Why read Strategic Communication and AI?

Book cover of Strategic Communication and AI: Public Relations with Intelligent User Interfaces

Book description

This concise text provides an accessible introduction to artificial intelligence and intelligent user interfaces (IUIs) and how they are at the heart of a communication revolution for strategic communications and public relations.

IUIs are where users and technology meet - via computers, phones, robots, public displays, etc. They use AI…

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Why read it?

1 author picked Strategic Communication and AI as one of their favorite books. Why do they recommend it?

Anne Gregory and Paul Willis

Author

Here we are in the world of the metaverse. So many public relations books are about what the practice looks like now. This one is different. It’s inviting us to look at what the world will look like when just about everything is infused with AI and total sensory immersion is commonplace. It invites us to look at how public relations can harness these technologies and the power they will give us to develop incredible knowledge about people, build deep relationships and emotional connections. If so inclined, we could manipulate people without them even knowing it. For me this was…

From Anne and Paul's list on The best books to make a difference in public relations and strategic communication.