Here are 100 books that Presentation Zen fans have personally recommended if you like
Presentation Zen.
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What other topic brings together human behavior, culture, business, the media, and more? And what other career allows you to use that understanding to produce compelling, entertaining, and persuasive communications across broadcast, streaming, social, outdoor, in-store, new product development, and other channels? That’s why I’m passionate about it. And that’s the passion I want to instill in my students, readers, and clients. So, who am I? I’m a professor and marketing consultant (copywritnig, creative direction, and marketing strategy) with large and small clients, and nearly 10 books on the topic. Read these books and I think you’ll become passionate about this topic too!
By now, you might have noticed a theme: if I don’t enjoy reading a book, I don’t trudge through it for the deep insights or how-to information. The storytelling needs to be as strong as the concepts are useful.
Just like The Copy Workshop Workbook, I read an earlier edition of this book when I was just starting out – and it formed the basis for some of my thinking around how to influence – i.e., persuade – consumers and the role psychology and behavioral economics play in crafting effective marketing and brand development programs.
I also recommend this book if you are a consumer, too (who isn’t), because it will help keep you from falling into many of the traps that Cialdini identified.
The foundational and wildly popular go-to resource for influence and persuasion-a renowned international bestseller, with over 5 million copies sold-now revised adding: new research, new insights, new examples, and online applications.
In the new edition of this highly acclaimed bestseller, Robert Cialdini-New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion-explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Using memorable stories and relatable examples, Cialdini makes this crucially important subject surprisingly easy. With Cialdini as a guide, you don't have…
A moving story of love, betrayal, and the enduring power of hope in the face of darkness.
German pianist Hedda Schlagel's world collapsed when her fiancé, Fritz, vanished after being sent to an enemy alien camp in the United States during the Great War. Fifteen years later, in 1932, Hedda…
In 2016, I finished a book that had been three years in the making. I interviewed hundreds of snipers and spent some 9,000 hours wading through neuroscientific research papers. While my own background as a Chemical Engineer helped, it also became a deep dive into a world that opened my eyes. We are on the cusp of understanding what makes us tick as humans, and if we succeed in cracking that, we will become truly unstoppable. Simply put, we are all born, and we will all die, but we now have the power to comprehend the real reason the first event happened before the second one did.
We all want to know the same things: What is it that makes people listen to us, even if they’re inclined not to? Is there a hidden code in us that makes us do something instead of its alternative? What, exactly, activates this code?
Cialdini does a lot of his own research as well as looking at the work of others. This is the kind of book you reach for so you understand yourself better, which is why I read it, and then you begin to also understand why some marketing messages work while others, despite their pedigree, fall flat. I come back to this book for a refresher every year or two; it’s that good.
When it comes to persuasion, success can begin before you say a word.
'An instant classic.' Forbes 'Utterly fascinating.' Adam Grant, author of Originals and Give and Take 'Shockingly insightful.' Chip Heath, co-author of Switch and Made to Stick
NEW YORK TIMES BESTSELLER
In his global bestseller Influence, Professor Robert Cialdini transformed the way we think about the craft of persuasion. Now he offers revelatory new insights into the art of winning people over: it isn't just what we say or how we say it that counts, but also what goes on in the moments before we speak.
From a young age, I was captivated by art, music, film, and literature—constantly craving more from these creative mediums. Growing up in a lower-income, working-class home, I was surrounded by blue-collar workers, many of whom couldn’t attend college due to financial limitations. I learned early on that the richest education comes not just from books but from the stories of others and the world around us. Always feeling I had my own story to tell, I transitioned from steel worker to talent agent in Hollywood. But despite my success promoting others, something was missing—my own narrative. After a tragic loss, I reevaluated my path and chose to become a psychotherapist and author.
When I finished this book, I finally felt like a grown-up. It felt like I had just read a business classic—and I had. This book taught me more than any other about the vital role communication plays in relationships and the profound impact it can have.
It was the first time I truly understood how to build rapport and cultivate meaningful connections. I learned that it’s not about manipulating people but about influencing them, resolving conflicts, and earning their trust through kindness, respect, and integrity.
Millions of people around the world have - and continue to - improve their lives based on the teachings of Dale Carnegie. In How to Win Friends and Influence People Carnegie offers practical advice and techniques, in his exuberant and conversational style, for how to get out of a mental rut and make life more rewarding.
