Books like Social Physics — picked by fans

As in my second recommendation, Harari adds the historical perspective to humanity’s survival.

The coming battle with AI is just the latest for humans. One hundred thousand years ago, at least six humanoid species inhabited the Earth and battled for survival. Today there is just one. Us. Homo sapiens.

Harari does a beautiful job of explaining how our species succeed in the battle for dominance. He describes how our foraging ancestors come together to create cities and kingdoms; how did we come to believe in gods, nations, and human rights; to trust money, books, and laws; and to be enslaved by bureaucracy, timetables, and consumerism?

We need to understand our past to properly control our future with AI.

This is the most informative look at behavioral economics that also made me laugh out loud—often embarrassing myself on airplanes because I was reading a non-fiction book that made me actually snort with laughter.

Ariely is a profoundly accomplished researcher himself, and he’s interested in all the quirks of humanity—not to explain them away or make us look more rational than we are—but to really expose us to ourselves. I saw myself more clearly and also with more compassion by the time I finished this book and I loved my fellow humans more.

No one can truly predict what will go viral, and honestly, I don’t aim for virality—my focus is on reaching a specific audience, not the masses. That said, I did want to understand the factors that make content more shareable. I wanted to craft content that resonates deeply while encouraging organic sharing, and Contagious provided a wealth of insights to achieve exactly that.

Jonah provides many examples and explains the science of why people share things in a way that I found fascinating and practical. I walked away with clear strategies for adding more share-worthy elements to my content without sacrificing authenticity or integrity. 

Working in social media marketing and studying the behavior sciences taught me how influence people are on other people.

However, Situations Matter, on the other hand, taught me how influential the environment—both literally and figuratively—is on our behavioral.

As Sommers argues, just as the museum visitor pays little heed to the influence that the frame has on the painting we view, we pay little heed to the context of the environment and its sway on our behavior.

I found that to be so powerful as a reframe of my scholarly work and a broadening of my marketing practice. 

What really attracted to me about this book was Jenny Uglow’s ability to bring the eighteenth century alive in her biographies of five men – Josiah Wedgwood, Mathew Boulton, James Watt, Eramus Darwin, and Joseph Priestley – who met every month near Birmingham when the moon was full (so that they could see their way home).

These men genuinely transformed the world with their discoveries that created and powered the first factories and revolutionized our understanding of the natural and chemical worlds. For some reason I always remember Uglow’s description of Wedgwood, who invented the process for mass producing china, being so scientifically curious that he insisted on sitting up to watch his own leg being amputated.

This book is a wonderful, personal introduction to the English Enlightenment.

I am a big Franklin fan, as anyone knows who has read my own book about him. This is my favorite book about Franklin as an inventor. I love Gene Barretta’s bright, cartoony illustrations and cleverly written text, which juxtaposes familiar modern-day scenes with Franklin’s astonishing array of innovations (he even invented the odometer??) in a rollicking salute to a Founding Father far ahead of his time.  

There are a lot of critics of the biopharmaceutical industry who belittle the contributions of this industry by accusing it of overselling the value of new medicines, underselling safety, and having numerous conflicts of interest with academic researchers.

This book details the importance of collaborations between doctors and industry for the development of new drugs. For anyone involved in pharmaceutical R&D, it is refreshing to read accounts about successful interactions that lead to breakthroughs.

Rather than look at healthcare as “good guys vs. bad guys,” this book gives great examples of partnerships that result in saving lives.

I was like Rosie growing up. I loved to build with my brother’s Lincoln Logs, Legos, and blocks. I even tried my hand at building a tree “fort” once, quite unsuccessfully.

But unlike Rosie, I was creating for fun with no one around. Rosie, however, was showing her inventions to her uncle and aunt, and they loved them. She had a great imagination. I loved the book’s illustrations of Rosie’s gizmos and gadgets created out of treasures found in the recycling bins.

Even though her inventions often failed, her great, great aunt would exclaim it was a brilliant first flop…a perfect failure. But Rosie never quit. As a teacher I often select this book for a STEM (Science, Technology, Engineering, and Mathematics) read-aloud, since it’s a great example for girls.

Ask someone to name inventions or inventors and they’ll probably think of Western culture. But Arabs and Muslims have an amazingly creative history. I loved browsing through this colorful book of facts and pictures, where I learned how Arabs invented algebra, mapped and named the stars, and made all kinds of discoveries in the fields like medicine, architecture, and language. While Europe was in the Dark Ages, Arabs and Muslim civilization flourished, and this book will reinvent how you see history!  

I'm fascinated by the connection between our modern world and how we got here, and this book takes a deep dive into just that. Johnson looks at the most common objects we often accept as if they've been a part of life forever (such as eyeglass lenses), and traces not only how they were created, their impact on our lives.

I find Johnson's writing incredibly informative without being pedantic and always entertaining. He's got an eye for unintended consequences and pays homage to the spirited determination innovators tend to have. As an inventor I note his appreciation for those brilliant mistakes that turn into brilliant technologies, a great lesson in the value of taking chances.