Here are 100 books that How to Change fans have personally recommended if you like
How to Change.
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I’m the author of a deeply introspective book about the difference between chasing success and truly living a successful life, told from deep within the startup trenches. I’ve spent decades navigating those trenches myself, which is why I’m so passionate about this theme. These books echo the questions I’ve lived, and continue to live, about meaning, purpose, and what truly matters. I picked these five books because they have shaped my understanding of success—and the deep, often messy, work it takes to redefine it from within. Together, they have shaped my belief that entrepreneurial success isn’t just about what we build, but who we become in the process.
A timeless meditation on purpose, suffering, and the human spirit. While not about entrepreneurship, this book is essential for anyone seeking to understand the deeper meaning behind their work. Frankl’s insight—that we can find meaning even in suffering—is profoundly relevant for founders navigating hardship and uncertainty.
What struck me most about it was how Frankl captured the Holocaust not just as a historical event, but as a raw, existential landscape. I’ve seen many films and documentaries about that era, but Frankl’s account stands apart. His lens is philosophical, not just historical. His insight that meaning, not pleasure or power, is the primary driver of human life resonated deeply.
I've focused on the idea myself that many entrepreneurs pursue ventures not for wealth or control, but as a way to fill a deeper existential hole. Frankl’s writing felt honest, profound, and necessary. This is a serious and enduring book I’ll return…
One of the outstanding classics to emerge from the Holocaust, Man's Search for Meaning is Viktor Frankl's story of his struggle for survival in Auschwitz and other Nazi concentration camps. Today, this remarkable tribute to hope offers us an avenue to finding greater meaning and purpose in our own lives.
It is April 1st, 2038. Day 60 of China's blockade of the rebel island of Taiwan.
The US government has agreed to provide Taiwan with a weapons system so advanced that it can disrupt the balance of power in the region. But what pilot would be crazy enough to run…
What other topic brings together human behavior, culture, business, the media, and more? And what other career allows you to use that understanding to produce compelling, entertaining, and persuasive communications across broadcast, streaming, social, outdoor, in-store, new product development, and other channels? That’s why I’m passionate about it. And that’s the passion I want to instill in my students, readers, and clients. So, who am I? I’m a professor and marketing consultant (copywritnig, creative direction, and marketing strategy) with large and small clients, and nearly 10 books on the topic. Read these books and I think you’ll become passionate about this topic too!
By now, you might have noticed a theme: if I don’t enjoy reading a book, I don’t trudge through it for the deep insights or how-to information. The storytelling needs to be as strong as the concepts are useful.
Just like The Copy Workshop Workbook, I read an earlier edition of this book when I was just starting out – and it formed the basis for some of my thinking around how to influence – i.e., persuade – consumers and the role psychology and behavioral economics play in crafting effective marketing and brand development programs.
I also recommend this book if you are a consumer, too (who isn’t), because it will help keep you from falling into many of the traps that Cialdini identified.
The foundational and wildly popular go-to resource for influence and persuasion-a renowned international bestseller, with over 5 million copies sold-now revised adding: new research, new insights, new examples, and online applications.
In the new edition of this highly acclaimed bestseller, Robert Cialdini-New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion-explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Using memorable stories and relatable examples, Cialdini makes this crucially important subject surprisingly easy. With Cialdini as a guide, you don't have…
I’ve spent my entire life dealing with mental health issues, and overcoming them took me on a long journey of learning about the mind and how to make it work for us rather than against us. I’ve explored almost every modality out there and developed my own hypnosis modality as a result. Books like these were a key part of helping me figure out how to overcome my challenges and live life to the fullest, achieve my goals, and reach success.
It wasn’t until reading this book that I realized how important it was to focus on the fast, instinctive part of our mind. Getting that initial judgment and reaction right makes everything else easier. Too often, I found myself wanting to understand things logically and rationally, assuming that my instincts and emotions were simply wrong.
This book helped me understand how useful both systems were and how to leverage them to achieve my goals faster and more effectively.
