Here are 100 books that Strategic Communication and AI fans have personally recommended if you like
Strategic Communication and AI.
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I am a scientist, educator, successful entrepreneur, and author. I believe that human civilization is threatened by the wonderful and dangerous technologies that we created in the last two centuries: fossil fuels, nuclear weapons, gene editing, AI, and social media. As a creator of technologies, I feel responsible that more hasn’t been done to properly control them. My current mission is to sound an alarm about the potential tyranny of technology through my novels, 100 Years to Extinction and the sequel, 12 Years to AI Singularity, on my website and on social media. While the recommended books on my list are nonfiction, my fictional story presents the science and technology accurately as nonfiction would.
As in my second recommendation, Harari adds the historical perspective to humanity’s survival.
The coming battle with AI is just the latest for humans. One hundred thousand years ago, at least six humanoid species inhabited the Earth and battled for survival. Today there is just one. Us. Homo sapiens.
Harari does a beautiful job of explaining how our species succeed in the battle for dominance. He describes how our foraging ancestors come together to create cities and kingdoms; how did we come to believe in gods, nations, and human rights; to trust money, books, and laws; and to be enslaved by bureaucracy, timetables, and consumerism?
We need to understand our past to properly control our future with AI.
100,000 years ago, at least six human species inhabited the earth. Today there is just one. Us. Homo sapiens. How did our species succeed in the battle for dominance? Why did our foraging ancestors come together to create cities and kingdoms? How did we come to believe in gods, nations and human rights; to trust money, books and laws; and to be enslaved by bureaucracy, timetables and consumerism? And what will our world be like in the millennia to come?
In Sapiens, Dr Yuval Noah Harari spans the whole of human history, from the very first humans to walk the…
Magical realism meets the magic of Christmas in this mix of Jewish, New Testament, and Santa stories–all reenacted in an urban psychiatric hospital!
On locked ward 5C4, Josh, a patient with many similarities to Jesus, is hospitalized concurrently with Nick, a patient with many similarities to Santa. The two argue…
I was born into a family and community of hardworking, service-oriented people with attraction to abundance, entertaining friends, and giving gifts. To earn money, I started selling gift wrap and greeting cards around eight years old, babysitting most of the kids in my small Iowa town at some point, and working summers in the fields at age 12.
As my career unfolded, I had a great seat at the table in multinational corporations, global business teams, private-equity-sponsored growth companies, and a disruptive innovation venture. My effectiveness as a colleague and a leader has been dramatically enhanced by the stories great writers share, and I only hope someone else is helped by the stories I’ve captured in Love Works.
This book has been a go-to for years, as I really appreciate Simon’s guidance to ALWAYS clarify the mission and purpose of any organization before digging deeper into the strategies and action plans to advance the mission.
All too often, my bias for action had driven me to jump into the work of creation and delivery. If every single player on the field with me wasn’t 100% bought into the game we were playing, why we were there, and where we wanted to be in the future, we wasted precious time and resources.
Simon Sinek taught me to pause and bring great intention to the enrollment in the mission of any venture. I also appreciate his insights into the stretch zone where people are most effective driving change. We don’t want to be cozy or panicked at work, but stretched in pursuit of meaningful change, and always better together.
I live and work in Santa Cruz, CA (close to Silicon Valley). I’ve been extremely fortunate to be a multi-time start-up founder, executive coach and consultant, and key contributor or operational leader at world-class brands like Apple, DreamWorks, Google, and SGI. In 2015, I had an epiphany that changed the direction of my life: that prioritization was the most important verb in business, but nobody had written a book that successfully demystified how individuals, teams, and organizations should do it. My book became a pandemic project. I sincerely hope it will help improve the world and make it a better place.
This book ought to be required reading for every high school student. I didn’t read it in high school. But I’m grateful I found and read it a short few years ago. Why? Because I’m never going to win the rat race. The harder I try, the worse off I’ll become because “the rats” keep getting bigger and faster.
While it's a truism to say that time is the most precious resource, until recently, I didn’t act that way. I know that each of us has limited time, energy, and resources. So, getting more comfortable with the fact that my life is finite is key. Becoming a productivity master is a fool's errand. And the author, Oliver Burkeman, does a stunning and entertaining job of helping you get off that treadmill to live a better, fuller, and more meaningful life.
"Provocative and appealing . . . well worth your extremely limited time." ―Barbara Spindel, The Wall Street Journal
The average human lifespan is absurdly, insultingly brief. Assuming you live to be eighty, you have just over four thousand weeks.
Nobody needs telling there isn’t enough time. We’re obsessed with our lengthening to-do lists, our overfilled inboxes, work-life balance, and the ceaseless battle against distraction; and we’re deluged with advice on becoming more productive and efficient, and “life hacks” to optimize our days. But such techniques often end up making things worse. The sense of…
Stealing technology from parallel Earths was supposed to make Declan rich. Instead, it might destroy everything.
