Here are 100 books that Nation Branding fans have personally recommended if you like
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Since 2008, I have conducted research on themes related to International Political Economy. I am currently the co-chair of the research committee on this topic at the International Political Science Association (IPSA) and am passionate about making sense of the interplay between material and symbolic factors that shape capitalism and globalisation. Being based in Brazil, I was stuck when the country—which did not have salient identity cleavages in politics—came to be, after 2008, a hotspot of religious-based right-wing populism associated with the defence of trade liberalisation as globalisation started to face meaningful backlash from White-majority constituencies who are relatively losers of the post-Cold War order in the advanced industrialised democracies.
I love Anderson’s narrative about the formation of nations in the 19th Century and what he calls print capitalism, promoted through books and newspapers. A market organised around the same language fosters both the economy and the very much-needed feeling of community required to organise the state and foster industrial capitalism.
More than four decades after its publication, the book remains thought-provoking as it makes me ask whether a single language suffices to hold nations and markets together.
What are the imagined communities that compel men to kill or to die for an idea of a nation? This notion of nationhood had its origins in the founding of the Americas, but was then adopted and transformed by populist movements in nineteenth-century Europe. It became the rallying cry for anti-Imperialism as well as the abiding explanation for colonialism. In this scintillating, groundbreaking work of intellectual history Anderson explores how ideas are formed and reformulated at every level, from high politics to popular culture, and the way that they can make people do extraordinary things. In the twenty-first century, these…
It is April 1st, 2038. Day 60 of China's blockade of the rebel island of Taiwan.
The US government has agreed to provide Taiwan with a weapons system so advanced that it can disrupt the balance of power in the region. But what pilot would be crazy enough to run…
My name is Daniel Robert McClure, and I am an Associate Professor of History at Fort Hays State University in Hays, Kansas. I teach U.S., African diaspora, and world history, and I specialize in cultural and economic history. I was originally drawn to “information” and “knowledge” because they form the ties between culture and economics, and I have been teaching history through “information” for about a decade. In 2024, I was finally able to teach a graduate course, “The Origins of the Knowledge Society,” out of which came the “5 books.”
This is a nice primary source assessment of the vast shadow created by Gleick and Bod’s books. Read simultaneously as both an artifact of the times as well as serious scholarly material, Boorstin deftly outlines the evolution of thinking and communication against the rising onslaught of electronic media flooding the world of the 1960s and beyond: the image and performative illusion of “pseudo-events” dominating our attention.
Read as prophecy, I also pair with Alvin Toffler’s Future Shock (1970) and Paul Valéry’s The Conquest of Ubiquity essay from the 1920s.
First published in 1962, this wonderfully provocative book introduced the notion of “pseudo-events”—events such as press conferences and presidential debates, which are manufactured solely in order to be reported—and the contemporary definition of celebrity as “a person who is known for his well-knownness.” Since then Daniel J. Boorstin’s prophetic vision of an America inundated by its own illusions has become an essential resource for any reader who wants to distinguish the manifold deceptions of our culture from its few enduring truths.
I am an early American historian who studies and teaches about America’s interaction with the world. I got interested in the Mediterranean when I started reading angry American screes against Barbary “pirates” who captured Americans and held them as “slaves” in North Africa. These events alerted me to a fascinating cast of American characters, many of them consuls on both shores of the Mediterranean who were involved in freeing the captives but also, I realized, were doing so much more to facilitate American commerce and shape national identity. They are the topic of my latest book!
Although I don’t always agree with Said, and he doesn’t really address the United States specifically, I find myself turning to his book again and again because he asks the crucial questions about western interaction with the Islamic portion of the Mediterranean region.
His questions can also be applied to Mark Twain’s interaction with Catholics on the European shores of the Mediterranean. Anyone discussing the Middle East seriously needs to be familiar with his approach.
