Here are 100 books that Presentation Zen fans have personally recommended if you like
Presentation Zen.
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What other topic brings together human behavior, culture, business, the media, and more? And what other career allows you to use that understanding to produce compelling, entertaining, and persuasive communications across broadcast, streaming, social, outdoor, in-store, new product development, and other channels? That’s why I’m passionate about it. And that’s the passion I want to instill in my students, readers, and clients. So, who am I? I’m a professor and marketing consultant (copywritnig, creative direction, and marketing strategy) with large and small clients, and nearly 10 books on the topic. Read these books and I think you’ll become passionate about this topic too!
By now, you might have noticed a theme: if I don’t enjoy reading a book, I don’t trudge through it for the deep insights or how-to information. The storytelling needs to be as strong as the concepts are useful.
Just like The Copy Workshop Workbook, I read an earlier edition of this book when I was just starting out – and it formed the basis for some of my thinking around how to influence – i.e., persuade – consumers and the role psychology and behavioral economics play in crafting effective marketing and brand development programs.
I also recommend this book if you are a consumer, too (who isn’t), because it will help keep you from falling into many of the traps that Cialdini identified.
The foundational and wildly popular go-to resource for influence and persuasion-a renowned international bestseller, with over 5 million copies sold-now revised adding: new research, new insights, new examples, and online applications.
In the new edition of this highly acclaimed bestseller, Robert Cialdini-New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion-explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Using memorable stories and relatable examples, Cialdini makes this crucially important subject surprisingly easy. With Cialdini as a guide, you don't have…
It is April 1st, 2038. Day 60 of China's blockade of the rebel island of Taiwan.
The US government has agreed to provide Taiwan with a weapons system so advanced that it can disrupt the balance of power in the region. But what pilot would be crazy enough to run…
In 2016, I finished a book that had been three years in the making. I interviewed hundreds of snipers and spent some 9,000 hours wading through neuroscientific research papers. While my own background as a Chemical Engineer helped, it also became a deep dive into a world that opened my eyes. We are on the cusp of understanding what makes us tick as humans, and if we succeed in cracking that, we will become truly unstoppable. Simply put, we are all born, and we will all die, but we now have the power to comprehend the real reason the first event happened before the second one did.
We all want to know the same things: What is it that makes people listen to us, even if they’re inclined not to? Is there a hidden code in us that makes us do something instead of its alternative? What, exactly, activates this code?
Cialdini does a lot of his own research as well as looking at the work of others. This is the kind of book you reach for so you understand yourself better, which is why I read it, and then you begin to also understand why some marketing messages work while others, despite their pedigree, fall flat. I come back to this book for a refresher every year or two; it’s that good.
When it comes to persuasion, success can begin before you say a word.
'An instant classic.' Forbes 'Utterly fascinating.' Adam Grant, author of Originals and Give and Take 'Shockingly insightful.' Chip Heath, co-author of Switch and Made to Stick
NEW YORK TIMES BESTSELLER
In his global bestseller Influence, Professor Robert Cialdini transformed the way we think about the craft of persuasion. Now he offers revelatory new insights into the art of winning people over: it isn't just what we say or how we say it that counts, but also what goes on in the moments before we speak.
From a young age, I was captivated by art, music, film, and literature—constantly craving more from these creative mediums. Growing up in a lower-income, working-class home, I was surrounded by blue-collar workers, many of whom couldn’t attend college due to financial limitations. I learned early on that the richest education comes not just from books but from the stories of others and the world around us. Always feeling I had my own story to tell, I transitioned from steel worker to talent agent in Hollywood. But despite my success promoting others, something was missing—my own narrative. After a tragic loss, I reevaluated my path and chose to become a psychotherapist and author.
When I finished this book, I finally felt like a grown-up. It felt like I had just read a business classic—and I had. This book taught me more than any other about the vital role communication plays in relationships and the profound impact it can have.
It was the first time I truly understood how to build rapport and cultivate meaningful connections. I learned that it’s not about manipulating people but about influencing them, resolving conflicts, and earning their trust through kindness, respect, and integrity.
Millions of people around the world have - and continue to - improve their lives based on the teachings of Dale Carnegie. In How to Win Friends and Influence People Carnegie offers practical advice and techniques, in his exuberant and conversational style, for how to get out of a mental rut and make life more rewarding.
His advice has stood the test of time and will teach you how to: - make friends quickly and easily - increase your popularity - win people to your way of thinking - enable you to win new clients and customers - become a…
The Year Mrs. Cooper Got Out More
by
Meredith Marple,
The coastal tourist town of Great Wharf, Maine, boasts a crime rate so low you might suspect someone’s lying.