Declan is a self-proclaimed interdimensional interloper, travelling to parallel Earths to retrieve futuristic cutting-edge technology for his employer. It's profitable work, and he doesn't ask questions. But when he befriends an amazing humanoid robot,…
We’ve had the privilege to be part of a profession that has developed beyond all recognition. Both of us worked in senior public relations roles and know how difficult leadership can be in this context. A desire to combine what we’d learned with the best research resulted in us becoming professors in a university business school. Our aim is to provide a bridge between practice and academia, an ambition that has led us to work with inspiring practitioners and researchers around the world. We’ve had a great time and as you’ll see from our ‘book picks’ we draw on many perspectives to inform our work as authors, educators, and researchers.
What is public relations actually all about: the good, the bad, and the ugly? I found this book by Lee Edwards to be one of the most thoughtful texts ever written about an increasingly important profession. Taking the stance that public relations is not only used by organisations, but is deeply embedded in our society and culture, this book provides a comprehensive overview of how it shapes our lives and societies in all kinds of ways. It’s a powerful and challenging read.
This book argues that public relations is not merely an organizational tool, but a powerful influence on social and political life. From carefully considered communication by multinational corporations, to government campaigns that manage public opinion, to the self-promotion of celebrities via social media, public relations is central to our individual and collective lives.
Understanding Public Relations introduces a socio-cultural approach to public relations as a way of analysing the growing importance of public relations in its social, cultural and political contexts. Encouraging a deeper and more critical understanding of its influence on society, Lee Edwards:
I am a classicist (Greek and Latin) and a serious student of history. Modernity has obsessed me for the last 10 years, how it unfolds, what its implications are, whether it generates more gains than losses, whether it’s changing us profoundly and whether we can dodge it or not. Because of this interest (which I lecture on often) I am fascinated to see modernity’s gleanings in earlier times and always curious to see what other critics make of it. Because its effects will only grow down the road, the task of understanding its mechanisms and outcomes is one of extreme urgency, as these books illustrate in different ways.
Just when I thought the future was bright and sunny (in part due to Kurzweil), I learn from James Barrat that ASI (Artificial Super Intelligence) might well mark the end of our species (and the start of an ever-expanding artificial replacement).
I was fascinated by the people Barrat introduces us to like an expert on the psychology of ASI, and his description of a perfect machine and its runaway implications. I realized this is modernity at its best and worst: we push forward to improve the world but are always at the risk of creating new, unseen problems.
The most troubling question of all (to my way of thinking) is that our idea of perfected humanity (both a modern and a pre-modern aim) ends in the vision of machines like Watson playing endless games of Jeopardy among themselves.
Elon Musk named Our Final Invention one of 5 books everyone should read about the future
A Huffington Post Definitive Tech Book of 2013
Artificial Intelligence helps choose what books you buy, what movies you see, and even who you date. It puts the "smart" in your smartphone and soon it will drive your car. It makes most of the trades on Wall Street, and controls vital energy, water, and transportation infrastructure. But Artificial Intelligence can also threaten our existence.
In as little as a decade, AI could match and then surpass human intelligence. Corporations and government agencies are pouring…
I am the co-author of Small Teaching K-8. I hold Massachusetts teacher licensure in English 5-12, Library k-12, and School Administration 5-8 as well as an M.Ed. from Boston College.
Why should we be emphasizing creativity in classrooms? In short order, our students’ careers will require them to augment the work of machines.
ChatGPT and DALI-2 are only the beginning. Du Sautoy explores the implications of artificial intelligence on the future of work. The Creativity Code is a reminder that technology is only as creative as its programmers—at least, for now.
Will a computer ever compose a symphony, write a prize-winning novel, or paint a masterpiece? And if so, would we be able to tell the difference?
As humans, we have an extraordinary ability to create works of art that elevate, expand and transform what it means to be alive.
Yet in many other areas, new developments in AI are shaking up the status quo, as we find out how many of the tasks humans engage in can be done equally well, if not better, by machines. But can machines be creative? Will they soon be able to learn from the…
Nature writer Sharman Apt Russell tells stories of her experiences tracking wildlife—mostly mammals, from mountain lions to pocket mice—near her home in New Mexico, with lessons that hold true across North America. She guides readers through the basics of identifying tracks and signs, revealing a landscape filled with the marks…
I am now a Professor of Cognitive Science at the University of Sheffield, UK. I co-wrote Mind Hacks with technologist Matt Webb; we had great fun doing it. My research has always been in cognitive psychology and cognitive neuroscience, using experiments to understand the mind and brain and how they fit together.
Clark is a philosopher and shows with wit and many great examples how our minds evolved to be a tight meshing between our brains, bodies, and the environment. In this account, our human endowment is to naturally absorb technologies, whether as simple as a stick or as complex as the internet, into our thinking and so warp and expand our consciousness and our capacity for thought.
So much discussion of artificial intelligence is about what computers will do better than humans or instead of humans. This book explodes the whole notion: intelligence has always been artificial, and the most interesting questions are about how we’re going to use technology to think. Onwards!