The seminal work that has redefined our understanding of colonialism and empire, with a preface by the author
'Stimulating, elegant and pugnacious' Observer 'Magisterial' Terry Eagleton
In this highly-acclaimed work, Edward Said surveys the history and nature of Western attitudes towards the East, considering orientalism as a powerful European ideological creation - a way for writers, philosophers and colonial administrators to deal with the 'otherness' of eastern culture, customs and beliefs. He traces this view through the writings of Homer, Nerval and Flaubert, Disraeli and Kipling, whose imaginative depictions have greatly contributed to the West's romantic and exotic picture of…
A Duke with rigid opinions, a Lady whose beliefs conflict with his, a long disputed parcel of land, a conniving neighbour, a desperate collaboration, a failure of trust, a love found despite it all.
Alexander Cavendish, Duke of Ravensworth, returned from war to find that his father and brother had…
Driving cars through Europe and the Sahara Desert to sell them in Niger and exploring China and Russia on the Trans-Siberia Express (1992) as a student, I quickly realised that what we think we know about the world is very superficial, cliché, and stereotype. This made me embark on a PhD supervised by Erasmus University Rotterdam professor Frank M. Go (may he rest in peace), to whom I am forever grateful for suggesting the classic literature on this page. Now I advise governments, I am founding chairman of the International Place Branding Association, co-editor of the journal of Place Branding and Public Diplomacy, and a passionate visiting scholar in Beijing, London, Milan, Rotterdam, and Turin.
My dear colleague Simon Anholt is the founding father of the idea of the city, region or nation as brand.
He created the Anholt Ipsos Nation Brands Index and the Good Country Index; has written extensively on the subject; and has inspired me throughout my career. In his latest book The Good Country Equationhe clearly proves – through the data that he’s collected – that for places to be admired, they have to be admirable.
In other words, places are respected for what they contribute to humanity and the planet, not for their propaganda. This is obviously an important discovery that forces governments and their stakeholders to focus on meaningful strategy, policy and cooperation as opposed to image promotion.
I also enjoyed reading Simon’s book as he shares his personal experiences as a government advisor.
"Not only does Anholt explain the challenges facing the world with unique clarity, he also provides genuinely new, informative, practical, innovative solutions. . . . The book is a must-read for anyone who cares about humanity's shared future." --H. E. Mohamed Abdullahi Mohamed (Farmaajo), President of the Federal Republic of Somalia
Why doesn't the world work? Why, despite all the power, technology, money and knowledge that humanity has accumulated, are we are still unable to defeat global challenges like climate change, war, poverty, migration, extremism, and inequality?
Simon Anholt has spent decades helping countries from Austria to Zambia to improve…
I’ve always loved history, especially U.S. history, and, as a White House official for President Clinton, I saw it made up close. As a historian, I have focused in particular on America’s role in the world ever since the terrorist attacks of September 11, 2001, when I came to recognize that President Kennedy was right: “Domestic policy can hurt you, but foreign policy can kill you.” Over the last quarter-century, I’ve concentrated my work on America’s efforts to lead the West and promote freedom around the world. I read voraciously, write a column on foreign policy for leading outlets, and discuss global affairs often on TV and radio.
I love this book because it’s an inspiring story of selfless patriotism, of six men of great wealth and accomplishment who set aside their private careers and personal ambitions to serve their country at a time of awesome need.
Averell Harriman, Robert Lovett, Dean Acheson, John McCloy, George Kennan, Charles Bohlen–as America emerged victorious in World War II but uncertain about the future, these friends and colleagues crafted the policies that created what later became known as the “American Century.”
This book is a deeply researched, fast-paced story of unsung heroes that left me nostalgic about the nation’s glorious past and, even after 741 pages, thirsting for more.
The Wise Men introduces the original brightest and best, leaders whose outsized personalities and actions brought order to postwar chaos: Averell Harriman, freewheeling diplomat and Roosevelt's special envoy to Churchill and Stalin; Dean Acheson, the secretary of state who was more responsible for the Truman Doctrine than Truman and for the Marshall Plan than General Marshall; George Kennan, author of Containment; Robert Lovett, assistant secretary of war, undersecretary of state, and secretary of defense during the Cold War; John McCloy, one of the nation's most influential private citizens; and Charles Bohlen, adroit diplomat and ambassador to the Soviet Union.
