Why am I passionate about this?

I live and work in Santa Cruz, CA (close to Silicon Valley). I’ve been extremely fortunate to be a multi-time start-up founder, executive coach and consultant, and key contributor or operational leader at world-class brands like Apple, DreamWorks, Google, and SGI. In 2015, I had an epiphany that changed the direction of my life: that prioritization was the most important verb in business, but nobody had written a book that successfully demystified how individuals, teams, and organizations should do it. My book became a pandemic project. I sincerely hope it will help improve the world and make it a better place.


I wrote...

Managing Priorities

By Harry Max ,

Book cover of Managing Priorities

What is my book about?

This is your guide to prioritizing anything, anytime, and anywhere. Harry Max digs into the best practices for prioritization at…

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The books I picked & why

Book cover of The ONE Thing: The Surprisingly Simple Truth Behind Extraordinary Results

Harry Max Why I love this book

What blew me away about this book was that it successfully made the case that if I have more than three priorities, I have none. Perhaps even better than that, the author popularized the idea that even three priorities are two too many–that if I’m seeking to achieve truly extraordinary outcomes, I’ll really want to focus as tightly as humanly possible on the absolute smallest number of things, to zero in on what matters more than anything else.

This book inspired me to keep going and never give up on what turned out to be my toughest, most grueling project, a book that I’m proud to have published.

By Gary Keller , Jay Papasan ,

Why should I read it?

13 authors picked The ONE Thing as one of their favorite books, and they share why you should read it.

What is this book about?

YOU WANT LESS. You want fewer distractions and less on your plate. The daily barrage of e-mails, texts, tweets, messages, and meetings distract you and stress you out. The simultaneous demands of work and family are taking a toll. And what's the cost? Second-rate work, missed deadlines, smaller paychecks, fewer promotions-and lots of stress. AND YOU WANT MORE. You want more productivity from your work. More income for a better lifestyle. You want more satisfaction from life, and more time for yourself, your family, and your friends. NOW YOU CAN HAVE BOTH-LESS AND MORE. In The ONE Thing, you'll learn…


Book cover of Essentialism: The Disciplined Pursuit of Less

Harry Max Why I love this book

I loved this book because it connected the idea of having priorities with the concept of criteria; put simply, the way to evaluate how important given priorities actually are. Criteria is a slippery, ephemeral topic. So, by helping me easily understand how to discern whether a potential priority is more versus less important, the author cut to the heart of why prioritization is so dang hard. But he did so in a way that makes it accessible and easy to understand.

The other thing I liked about this book is that it framed the topic of prioritization as a philosophy for leading a better life, that by figuring out what matters most and getting rid of everything else, I can be happier, healthier, and more productive to boot.

By Greg McKeown ,

Why should I read it?

12 authors picked Essentialism as one of their favorite books, and they share why you should read it.

What is this book about?

The life-changing international bestseller that started a global movement - now updated with the new 21-Day Essentialism Challenge and an exclusive excerpt from EFFORTLESS

Have you ever found yourself struggling with information overload?

Have you ever felt both overworked and underutilised?

Do you ever feel busy but not productive?

If you answered yes to any of these, the way out is to become an Essentialist.

In Essentialism, Greg McKeown, CEO of a Leadership and Strategy agency in Silicon Valley who has run courses at Apple, Google and Facebook, shows you how to achieve what he calls the disciplined pursuit of…


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Book cover of Gifts from a Challenging Childhood: Healing the Legacy of Childhood Trauma

Gifts from a Challenging Childhood by Jan Bergstrom,

Learn to understand and work with your childhood wounds. Do you feel like old wounds or trauma from your childhood keep showing up today? Do you sometimes feel overwhelmed with what to do about it and where to start? If so, this book will help you travel down a path…

Book cover of Four Thousand Weeks: Time Management for Mortals

Harry Max Why I love this book

This book ought to be required reading for every high school student. I didn’t read it in high school. But I’m grateful I found and read it a short few years ago. Why? Because I’m never going to win the rat race. The harder I try, the worse off I’ll become because “the rats” keep getting bigger and faster.

While it's a truism to say that time is the most precious resource, until recently, I didn’t act that way. I know that each of us has limited time, energy, and resources. So, getting more comfortable with the fact that my life is finite is key. Becoming a productivity master is a fool's errand. And the author, Oliver Burkeman, does a stunning and entertaining job of helping you get off that treadmill to live a better, fuller, and more meaningful life.

