Here are 100 books that Presentation Zen fans have personally recommended if you like
Presentation Zen.
Shepherd is a community of 12,000+ authors and super readers sharing their favorite books with the world.
What other topic brings together human behavior, culture, business, the media, and more? And what other career allows you to use that understanding to produce compelling, entertaining, and persuasive communications across broadcast, streaming, social, outdoor, in-store, new product development, and other channels? That’s why I’m passionate about it. And that’s the passion I want to instill in my students, readers, and clients. So, who am I? I’m a professor and marketing consultant (copywritnig, creative direction, and marketing strategy) with large and small clients, and nearly 10 books on the topic. Read these books and I think you’ll become passionate about this topic too!
By now, you might have noticed a theme: if I don’t enjoy reading a book, I don’t trudge through it for the deep insights or how-to information. The storytelling needs to be as strong as the concepts are useful.
Just like The Copy Workshop Workbook, I read an earlier edition of this book when I was just starting out – and it formed the basis for some of my thinking around how to influence – i.e., persuade – consumers and the role psychology and behavioral economics play in crafting effective marketing and brand development programs.
I also recommend this book if you are a consumer, too (who isn’t), because it will help keep you from falling into many of the traps that Cialdini identified.
The foundational and wildly popular go-to resource for influence and persuasion-a renowned international bestseller, with over 5 million copies sold-now revised adding: new research, new insights, new examples, and online applications.
In the new edition of this highly acclaimed bestseller, Robert Cialdini-New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion-explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Using memorable stories and relatable examples, Cialdini makes this crucially important subject surprisingly easy. With Cialdini as a guide, you don't have…
It is April 1st, 2038. Day 60 of China's blockade of the rebel island of Taiwan.
The US government has agreed to provide Taiwan with a weapons system so advanced that it can disrupt the balance of power in the region. But what pilot would be crazy enough to run…
In 2016, I finished a book that had been three years in the making. I interviewed hundreds of snipers and spent some 9,000 hours wading through neuroscientific research papers. While my own background as a Chemical Engineer helped, it also became a deep dive into a world that opened my eyes. We are on the cusp of understanding what makes us tick as humans, and if we succeed in cracking that, we will become truly unstoppable. Simply put, we are all born, and we will all die, but we now have the power to comprehend the real reason the first event happened before the second one did.
We all want to know the same things: What is it that makes people listen to us, even if they’re inclined not to? Is there a hidden code in us that makes us do something instead of its alternative? What, exactly, activates this code?
Cialdini does a lot of his own research as well as looking at the work of others. This is the kind of book you reach for so you understand yourself better, which is why I read it, and then you begin to also understand why some marketing messages work while others, despite their pedigree, fall flat. I come back to this book for a refresher every year or two; it’s that good.
When it comes to persuasion, success can begin before you say a word.
'An instant classic.' Forbes 'Utterly fascinating.' Adam Grant, author of Originals and Give and Take 'Shockingly insightful.' Chip Heath, co-author of Switch and Made to Stick
NEW YORK TIMES BESTSELLER
In his global bestseller Influence, Professor Robert Cialdini transformed the way we think about the craft of persuasion. Now he offers revelatory new insights into the art of winning people over: it isn't just what we say or how we say it that counts, but also what goes on in the moments before we speak.
From a young age, I was captivated by art, music, film, and literature—constantly craving more from these creative mediums. Growing up in a lower-income, working-class home, I was surrounded by blue-collar workers, many of whom couldn’t attend college due to financial limitations. I learned early on that the richest education comes not just from books but from the stories of others and the world around us. Always feeling I had my own story to tell, I transitioned from steel worker to talent agent in Hollywood. But despite my success promoting others, something was missing—my own narrative. After a tragic loss, I reevaluated my path and chose to become a psychotherapist and author.
When I finished this book, I finally felt like a grown-up. It felt like I had just read a business classic—and I had. This book taught me more than any other about the vital role communication plays in relationships and the profound impact it can have.
It was the first time I truly understood how to build rapport and cultivate meaningful connections. I learned that it’s not about manipulating people but about influencing them, resolving conflicts, and earning their trust through kindness, respect, and integrity.
Millions of people around the world have - and continue to - improve their lives based on the teachings of Dale Carnegie. In How to Win Friends and Influence People Carnegie offers practical advice and techniques, in his exuberant and conversational style, for how to get out of a mental rut and make life more rewarding.
His advice has stood the test of time and will teach you how to: - make friends quickly and easily - increase your popularity - win people to your way of thinking - enable you to win new clients and customers - become a…
A Duke with rigid opinions, a Lady whose beliefs conflict with his, a long disputed parcel of land, a conniving neighbour, a desperate collaboration, a failure of trust, a love found despite it all.