Hi, my name is Nick, and I’m a recovering rockist. I’ve collected records and vintage gear; I’ve owned Ray Coleman biographies. I’ve played in garage bands that did terrible punk-rock covers of songs like Cream’s “Sunshine of Your Love.” I even used to subscribe to Rolling Stone magazine. And most embarrassingly, I believed in the power of rock – to effect political change, to free people’s bodies and minds. But if once I was a true believer, today I’ve become a rock ’n’ roll skeptic. And I hope that this list might help you rethink everything you thought you knew about rock, too.
During the first decades of the Cold War, the export of American popular culture – and in particular, music – played an important role in projecting soft power abroad.
Fosler-Lussier’s deeply researched and beautifully written book tells the story of the musicians who travelled abroad as part of State Department programs, and how they negotiated an image of the United States in – and through – the musical encounters they had worldwide. An essential Cold War history of how certain sounds became American.
During the Cold War, thousands of musicians from the United States traveled the world, sponsored by the U.S. State Department's Cultural Presentations program. Performances of music in many styles classical, rock 'n' roll, folk, blues, and jazz competed with those by traveling Soviet and mainland Chinese artists, enhancing the prestige of American culture. These concerts offered audiences around the world evidence of America's improving race relations, excellent musicianship, and generosity toward other peoples. Through personal contacts and the media, musical diplomacy also created subtle musical, social, and political relationships on a global scale. Although born of state-sponsored tours often conceived…
The Duke's Christmas Redemption
by
Arietta Richmond,
A Duke who has rejected love, a Lady who dreams of a love match, an arranged marriage, a house full of secrets, a most unneighborly neighbor, a plot to destroy reputations, an unexpected love that redeems it all.
Lady Charlotte Wyndham, given in an arranged marriage to a man she…
Born to Irish parents in London, the conflict in Northern Ireland was a subject of discussion (but not debate) throughout my childhood. My understanding of the conflict was shaped by the distance we were from it and the (often romanticized) history of Ireland that was shared with me. I then spent many years studying the conflict and found myself agreeing with the view of Paul Anderson (used as the epigram to a book I chose for this list), ‘I have yet to see any problem, however complicated, which when you looked at it the right way did not become still more complicated.’ But I believe we still need to look.
I am sometimes put off by ‘big’ sprawling works of history, that cover hundreds of years in hundreds of pages and may end up sitting on my shelf both goading and embarrassing me for my failure to do them the courtesy of finishing them. (Although admittedly, maybe looking good when people pop around!).
Paul Bew’s engaging examination of over 200 years of Irish history is an exception to this. Written by one of Ireland’s most eminent historians, it manages to combine academic rigor with accessibility (no mean feat). Bew offers a survey of the development and course of conflict in Ireland as well as an analysis of the decisions (and mistakes) made by key leaders along the way.
It covers a period much longer than the years Northern Ireland has existed as a political entity, but I found the analysis helpful in explaining its emergence and development.
The French revolution had an electrifying impact on Irish society. The 1790s saw the birth of modern Irish republicanism and Orangeism, whose antagonism remains a defining feature of Irish political life. The 1790s also saw the birth of a new approach to Ireland within important elements of the British political elite, men like Pitt and Castlereagh. Strongly influenced by Edmund Burke, they argued that Britain's strategic interests were best served by a policy of catholic emancipation and political integration in Ireland. Britain's failure to achieve this objective, dramatised by the horrifying tragedy of the Irish famine of 1846-50, in which…
Beardstown is my ancestral home. I grew up, sitting on my grandfather’s knee and listening to stories of great floods, huge winter storms, steamboat trade up and down the river, and even ancient tales of the Iroquois annihilating the Mascouten and the long-forgotten Indian mounds. It has been such a joy to be able to compile all those ancient memories into one pretty good story.
