty people, came a few votes shy of becoming governor of Arkansas, and more or less invented modern marketing. What’s not to like?

We believe you can learn more from failure than success. Misfires don’t come much bigger than the 1990 adaptation of Tom Wolfe’s blockbuster novel The Bonfire of the Vanities. The movie busted nary a block, which only makes director Brian De Palma’s willingness to open up the process to reporter/critic Salamon more remarkable.

This visits every department—including our favorite, costume design—and underscores that no one knows if a movie will be a smash or a flop while they’re making it, so cast and crew work just as hard on both. We love the story of second-unit director Eric Schwab seizing the opportunity to prove himself.

Newbie novelist Jacqueline Susann created an iconic all-time bestseller with her tale of three young glamazons who vault to the show business heights, only to tumble into a pit of addictions, poor choices in men, and delightfully overripe dialogue. Susann made her sweeping, sexy soap opera shenanigans even more irresistible by patterning her characters on such 20th-century headline-makers as Marilyn Monroe, Judy Garland, Grace Kelly, Ethel Merman, and the Kennedys. Said publicity-savvy Susann, “They can keep calling it that ‘roman à clef'. It’ll only make my books sell.” They did. It did. Although the sanitized and critically bashed 1967 movie version toned down the à clef elements, it became a box-office smash that has gone on to become enshrined as a kitsch classic.

I always like books that trace the origins of a political movement, because they almost always go farther back than we think.

This one follows the suppression of radical activity in Hollywood from the beginning of the Great Depression of the 1930s, a time that also saw the founding of the Writers’ Guild, a union that gave writers some actual power in an industry that ran on power and often regarded writers as disposable. But even the Writers Guild couldn’t defend those accused of communist sympathies by their government.

It is significant in our current era that no Hollywood Communist, even the real ones, was ever linked to espionage or sabotage, and that evidence of the supposed subversive indoctrination planted in films was nonexistent. 

Bukowski didn't thieve, solve crimes, or use high-tech. In fact, he worked hard and was poor and isolated most of his life. But he lived in the fringe of the noir world, and beat on his machines—manual typewriters, then an IBM Selectric, and finally, with some fame and money, a computer. He was South of his No North, real and genuine for so long that when Hollywood knocked, he was ready for them. This book is his first-hand account of the dumb ego and stupid money that goes into making a movie. Hilarious and dark at the same time. A poet's novel.

I love a book that weaves fiction into historical events. The Cypress Hills are on the Canadian side of the international border where it cuts through the North American central plain. This was a gathering place for First Nations and Metis people, but the area also attracted American whisky traders and wolf hunters. The reasons for the massacre that occurred in 1873 are disputed, but fifty years later, the last living survivor, by then a grizzled bit player in Hollywood, tells his story to a young screenwriter.

As the child of screenwriters, Naming Names felt personal to me.

It was probably the first serious attempt at a comprehensive account of the Hollywood Blacklist, the product of the Red Scare driven by the House Un-American Activities Committee and Sen. Joseph McCarthy that shattered careers and lives.

It examines not only the politics of the hunt for communists in the arts but the lives of the real people affected and the fear generated when colleagues and neighbors were pressured to turn on each other in their testimony.

It is particularly timely just now.