Book cover of Charlatan: America's Most Dangerous Huckster, the Man Who Pursued Him, and the Age of Flimflam

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Why read it?

1 author picked Charlatan as one of their favorite books. Why do they recommend it?

This one is a pure a page turner. It’s about a man named “Dr.” John R. Brinkley who became one of the richest people in the country by selling a procedure in which he transplanted goat testicles into healthy adult males. He was responsible for the deaths of nearly fifty people, came a few votes shy of becoming governor of Arkansas, and more or less invented modern marketing. What’s not to like?

From Michael's list on get people to do what you want.

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