His advice has stood the test of time and will teach you how to: - make friends quickly and easily - increase your popularity - win people to your way of thinking - enable you to win new clients and customers - become a…
This book is an elegiac meditation on the will to survive. Tor, a beluga whaler, and his wife, Astrid, a botanist specializing in Arctic flora, are stranded during the dark season of 1937-38 at his remote whaling station in the Svalbard archipelago when they misjudge ice conditions and fail to…
My career and life were changed by Robert Cialdini’s work on influence. There are only a dozen people in the world who have been personally trained, certified, and endorsed by Cialdini to teach his methodology on influence and persuasion. I’m fortunate to be in that very select group. I’ve authored three books and given a TED Talk on influence. My LinkedIn Learning courses around influence in sales and coaching have been viewed by more than 500,00 across the globe. I take Cialdini’s influence concepts and marry them with my 35+ years of business experience to give organizations practical ways to ethically influence people.
Robert Cialdini’s work on influence changed how I go about trying to influence people. Gallo’s revelations radically changed how I present to audiences.
Throughout the book Gallo shows why Steve Jobs was such a masterful influencer from the stage. As I read, I found myself continually taking notes on how I would change my presentations. By the time I was done, I’d taken seven pages of type-written notes!
The change in audience reaction was immediate! If you’re serious about improving your presentation style, there’s no better resource than The Presentation Secrets of Steve Jobs.
"The Presentation Secrets of Steve Jobs reveals the operating system behind any great presentation and provides you with a quick-start guide to design your own passionate interfaces with your audiences." Cliff Atkinson, author of Beyond Bullet Points and The Activist Audience
Apple CEO Steve Jobs's wildly popular presentations have set a new global gold standard-and now this step-by-step guide shows you exactly how to use his crowd-pleasing techniques in your own presentations. The Presentation Secrets of Steve Jobs is as close as you'll ever get to having the master presenter himself speak directly in your ear. Communications expert Carmine Gallo…
I'm a writer and a late-life fine arts photographer. For eight years I had been writing a book set in the personal and historical past. I would sit at the computer, shut my eyes, and say to myself, “Go deeper.” Eventually, I was able to recall long-forgotten details. When I looked up from those years of writing, the memoir, entitled Phantom Limb, was finished and being published. However, I discovered that I could no longer see – really see – what was around me. Along the way, I had lost that alert attention to the way light falls, to colors that used to hit me between the eyes. I felt the loss deeply. I’ve always loved to look. I had to do something to summon it back.
This is a book that gets obstacles for seeing out of the way. This is the book I turn to if I’m sad, unsure, not confident. It’s not that this Zen master makes me happy or sure of myself. No, she puts my life in perspective: What is the big deal? I imagine her saying. You are a small thing in the universe. But while you are here, it's important to do your work. Read it and you’ll be back in the river, whisked along in the current, one more unimportant but vitally aware part of the great stream of life.
The best-selling author of 'Everyday Zen' shows how to awaken to daily life and discover the ideal in the everyday, finding riches in our feelings, relationships, and work. 'Nothing Special' offers the rare and delightful experience of learning in the authentic Buddhist tradition with a wonderfully contemporary Western master.
James Ford is a Zen teacher and the author or editor of five books on Zen history and spirituality. His history of Zen in the West, Zen Master Who? captured the personalities who formed our emerging Western schools, while the Book of Mu, which he compiled and edited with Melissa Myozen Blacker is considered essential for any contemporary student of koans, Zen’s arcane spiritual discipline.
A delightful introduction to traditional Zen practice in the West. Seigaku Amato introduces us to the intricacies of monastic practice adapted into Western communities with humor, insight, and pictures?
An introduction to Zen unlike any you’ve seen before—inspired by manga and graphic novels.
The Complete Illustrated Guide to Zen offers a comprehensive overview of Soto Zen Buddhism in a delightfully captivating way. Complete with dynamic, detailed illustrations, Soto Zen Priest Seigaku Amato uses a semi-narrative style to take you on a visual tour of Buddhism and, using specifics to illuminate universals, dives deep into the practices and forms of Soto Zen.
Whether you are just taking your first step or have been practicing Zen for years, this creative and profound book will be a constant companion and guide…
Tina Edwards loved her childhood and creating fairy houses, a passion shared with her father, a world-renowned architect. But at nine years old, she found him dead at his desk and is haunted by this memory. Tina's mother abruptly moved away, leaving Tina with feelings of abandonment and suspicion.
James Ford is a Zen teacher and the author or editor of five books on Zen history and spirituality. His history of Zen in the West, Zen Master Who? captured the personalities who formed our emerging Western schools, while the Book of Mu, which he compiled and edited with Melissa Myozen Blacker is considered essential for any contemporary student of koans, Zen’s arcane spiritual discipline.