Nevertheless, jobless empty nester Mallory Cooper has become increasingly reclusive and fearful. Careful to keep the red wine handy and loath to leave the house, Mallory misses her happier self—and so…
My career and life were changed by Robert Cialdini’s work on influence. There are only a dozen people in the world who have been personally trained, certified, and endorsed by Cialdini to teach his methodology on influence and persuasion. I’m fortunate to be in that very select group. I’ve authored three books and given a TED Talk on influence. My LinkedIn Learning courses around influence in sales and coaching have been viewed by more than 500,00 across the globe. I take Cialdini’s influence concepts and marry them with my 35+ years of business experience to give organizations practical ways to ethically influence people.
Robert Cialdini’s work on influence changed how I go about trying to influence people. Gallo’s revelations radically changed how I present to audiences.
Throughout the book Gallo shows why Steve Jobs was such a masterful influencer from the stage. As I read, I found myself continually taking notes on how I would change my presentations. By the time I was done, I’d taken seven pages of type-written notes!
The change in audience reaction was immediate! If you’re serious about improving your presentation style, there’s no better resource than The Presentation Secrets of Steve Jobs.
"The Presentation Secrets of Steve Jobs reveals the operating system behind any great presentation and provides you with a quick-start guide to design your own passionate interfaces with your audiences." Cliff Atkinson, author of Beyond Bullet Points and The Activist Audience
Apple CEO Steve Jobs's wildly popular presentations have set a new global gold standard-and now this step-by-step guide shows you exactly how to use his crowd-pleasing techniques in your own presentations. The Presentation Secrets of Steve Jobs is as close as you'll ever get to having the master presenter himself speak directly in your ear. Communications expert Carmine Gallo…
I’ve always been a child of the woods. I preferred to leave my home and wade a creek or explore a hillside. Nothing compared to the sight of a black snake or the feel of a mud puppy. School was a torture until an English teacher introduced me to Richard Brautigan and then read my first serious story to the class. Since then, this dyslexic nature lover has become a dream fisher and history miner with a Ph.D. in English Literature and Cultural Studies. Retired from forty-one years of teaching, I now write and publish cultural fiction.
I’ve heard Gary Snyder speak three times. He can be tersely observational, deadly serious, puckishly whimsical, or well-deep mythic, sometimes all at once. All of this is true of Mountains and Rivers Without End, a volume of poems where Snyder does in poetry what Japanese artists did in their landscapes.
Here you will find a series of varied Zen-inspired meditations and Native-American-inspired folktales that draw from his Beat friends, his “Dharma teachers,” and “hosts of poets and writers, scientists, scholars, craftspersons, river-and-mountains people, fields-and-orchards people, and streets-and-buildings people.”
If you care about imagination and nature and freedom, then this book is a must read, one I return to periodically.
In simple, striking verse, legendary poet Gary Snyder weaves an epic discourse on the topics of geology, prehistory, and mythology. First published in 1996, this landmark work encompasses Asian artistic traditions, as well as Native American storytelling and Zen Buddhist philosophy, and celebrates the disparate elements of the Earth sky, rock, water while exploring the human connection to nature with stunning wisdom. Winner of the Bollingen Poetry Prize, the Robert Kirsch Lifetime Achievement Award, and the Orion Society's John Hay Award, among others, Gary Snyder finds his quiet brilliance celebrated in this new edition of one of his…
James Ford is a Zen teacher and the author or editor of five books on Zen history and spirituality. His history of Zen in the West, Zen Master Who? captured the personalities who formed our emerging Western schools, while the Book of Mu, which he compiled and edited with Melissa Myozen Blacker is considered essential for any contemporary student of koans, Zen’s arcane spiritual discipline.
Collecting and editing translations from a who's who of Zen scholarship, Kaz Tanahashi provides what has become the classic introduction to the writings of Eihei Dogen. The founder of Japanese Soto Zen, Dogen is considered one of the signal figures in the distillation of Zen's teachings.
Eihei Dogen (1200-1253), among the first to transmit Zen Buddhism from China to Japan and founder of the important Soto School, was not only a profoundly influential and provocative Zen philosopher but also one of the most stimulating figures in Japanese letters.
Kazuaki Tanahashi, collaborating with several other Zen authorities, has produced sensitive and accurate translations of Dogen's most important texts. Moon in a Dewdrop contains the key essays of the great master, as well as extensive background materials that will help Western readers to approach this significant work. There is also a selection of Dogen's poetry, most of which…
Don’t mess with the hothead—or he might just mess with you. Slater Ibáñez is only interested in two kinds of guys: the ones he wants to punch, and the ones he sleeps with. Things get interesting when they start to overlap. A freelance investigator, Slater trolls the dark side of…
Sensei Koshin Paley Ellison is an author, Soto Zen teacher, and Jungian psychotherapist. Koshin co-founded the New York Zen Center for Contemplative Care, which offers contemplative approaches to care through education, personal caregiving, and Zen practice. He is the author of Wholehearted: Slow Down, Help Out, Wake Up. And the co-editor of Awake at the Bedside: Contemplative Teachings on Palliative and End of Life Care. He is a recognized Zen teacher by the Soto Zen Buddhist Association, White Plum Asanga, and American Zen Teachers Association.
