Books like Strategic Communication and AI

100,000 years ago, at least six human species inhabited the earth. Today there is just one. Us. Homo sapiens. How did our species succeed in the battle for dominance? Why did our foraging ancestors come together to create cities and kingdoms? How did we come to believe in gods, nations and human rights; to trust money, books and laws; and to be enslaved by bureaucracy, timetables and consumerism? And what will our world be like in the millennia to come?

In Sapiens, Dr Yuval Noah Harari spans the whole of human history, from the very first humans to walk the… show more.

THE MILLION-COPY GLOBAL BESTSELLER - BASED ON THE LIFE-CHANGING TED TALK!

WHAT READERS ARE SAYING ABOUT START WITH WHY:

'It's amazing how a book can change the course of your life, and this book did that' Reader Review

'Imagine the Ted Talk expanded to 2 hours long, with more depth, intrigue and examples' Reader Review

'What he does brilliantly is demonstrate his own why - to inspire others - throughout' Reader Review

'Wow. Wow. Wow. I cannot rate this book highly enough to take a different, positive approach to life and work' Reader Review

Discover your purpose with one simple… show more.

AN INSTANT NEW YORK TIMES BESTSELLER

"Provocative and appealing . . . well worth your extremely limited time." ―Barbara Spindel, The Wall Street Journal

The average human lifespan is absurdly, insultingly brief. Assuming you live to be eighty, you have just over four thousand weeks.

Nobody needs telling there isn’t enough time. We’re obsessed with our lengthening to-do lists, our overfilled inboxes, work-life balance, and the ceaseless battle against distraction; and we’re deluged with advice on becoming more productive and efficient, and “life hacks” to optimize our days. But such techniques often end up making things worse. The sense of… show more.

This book argues that public relations is not merely an organizational tool, but a powerful influence on social and political life. From carefully considered communication by multinational corporations, to government campaigns that manage public opinion, to the self-promotion of celebrities via social media, public relations is central to our individual and collective lives.

Understanding Public Relations introduces a socio-cultural approach to public relations as a way of analysing the growing importance of public relations in its social, cultural and political contexts. Encouraging a deeper and more critical understanding of its influence on society, Lee Edwards:

Elon Musk named Our Final Invention one of 5 books everyone should read about the future

A Huffington Post Definitive Tech Book of 2013

Artificial Intelligence helps choose what books you buy, what movies you see, and even who you date. It puts the "smart" in your smartphone and soon it will drive your car. It makes most of the trades on Wall Street, and controls vital energy, water, and transportation infrastructure. But Artificial Intelligence can also threaten our existence.

In as little as a decade, AI could match and then surpass human intelligence. Corporations and government agencies are pouring… show more.

Will a computer ever compose a symphony, write a prize-winning novel, or paint a masterpiece? And if so, would we be able to tell the difference?

As humans, we have an extraordinary ability to create works of art that elevate, expand and transform what it means to be alive.

Yet in many other areas, new developments in AI are shaking up the status quo, as we find out how many of the tasks humans engage in can be done equally well, if not better, by machines. But can machines be creative? Will they soon be able to learn… show more.

From Robocop to the Terminator to Eve 8, no image better captures our deepest fears about technology than the cyborg, the person who is both flesh and metal, brain and electronics. But philosopher and cognitive scientist Andy Clark sees it differently. Cyborgs, he writes, are not something to be feared-we already are cyborgs.
In Natural-Born Cyborgs, Clark argues that what makes humans so different from other species is our capacity to fully incorporate tools and supporting cultural practices into our existence. Technology as simple as writing on a sketchpad, as familiar as Google or a cellular phone, and as potentially… show more.

With disruptive technologies on the horizon, traditional employment models are becoming outdated. How will your organization adapt to the evolving landscape of work?

Business is on the cusp of a profound transformation. Conventional work models are failing to adapt to the evolving needs and expectations of the modern workforce. Simultaneously, the emergence of disruptive technologies such as artificial intelligence, coupled with web3 innovations, including the metaverse and decentralized work models, is unlocking a new realm of possibilities. It raises the question: Is the era of traditional employment over?

The tools of tomorrow will amplify human potential, from collaborating in virtual… show more.

In the spirit of Nickel and Dimed, a necessary and revelatory expose of the invisible human workforce that powers the web—and that foreshadows the true future of work.

Hidden beneath the surface of the web, lost in our wrong-headed debates about AI, a new menace is looming. Anthropologist Mary L. Gray and computer scientist Siddharth Suri team up to unveil how services delivered by companies like Amazon, Google, Microsoft, and Uber can only function smoothly thanks to the judgment and experience of a vast, invisible human labor force. These people doing "ghost work" make the internet seem smart. They perform… show more.

At a global tech gala hosted at the British Museum, scientist Tobias Hawke is due to unveil an astonishing breakthrough. His AI system appears to have reached consciousness, making Hawke the leading light in his field.

But when terrorists storm the building, they don't just leave chaos in their wake. They seize Hawke's masterwork, sparking a chain reaction of explosive events which could end the world as we know it.

Michael North, ex-assassin and spy-for-hire, must find the killers and recover the AI. But he… show more.