100 Books Like They Call Me Supermensch

After years of struggling to start my own business, I had a revelation that changed everything for me. The best marketers weren’t marketers—they were resourceful punks, propagandists, cult leaders, and other assorted riff-raff. I began to adopt their tactics, and I started having some success—first as a freelance copywriter and then as a marketing agency owner. Ever since, I’ve been obsessed by the weird psychology we fall into when we’re with other humans and how people can hack that psychology to make others do what they want. 

My expertise regarding the approaching World War III: My father—John Bradley—fought in the horrible battle of Iwo Jima. My young future dad’s best friend—Ralph Ignatowski—was tortured to death underground for three days. My father was forced to find his body. It’s all covered in my book Flags of Our Fathers and the Steven Spielberg/Clint Eastwood movie of the same name. I have spent my adult life interviewing victims of war and produced five books about war’s inanity and horror. 

Good luck to you all surviving World War III.

After years of struggling to start my own business, I had a revelation that changed everything for me. The best marketers weren’t marketers—they were resourceful punks, propagandists, cult leaders, and other assorted riff-raff. I began to adopt their tactics, and I started having some success—first as a freelance copywriter and then as a marketing agency owner. Ever since, I’ve been obsessed by the weird psychology we fall into when we’re with other humans and how people can hack that psychology to make others do what they want. 

After years of struggling to start my own business, I had a revelation that changed everything for me. The best marketers weren’t marketers—they were resourceful punks, propagandists, cult leaders, and other assorted riff-raff. I began to adopt their tactics, and I started having some success—first as a freelance copywriter and then as a marketing agency owner. Ever since, I’ve been obsessed by the weird psychology we fall into when we’re with other humans and how people can hack that psychology to make others do what they want. 

20 years ago a software company I founded had been acquired and my life should have been good. Instead, it was a Herculean mess. I had just been fired by a billionaire whom I had accused of crimes, and now I was out of work and broke. It would still be four more years before Bernie Ebbers was sentenced to 25 years in federal prison (where he became blind and demented and died) for the world’s largest fraud. But when I was writing the first words of Paper Targets, the executives who had pulled me into their world of the “Lie” were freely strutting on the World Stage of Greed. 

I am a professor of pop culture, so I know personally that talking about race can be so incredibly awkward at times – but it does not always have to be! Often, many restrict themselves from fully participating in these necessary dialogues only because of a profound fear of “saying the wrong thing.” As individuals responsible for preparing a new generation of thinkers prepared to innovate improved solutions for the society we share, inevitably, the topic of race must not only be broached, but broached productively. I write to provide tools to help make such difficult conversations less difficult.

I am the child of screenwriters who lived through the Hollywood Blacklist. They were never, so far as they knew, blacklisted. There were times when they just didn’t get work. It might have been the usual inconvenience of a freelance career. It might have been something else. Maybe someone had mentioned them, maybe their names were similar to someone’s, maybe anything. Then they got work again, and didn’t ask, because you couldn’t ask.

Are You Now or Have You Ever Been? is set in that world, although its characters are fictional. The four nonfiction books listed here are my favorites of those I read during my research.

Like some other things I’ve been lucky enough to have published, The Flying Dutchman is a short work I chiseled out of a longer one. An updating of the classic romantic legend, it’s the story of a young woman visited by a time-traveling pop star seeking the one woman he can love. The novella form—not novel, not short story—seemed to work best for it. It’s been the right shape for some of the most famous stories of all time, from Heart of Darkness to To Kill a Mockingbird and beyond.

I’ve traveled through time myself to choose some other favorite novellas that meaningfully capture a period and place.

I’m a Stanford professor who became fascinated with oil and everything it does to for us and to us. For years I traveled the world talking to the people who know petroleum: executives in the big oil companies, politicians and activists, militants and victims, spies and tribal chiefs. Blood Oil explains what I learned and how we can make our oil-cursed world better for all of us. 

As an undergraduate, I wanted to study the now defunct PPP (Philosophy, Psychology, and Physiology) degree at Oxford, but applicants needed a maths background for the statistics element, and I was a literature major, so I studied Philosophy & Theology instead. Soon after, I fell in love with the philosophy of action, which I discovered via Alan R. White’s marvelous introduction to criminal law, The Grounds of Liability. As a philosophy professor who has since written several books about action and its explanation, I find it hugely important to read as widely as possible so as to avoid the tunnel visions of specialized philosophical theories.