Alexander Cavendish, Duke of Ravensworth, returned from war to find that his father and brother had…
My career and life were changed by Robert Cialdini’s work on influence. There are only a dozen people in the world who have been personally trained, certified, and endorsed by Cialdini to teach his methodology on influence and persuasion. I’m fortunate to be in that very select group. I’ve authored three books and given a TED Talk on influence. My LinkedIn Learning courses around influence in sales and coaching have been viewed by more than 500,00 across the globe. I take Cialdini’s influence concepts and marry them with my 35+ years of business experience to give organizations practical ways to ethically influence people.
Robert Cialdini’s work on influence changed how I go about trying to influence people. Gallo’s revelations radically changed how I present to audiences.
Throughout the book Gallo shows why Steve Jobs was such a masterful influencer from the stage. As I read, I found myself continually taking notes on how I would change my presentations. By the time I was done, I’d taken seven pages of type-written notes!
The change in audience reaction was immediate! If you’re serious about improving your presentation style, there’s no better resource than The Presentation Secrets of Steve Jobs.
"The Presentation Secrets of Steve Jobs reveals the operating system behind any great presentation and provides you with a quick-start guide to design your own passionate interfaces with your audiences." Cliff Atkinson, author of Beyond Bullet Points and The Activist Audience
Apple CEO Steve Jobs's wildly popular presentations have set a new global gold standard-and now this step-by-step guide shows you exactly how to use his crowd-pleasing techniques in your own presentations. The Presentation Secrets of Steve Jobs is as close as you'll ever get to having the master presenter himself speak directly in your ear. Communications expert Carmine Gallo…
Sensei Koshin Paley Ellison is an author, Soto Zen teacher, and Jungian psychotherapist. Koshin co-founded the New York Zen Center for Contemplative Care, which offers contemplative approaches to care through education, personal caregiving, and Zen practice. He is the author of Wholehearted: Slow Down, Help Out, Wake Up. And the co-editor of Awake at the Bedside: Contemplative Teachings on Palliative and End of Life Care. He is a recognized Zen teacher by the Soto Zen Buddhist Association, White Plum Asanga, and American Zen Teachers Association.
Dharma successor to Taizan Maezumi Roshi, Charlotte Joko Beck, was a musician, mother, partner and a person deeply interested in the integration of deep practice in the midst of our ordinary lives. Through her warmth and clarity, this book explicitly explores love, relationships, work, dear, ambition, and suffering. It is a beautiful book about how to live fully.
Charlotte Joko Beck is one of the most popular Zen teachers currently teaching in the West.
This beautifully written book is a Zen guide to the problems of daily living, love, relationships, work, fear and suffering. Beck describes how to be in the present and living each moment to the full.
These books attempt to describe the indescribable, pointing to the unknowable, only the living of which makes living living. What they have in common is that they invite us to practice along with the author, not giving any answers, but inviting us to look. I fell in love with Awareness Practice in my youth and through the decades that love has only deepened. I continue to love this journey of exploration and I hope the books that I have written contribute to that same experience for others. There is nothing more magical than having a direct experience of encountering who we really are, beyond ego’s dualistic world of opposites.
As I began my search to make some kind of sense of my life, I started with philosophy and moved to religion. When I came across this book, I intuitively sensed that the author knew what I wanted to know. I had no idea what he was talking about but my heart sang with every page. This was my first experience of being taken to the “place” from which the author wrote. Reading it was like sitting at the feet of the Master, aware of a lack of comprehension while witnessing a living example of what the heart intuitively knows.
From one of the most influential books ever written on Zen Buddhism: A fascinating study of this ancient discipline.
One of the leading twentieth-century works on Zen,D.T. Suzuki's Zen and Japanese Culture is an invaluable source for those wishing to understand Zen concepts in the context of Japanese life and art.
What is Zen offers a general introduction to the concepts and philosophy of Zen, including Mr. Suzuki's observations of its effects on Japanese art culture, and his explorations of Zen and the study of Confucianism.
In simple, often poetic language, enhanced by anecdotes and poetry, D.T. Suzuki describes what…
The Duke's Christmas Redemption
by
Arietta Richmond,
A Duke who has rejected love, a Lady who dreams of a love match, an arranged marriage, a house full of secrets, a most unneighborly neighbor, a plot to destroy reputations, an unexpected love that redeems it all.
Lady Charlotte Wyndham, given in an arranged marriage to a man she…
These books attempt to describe the indescribable, pointing to the unknowable, only the living of which makes living living. What they have in common is that they invite us to practice along with the author, not giving any answers, but inviting us to look. I fell in love with Awareness Practice in my youth and through the decades that love has only deepened. I continue to love this journey of exploration and I hope the books that I have written contribute to that same experience for others. There is nothing more magical than having a direct experience of encountering who we really are, beyond ego’s dualistic world of opposites.
If Japanese Zen is best expressed through haiku, Bhagwan Shri Ramana Maharshi’s teachings are the Vedantic equivalent. Simple, direct, straightforward – just the bare minimum a person needs to practice to awaken. This little book distills his teachings and takes the practitioner into a process designed to, as D.T. Suzuki might say it, “grasp the ungraspable nature of the ungraspable.”
