Book description
"Not only does Anholt explain the challenges facing the world with unique clarity, he also provides genuinely new, informative, practical, innovative solutions. . . . The book is a must-read for anyone who cares about humanity's shared future."
--H. E. Mohamed Abdullahi Mohamed (Farmaajo), President of the Federal Republic of…
Why read it?
1 author picked The Good Country Equation as one of their favorite books. Why do they recommend it?
My dear colleague Simon Anholt is the founding father of the idea of the city, region or nation as brand.
He created the Anholt Ipsos Nation Brands Index and the Good Country Index; has written extensively on the subject; and has inspired me throughout my career. In his latest book The Good Country Equation he clearly proves – through the data that he’s collected – that for places to be admired, they have to be admirable.
In other words, places are respected for what they contribute to humanity and the planet, not for their propaganda. This is obviously…
From Robert's list on managing the reputation of cities and countries.
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