From Robocop to the Terminator to Eve 8, no image better captures our deepest fears about technology than the cyborg, the person who is both flesh and metal, brain and electronics. But philosopher and cognitive scientist Andy Clark sees it differently. Cyborgs, he writes, are not something to be feared-we already are cyborgs. In Natural-Born Cyborgs, Clark argues that what makes humans so different from other species is our capacity to fully incorporate tools and supporting cultural practices into our existence. Technology as simple as writing on a sketchpad, as familiar as Google or a cellular phone, and as potentially…
We often think creating a great work experience is the job of our manager, HR, or CEO. But those people are busy and imperfect. Waiting for someone else to fix your job is a setup for disappointment. My new book is about creating meaning, joy, and opportunities at work, even when your job isn’t perfect. I have an undergraduate degree in advertising and a Master’s in Industrial & Organizational Psychology, and I am currently a fellow at the Institute of Coaching.
I love this book because it offers an empowering, instead of overwhelming, take on how technology will change all of our jobs. Instead of bracing for impact, this book inspires you to seize the moment.
If you’re building a team or looking to reinvent your career, this is a great resource.
With disruptive technologies on the horizon, traditional employment models are becoming outdated. How will your organization adapt to the evolving landscape of work?
Business is on the cusp of a profound transformation. Conventional work models are failing to adapt to the evolving needs and expectations of the modern workforce. Simultaneously, the emergence of disruptive technologies such as artificial intelligence, coupled with web3 innovations, including the metaverse and decentralized work models, is unlocking a new realm of possibilities. It raises the question: Is the era of traditional employment over?
The tools of tomorrow will amplify human potential, from collaborating in virtual…
I’m a storyteller writing on business and technology. I specialize in clear views of complex systems. When Juliette showed me her research on tech companies and AI responsibility, I saw the power of a book – the book that ultimately became The AI Dilemma. The core dilemma is that in the right hands the technology is needed, and in the wrong hands it’s dangerous. When Juliette asked me to coauthor it, I jumped at the chance. As we worked, I realized that the topic brought into focus all the research and thinking I’d ever done about human, organizational, and machine behavior.
If ever a subject deserved the sweeping hand of a highly skilled journalist/historian, it’s generative AI and machine learning. The field is shaped by its founders’ idiosyncratic and fascinating personalities.
NYTimes reporter Cade Metz observed many events first-hand. We read about Go Grandmaster Lee Sedol recovering from losing to Google’s AI by mastering the machine’s logic. We see Geoffrey Hinton flying supine because of his back problems, and the origins of Joy Buolamwini’s famous Gender Shades project.
We get the backstory to the most serious issues: like how well can AI developers be trusted to manage risk? As a journalist-historian myself, I deeply appreciate being immersed in contemporary history.
'This colourful page-turner puts artificial intelligence into a human perspective . . . Metz explains this transformative technology and makes the quest thrilling.' Walter Isaacson, author of Steve Jobs ____________________________________________________
This is the inside story of a small group of mavericks, eccentrics and geniuses who turned Artificial Intelligence from a fringe enthusiasm into a transformative technology. It's the story of how that technology became big business, creating vast fortunes and sparking intense rivalries. And it's the story of breakneck advances that will shape our lives for many decades to come - both for good and for ill. ________________________________________________
The Bridge provides a compassionate and well researched window into the worlds of linear and circular thinking. A core pattern to the inner workings of these two thinking styles is revealed, and most importantly, insight into how to cross the distance between them. Some fascinating features emerged such as, circular…
I’m a theologian who started out as a computer scientist. Teaching classes on AI got me wondering, not just whether we’d ever be able to create a human-like AI, but why we wanted to do so in the first place. It seemed to me that computers were the most helpful when they did the things we are not very good at—crunching big calculations, or exploring Mars—stuff we can’t do. That got me thinking that there might be something spiritual going on, that in a world where we increasingly no longer believed in God or angels, we were lonely. That we didn’t want a tool but a companion.
Brevini gives us something real to worry about—climate change. Did you know that using ChatGPT to look something up can take up to ten times as much energy as doing a Google search?
To most of us, AI seems like something that just happens in thin air (the cloud). But, in reality, the data centers needed to train and run AI rely on a variety of scarce resources and eat up vast amounts of energy in doing their calculations. This little book of just 109 small pages lays out the many ways in which AI is contributing to climate change.
An AI-centric world will be a hot and stormy one, increasingly inhospitable for both humans and machines. And that has me worried.
Artificial intelligence (AI) is presented as a solution to the greatest challenges of our time, from global pandemics and chronic diseases to cybersecurity threats and the climate crisis. But AI also contributes to the climate crisis by running on technology that depletes scarce resources and by relying on data centres that demand excessive energy use.
Is AI Good for the Planet? brings the climate crisis to the centre of debates around AI, exposing its environmental costs and forcing us to reconsider our understanding of the technology. It reveals why we should no longer ignore the environmental problems generated by AI.…