It's a perfect follow-up for after reading Zen Meditation in Plain English. Uchiyama Roshi’s clarity, warmth and rigor are a gateway into the practice. It is a jewel of a book that continues to illuminate Zen practice as an integrative life practice. I am so deeply appreciative for this book.
For over thirty years, Opening the Hand of Thought has offered an introduction to Zen Buddhism and meditation unmatched in clarity and power. This is the revised edition of Kosho Uchiyama's singularly incisive classic.
This new edition contains even more useful material: new prefaces, an index, and extended endnotes, in addition to a revised glossary. As Jisho Warner writes in her preface, Opening the Hand of Thought "goes directly to the heart of Zen practice... showing how Zen Buddhism can be a deep and life-sustaining activity." She goes on to say, "Uchiyama looks at what a person is, what a…
Goran Powell is an award-winning martial arts writer who holds a 5th Dan in Goju Ryu Karate. His love affair with the martial arts began as a boy with Judo and he took up full-contact Karate in 1984. In 2002, he completed the grueling 30 Man Fight and documented his experience in his first book, Waking Dragons, before going on to write a string of acclaimed fiction and non-fiction titles. In 2015, he joined the Dogen Sangha Zen group in London and his latest book, Karate on a Cushion, examines the intriguing connection between Zen and martial arts. Goran won Writer of the Year at the prestigious British Martial Arts Awards In 2017.
Brad Warner is an interesting character, an American Zen master who’s also a punk guitarist and Godzilla fan. Brad studied with Gudo Nishijima Roshi for many years and received Dharma transmission from him. His books are written in a very accessible way that doesn’t take Zen too seriously and get their meaning across all the better for it. Below are the three books I’ve read – I imagine the rest are equally good:
This is not your typical Zen book. Brad Warner, a young punk who grew up to be a Zen master, spares no one. This bold new approach to the "Why?" of Zen Buddhism is as strongly grounded in the tradition of Zen as it is utterly revolutionary. Warner's voice is hilarious, and he calls on the wisdom of everyone from punk and pop culture icons to the Buddha himself to make sure his points come through loud and clear. As it prods readers to question everything, Hardcore Zen is both an approach and…
James Ford is a Zen teacher and the author or editor of five books on Zen history and spirituality. His history of Zen in the West, Zen Master Who? captured the personalities who formed our emerging Western schools, while the Book of Mu, which he compiled and edited with Melissa Myozen Blacker is considered essential for any contemporary student of koans, Zen’s arcane spiritual discipline.
Robert Aitken was the first American born Zen teacher to be ranked an equal among the first generation of Zen missionaries from East Asia. Several of his books count as classics, but Mind of Clover stands out for its clarity while introducing Zen's ethical precepts as an essential container of Zen practice.
In Taking the Path of Zen, Robert Aitken provided a concise guide to zazen (Zen meditation) and other aspects of the practice of Zen. In The Mind of Clover he addresses the world beyond the zazen cushions, illuminating issues of appropriate personal and social action through an exploration of the philosophical complexities of Zen ethics.
Aitken's approach is clear and sure as he shows how our minds can be as nurturing as clover, which enriches the soil and benefits the environment as it grows. The opening chapters discuss the Ten Grave Precepts of Zen, which, Aitken points out, are "not…
These books attempt to describe the indescribable, pointing to the unknowable, only the living of which makes living living. What they have in common is that they invite us to practice along with the author, not giving any answers, but inviting us to look. I fell in love with Awareness Practice in my youth and through the decades that love has only deepened. I continue to love this journey of exploration and I hope the books that I have written contribute to that same experience for others. There is nothing more magical than having a direct experience of encountering who we really are, beyond ego’s dualistic world of opposites.
This was my second foray into fascination with what I knew I didn’t understand but desperately sought to. The way this book is written is the method to the understanding it represents. It invites a practitioner to stay with it to receive its gifts and makes for an enduring companion. This book has traveled with me through decades. Each time I read it, it mirrors for me the depth of understanding that is current and what there is to look forward to.
"It has stayed with me for the last 30 years, a classic portraying Zen mind to our linear thinking." -Phil Jackson, Head Coach of the Chicago Bulls and author of Sacred Hoops
Zen Flesh, Zen Bones offers a collection of accessible, primary Zen sources so that readers can contemplate the meaning of Zen for themselves. Within the pages, readers will find:
101 Zen Stories, a collection of tales that recount actual experiences of Chinese and Japanese Zen teachers over a period of more than five centuries
The Gateless Gate, the famous thirteenth-century collection of Zen koans
Ten Bulls, a twelfth…