In Accidental Superpower, Zeihan primary thesis is “stuff is hard to move; stuff is easier to move by water than land. And then he explains that the natural wealth, not just in soil, but in the river flow allowing traffic from Pittsburgh to New Orleans and the world enabled farmers coming to the Illinois prairie to get a plow in the ground immediately, without having to spend years clearing a forest, and then get the crops down river to markets within the same year. That nowhere in the history of the world had it been so easy to develop a marketable surplus and get it to market. All very interesting facts. But I think novelizing the frontier, watch men struggle against the wilderness to create wealth with exactly these conditions is far more interesting than a mere recitation. Zeihan and I tell the same story but in very different ways.
In THE ACCIDENTAL SUPERPOWER international strategist Peter Zeihan examines how geography, combined with demography and energy independence, is paving the way for one of the great turning points in history, and one in which America reasserts its global dominance. From a geographic standpoint, no modern country has a greater network of internal waterways, a greater command of deepwater navigation, or a firmer hold on industrialization technologies than America. Such factors have been historically significant in the success of past world powers, from the Ottoman Empire's control of the Danube, to England's mastery of the seas, to Germany's industrial infrastructure. Zeihan…
I've been interested in U.S.-Latin American relations ever since my junior year in college when I studied abroad in Chile, a country that had only two years prior been run by dictator Augusto Pinochet. Often referred to as America’s “backyard,” Latin America has often been on the receiving end of U.S. machinations and expansions. In terms of the history of American foreign policy, it's never a dull moment in U.S. involvement in its own hemisphere. I have now had the privilege to work inside the executive branch of the U.S. government on Latin America policy, stints which have forced me to reconsider some of what I had assumed about U.S. abilities and outcomes.
So much ink has been spent on the Nixon administration’s early 1970s plotting and policies during the regime of democratic socialist president Salvador Allende. This exquisite book is a sharp reminder that, while far less studied, the Reagan administration was deeply involved in a Chile run by the very political actor who ousted Allende: General Augusto Pinochet. Yet, contrary to what we often assumed, the Reagan team eventually embraced a policy aimed to get Washington’s erstwhile ally out of power.
This book is the first comprehensive study of the Reagan administration's policy toward the military dictatorship of General Augusto Pinochet in Chile. Based on new primary and archival materials, as well as on original interviews with former US and Chilean officials, it traces the evolution of Reagan policy from an initial 'close embrace' of the junta to a re-evaluation of whether Pinochet was a risk to long-term US interests in Chile and, finally, to an acceptance in Washington of the need to push for a return to democracy. It provides fresh insights into the bureaucratic conflicts that were a key…
This book follows the journey of a writer in search of wisdom as he narrates encounters with 12 distinguished American men over 80, including Paul Volcker, the former head of the Federal Reserve, and Denton Cooley, the world’s most famous heart surgeon.
In these and other intimate conversations, the book…
I’ve spent all of my adult life writing about American foreign policy, especially Chinese-American relations. My America’s Response to China, the standard text on the subject, has gone through 6 editions. I served as a line officer in the Pacific Fleet, lived in Taipei and Beijing. I also served as chairman of the State Department Advisory Committee on Historical Diplomatic Documentation and have been a consultant on Chinese affairs to various government organizations. And I cook the best mapo toufu outside of Sichuan. (where I negotiated the Michigan-Sichuan sister-state relationship in 1982). It was probably my love of Chinese food that accounts for most of the above.
The authors are three of the best analysts of Chinese affairs in Washington today. Bush is the leading authority on Taiwan, having been responsible for relations between the U.S. and Taiwan for many years when in government service.
He and Bonnie Glaser are long-time friends whose judgments have served me well in my own work over the last 20-30 years, especially with recent editions of my book. Glaser is widely regarded to have the best sources in Beijing and her predictions of PRC behavior are constantly on the mark. Hass served on the National Security Council during the Obama years and is now at Brookings.
Anxiety about China’s growing military capabilities to threaten Taiwan has induced alarm in Washington about whether the United States remains capable of deterring attempts to seize Taiwan by force. This alarm has fed American impulses to alter longstanding policy, and to increasingly view challenges confronting Taiwan through a military lens. While Taiwan clearly is under growing military threat, it also is facing a simultaneous and intensifying Chinese political campaign to wear down the will of the Taiwan people. This latter line of effort receives less attention, but left unaddressed, has the potential to do far more damage to American interests.…