Journalist and long-time Zen student Barbara O'Brien offers the only readable, concise, and yet comprehensive survey of Zen's history, the development of its teachings from the beginnings of Buddhism to the dawn of the twenty-first century. She finds a genuine middle ground between an appreciation of the received tradition and the best of modern scholarship. A masterful accomplishment.
A comprehensive, accessible guide to the fascinating history of Zen Buddhism--including important figures, schools, foundational texts, practices, and politics.
Zen Buddhism has a storied history--Bodhidharma sitting in meditation in a cave for nine years; a would-be disciple cutting off his own arm to get the master's attention; the proliferating schools and intense Dharma combat of the Tang and Song Dynasties; Zen nuns and laypeople holding their own against patriarchal lineages; the appearance of new masters in the Zen schools of Korea, Japan, Vietnam, and later the Western world. In The Circle of the Way, Zen practitioner and popular religion writer…
James Ford is a Zen teacher and the author or editor of five books on Zen history and spirituality. His history of Zen in the West, Zen Master Who? captured the personalities who formed our emerging Western schools, while the Book of Mu, which he compiled and edited with Melissa Myozen Blacker is considered essential for any contemporary student of koans, Zen’s arcane spiritual discipline.
Robert Aitken was the first American born Zen teacher to be ranked an equal among the first generation of Zen missionaries from East Asia. Several of his books count as classics, but Mind of Clover stands out for its clarity while introducing Zen's ethical precepts as an essential container of Zen practice.
In Taking the Path of Zen, Robert Aitken provided a concise guide to zazen (Zen meditation) and other aspects of the practice of Zen. In The Mind of Clover he addresses the world beyond the zazen cushions, illuminating issues of appropriate personal and social action through an exploration of the philosophical complexities of Zen ethics.
Aitken's approach is clear and sure as he shows how our minds can be as nurturing as clover, which enriches the soil and benefits the environment as it grows. The opening chapters discuss the Ten Grave Precepts of Zen, which, Aitken points out, are "not…
James Ford is a Zen teacher and the author or editor of five books on Zen history and spirituality. His history of Zen in the West, Zen Master Who? captured the personalities who formed our emerging Western schools, while the Book of Mu, which he compiled and edited with Melissa Myozen Blacker is considered essential for any contemporary student of koans, Zen’s arcane spiritual discipline.
Collecting and editing translations from a who's who of Zen scholarship, Kaz Tanahashi provides what has become the classic introduction to the writings of Eihei Dogen. The founder of Japanese Soto Zen, Dogen is considered one of the signal figures in the distillation of Zen's teachings.
Eihei Dogen (1200-1253), among the first to transmit Zen Buddhism from China to Japan and founder of the important Soto School, was not only a profoundly influential and provocative Zen philosopher but also one of the most stimulating figures in Japanese letters.
Kazuaki Tanahashi, collaborating with several other Zen authorities, has produced sensitive and accurate translations of Dogen's most important texts. Moon in a Dewdrop contains the key essays of the great master, as well as extensive background materials that will help Western readers to approach this significant work. There is also a selection of Dogen's poetry, most of which…
The Duke's Christmas Redemption
by
Arietta Richmond,
A Duke who has rejected love, a Lady who dreams of a love match, an arranged marriage, a house full of secrets, a most unneighborly neighbor, a plot to destroy reputations, an unexpected love that redeems it all.
Lady Charlotte Wyndham, given in an arranged marriage to a man she…
Goran Powell is an award-winning martial arts writer who holds a 5th Dan in Goju Ryu Karate. His love affair with the martial arts began as a boy with Judo and he took up full-contact Karate in 1984. In 2002, he completed the grueling 30 Man Fight and documented his experience in his first book, Waking Dragons, before going on to write a string of acclaimed fiction and non-fiction titles. In 2015, he joined the Dogen Sangha Zen group in London and his latest book, Karate on a Cushion, examines the intriguing connection between Zen and martial arts. Goran won Writer of the Year at the prestigious British Martial Arts Awards In 2017.
Brad Warner is an interesting character, an American Zen master who’s also a punk guitarist and Godzilla fan. Brad studied with Gudo Nishijima Roshi for many years and received Dharma transmission from him. His books are written in a very accessible way that doesn’t take Zen too seriously and get their meaning across all the better for it. Below are the three books I’ve read – I imagine the rest are equally good:
This is not your typical Zen book. Brad Warner, a young punk who grew up to be a Zen master, spares no one. This bold new approach to the "Why?" of Zen Buddhism is as strongly grounded in the tradition of Zen as it is utterly revolutionary. Warner's voice is hilarious, and he calls on the wisdom of everyone from punk and pop culture icons to the Buddha himself to make sure his points come through loud and clear. As it prods readers to question everything, Hardcore Zen is both an approach…