The most direct and rapid means to Self Realization goes by various names including: Self Inquiry, Self Abidance, Self Attention, Self Awareness, Abiding as Awareness, Awareness of Awareness, Awareness Aware of Itself, Awareness Watching Awareness. The purpose of the Self Awareness Practice is to live in the eternal bliss that is your true Self. This book has all new Palatino 15 type for crisp clear easy reading. The quotes in Chapter One are the same as the quotes in Chapter (Step) Seven from the book The Seven Steps to Awakening. Chapters Two and Three are essentially the same as Chapters…
I’ve long been fascinated by how we know what we know, how objective knowledge differs from subjective knowing, and how we can validate knowledge as reliable vs. deceptive or distorted. These questions eventually led to encounters with nondual spiritual traditions such as Advaita Vedanta, Taoism, and the Dzogchen and Mahamudra lineages of Tibetan Buddhism. These teachings bring feelings of happiness and joyful contentment—a sense of “coming home.” I love how they fiercely and compassionately challenge some of my most cherished assumptions about myself and the world. Like a skilled surgeon expertly repairing a broken bone, the nondual teachings dissolve mistaken beliefs and reveal my unbounded wholeness.
I’ve read the 52 stories in this book repeatedly, and each time—despite their familiarity—they seem fresh and new. They put a smile on my face and make my heart sing. This is due, in no small part, to how great a storyteller Lex Hixon is.
I love his artful weaving of deep wisdom into each tale of the intimate relationship between master and disciple and his descriptions of that blessèd moment when the disciple himself or herself becomes a master. I’ve long been fascinated by the question: What really happens during spiritual awakening, aka enlightenment? This book explores this question and at least hints at some sublimely satisfying answers.
I have a Ph.D. in Psychology and a lifelong fascination with people and why they do the things they do, including why I do the things I do. My life and career have been all about trying to learn as much as I can about psychology, brain science, how people think, how people learn, and how to use this body of knowledge and research to understand myself and others. My work is about applying behavioral science to the design of technology to better fit and serve people.
It’s the 2nd book on my list that’s about happiness, but it’s more philosophical and personal than Dan Gilbert’s book. This book changed my life. It made me realize that I had an expectation that my life should be easy and comfortable. Before I read this book whenever something happened in my life that was not easy and comfortable – my plane was delayed, I got sick, a client was late paying an invoice – I would spin into unhappiness. Why was this happening to me? Everything was personal. Stuff happens all the time. What makes us miserable is how we react to it. I remember reading a passage from the book and feeling my frame of reference change. It permanently changed my view of myself and how I deal with life.
A Zen teacher explains that true happiness can only be found by dropping our ideas about happiness—and learning to live fully and fearlessly in the moment
Many books have been published in recent years on happiness. Ezra Bayda, a remarkably down-to-earth Zen teacher, believes that the happiness “boom” has been largely a bust for readers. Why? Because it's precisely the pursuit of happiness that keeps us trapped in cycles of dissatisfaction and suffering.
In Beyond Happiness, Bayda draws on Zen teachings to question our conventional notions about what happiness is and where we can find it. Most of us seek…
This book follows the journey of a writer in search of wisdom as he narrates encounters with 12 distinguished American men over 80, including Paul Volcker, the former head of the Federal Reserve, and Denton Cooley, the world’s most famous heart surgeon.
In these and other intimate conversations, the book…
I’m a long-time meditator and student of Buddhism, and a retired but still active academic. I am a cognitive scientist specialising in the learnable aspects of real-world intelligence. My meditation ‘career’ started when I was an undergraduate studying psychology at Cambridge in the late 1960s, and has since taken me to America, India, and Japan, as well as to many retreats in the UK with visiting teachers from all the main branches of Buddhism. In my academic life, I have a doctorate in psycholinguistics from Oxford and have been Professor of the Learning Sciences at the University of Bristol and the Research Director of the Centre for Real-World Learning in Winchester. My books on the crossover between Eastern and Western Psychology include The Psychology of Awakening, Wholly Human, Noises from the Darkroom, and The Heart of Buddhism.
One person I was lucky enough to meet and study with, though, was a very English Englishman called Douglas Harding: an ex British army officer who has some transformative experiences whist serving in India and spent the rest of his life devising smart, simple and profound ways to induce the same experiences in others. For example: point with your right index finger at the tip of your nose, and pay close attention to your actual experience of what the finger (which you can see) is pointing at (which you can’t). If you are lucky, you’ll be quite disconcerted! It was only some years after his wake-up call that Douglas realised that he had discovered Zen Buddhism for himself.
'Reason and imagination and all mental chatter died down... I forgot my name, my humanness, my thingness, all that could be called me or mine. Past and future dropped away... Lighter than air, clearer than glass, altogether released from myself, I was nowhere around.' Thus Douglas Harding describes his first experience of headlessness, or no self. First published in 1961, this is a classic work which conveys the experience that mystics of all times have tried to put words to.