By Oliver Burkeman ,

Why should I read it?

15 authors picked Four Thousand Weeks as one of their favorite books, and they share why you should read it.

What is this book about?

AN INSTANT NEW YORK TIMES BESTSELLER

"Provocative and appealing . . . well worth your extremely limited time." ―Barbara Spindel, The Wall Street Journal

The average human lifespan is absurdly, insultingly brief. Assuming you live to be eighty, you have just over four thousand weeks.

Nobody needs telling there isn’t enough time. We’re obsessed with our lengthening to-do lists, our overfilled inboxes, work-life balance, and the ceaseless battle against distraction; and we’re deluged with advice on becoming more productive and efficient, and “life hacks” to optimize our days. But such techniques often end up making things worse. The sense of…


Book cover of The War of Art: Break Through the Blocks and Win Your Inner Creative Battles

Harry Max Why I love this book

I can't recommend this book highly enough. By naming the feeling that held me back from becoming my best self, the author anthropomorphized an emotional monster that blocked me from leading my best life, creating my most creative works, and pushing myself beyond what I thought I was capable of to achieve truly extraordinary works.

Pressfield calls this demon Resistance. The book showed me how resistance had infected every part of my life. It helped me overcome resistance by explaining the difference between being an amateur and a pro—that is, a hard-core professional. This is is an indispensable guide to life. I've given more copies of it away as gifts than any other book, and I will always have a first-edition copy on my bookshelf.

By Steven Pressfield ,

Why should I read it?

30 authors picked The War of Art as one of their favorite books, and they share why you should read it.

What is this book about?

A succinct, engaging, and practical guide forsucceeding in any creative sphere, The War ofArt is nothing less than Sun-Tzu for the soul.

What keeps so many of us from doing what we long to do?

Why is there a naysayer within? How can we avoid theroadblocks of any creative endeavor—be it starting up a dreambusiness venture, writing a novel, or painting a masterpiece?

Bestselling novelist Steven Pressfield identifies the enemy thatevery one of us must face, outlines a battle plan to conquer thisinternal foe, then pinpoints just how to achieve the greatest success.

The War of Art emphasizes the resolve…


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Book cover of Gifts from a Challenging Childhood: Healing the Legacy of Childhood Trauma

Gifts from a Challenging Childhood by Jan Bergstrom,

Learn to understand and work with your childhood wounds. Do you feel like old wounds or trauma from your childhood keep showing up today? Do you sometimes feel overwhelmed with what to do about it and where to start? If so, this book will help you travel down a path…

Book cover of Five Wishes

Harry Max Why I love this book

I recommend this book more than almost any other one because it simplifies personal prioritization–prioritizing by yourself and for yourself–to its core. It helped me evaluate my life through the sharp lens of what I might regret most when I eventually reach the "end of the line," so to speak. Helping me develop a plan to prevent myself from ever having to experience that regret shed a blinding but compassionate light on what ultimately will matter most to me, at the point I can no longer go back and change anything.

This short and lovely book held the key to identifying my number one priority and how to develop a practical plan for getting to a place where I would be at peace with myself. 

By Gay Hendricks ,

Why should I read it?

1 author picked Five Wishes as one of their favorite books, and they share why you should read it.

What is this book about?

You never know when it is going to happen — when you will experience a moment that dramatically transforms your life.

When you look back, often years later, you may see how a brief conversation or an insight you read in a book changed the entire course of your life.

Gay Hendricks had an extraordinary, life-altering experience during a conversation at a party. The gift he received in that meeting became his touchstone for creating the life of his dreams. Now, in this wonderful gem of a book, he passes on to all of us the pivotal insight he gained…


Explore my book 😀

Managing Priorities

By Harry Max ,

Book cover of Managing Priorities

What is my book about?

This is your guide to prioritizing anything, anytime, and anywhere. Harry Max digs into the best practices for prioritization at Apple, DreamWorks, NASA, Adobe, Google, Microsoft, and beyond and brings them together in a single, practical method that you can apply step by step. It is for achievers who've accomplished a lot but not all that they're capable of. 

This is not about creating better lists. And it's not about time management. It's about what should be on your list in the first place, so you know intuitively where you should focus your attention, time, and energy to help you succeed in the job you have now and to set you up to win in the future.

Book cover of The ONE Thing: The Surprisingly Simple Truth Behind Extraordinary Results
Book cover of Essentialism: The Disciplined Pursuit of Less
Book cover of Four Thousand Weeks: Time Management for Mortals

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