The phenomenal international bestseller - 2 million copies sold - that will change the way you make decisions
'A lifetime's worth of wisdom' Steven D. Levitt, co-author of Freakonomics 'There have been many good books on human rationality and irrationality, but only one masterpiece. That masterpiece is Thinking, Fast and Slow' Financial Times
Why is there more chance we'll believe something if it's in a bold type face? Why are judges more likely to deny parole before lunch? Why do we assume a good-looking person will be more competent? The answer lies in the two ways we make choices: fast,…
A Duke with rigid opinions, a Lady whose beliefs conflict with his, a long disputed parcel of land, a conniving neighbour, a desperate collaboration, a failure of trust, a love found despite it all.
Alexander Cavendish, Duke of Ravensworth, returned from war to find that his father and brother had…
When I was younger, I got into a lot of trouble. Many good-hearted people helped me. In part, this inspired me to become a clinical psychologist. When I was in graduate school at Harvard, I became disillusioned with clinical psychology and inspired to figure out why people are motivated to help others. During this process, a lecturer from the Biology Department, Robert Trivers, approached me and we exchanged drafts of papers we were writing. Trivers’ ideas caused me to see altruism and morality in an entirely different, and much more valid, way. In Survival of the Virtuous I demonstrate how psychological findings on altruism and morality can be gainfully interpreted from an evolutionary perspective.
More than thirty years ago, when I was conducting research on the psychology of altruism and moral development, a biologist recommended that I read The Selfish Gene.
Reading Dawkins’ book caused me to change my theoretical orientation completely. It enabled me to see that if I wanted to understand altruism and morality, I needed to understand how the genes that guide the construction of the mental mechanisms that cause us to help others evolved.
Although the title of the book implies that we are selfish by nature, the contents explain how selfish genes can guide the development of unselfish animals.
The million copy international bestseller, critically acclaimed and translated into over 25 languages.
As influential today as when it was first published, The Selfish Gene has become a classic exposition of evolutionary thought. Professor Dawkins articulates a gene's eye view of evolution - a view giving centre stage to these persistent units of information, and in which organisms can be seen as vehicles for their replication. This imaginative, powerful, and stylistically brilliant work not only brought the insights of Neo-Darwinism to a wide audience, but galvanized the biology community, generating much debate and stimulating whole new areas of research. Forty…
I'm an experimental social psychologist and Scientia Professor at the University of New South Wales, Sydney. I grew up in Hungary, and after an adventurous escape I ended up in Sydney. I received my DPhil and DSc degrees from the University of Oxford, and I spent various periods working at Oxford, Stanford, Heidelberg, and Giessen. For my work I received the Order of Australia, as well as the Distinguished Scientific Contribution Award, the Alexander von Humboldt Prize, and a Rockefeller Fellowship. As somebody who experienced totalitarian communism firsthand, I am very interested in the reasons for the recent spread of totalitarian, tribal ideologies, potentially undermining Western liberalism, undoubtedly the most successful civilization in human history.
This is an incredibly interesting, well-written, and informative book that lays out the case for the amazing success of liberal democracies based on the Enlightenment values of liberty, universal humanism, and individualism.
I consider this book an essential reading for everyone who has been brainwashed by the current pessimistic and catastrophizing ideologies attacking this most successful of all human civilization.
Pinker is an outstanding writer, and the empirical evidence he marshals for the success and values of the Enlightenment in promoting human flourishing is utterly persuasive.
INSTANT NEW YORK TIMES BESTSELLER A NEW YORK TIMES NOTABLE BOOK OF 2018 ONE OF THE ECONOMIST'S BOOKS OF THE YEAR
"My new favorite book of all time." --Bill Gates
If you think the world is coming to an end, think again: people are living longer, healthier, freer, and happier lives, and while our problems are formidable, the solutions lie in the Enlightenment ideal of using reason and science. By the author of the new book, Rationality.
Is the world really falling apart? Is the ideal of progress obsolete? In this elegant assessment of the human condition in the third…
I’ve spent years working with women who are expected to be confident, decisive, and polished, but are rarely taught how to build those skills. Through my work in politics, public service, and coaching thousands of women, I’ve seen how small, often invisible habits can keep capable women from being fully heard or respected. What I love most is helping women with the practical, everyday moments, like how to say no without apologizing, set boundaries, and build real influence. I’m passionate about leadership because I’ve watched these shifts change careers and lives, and these books reflect the lessons I come back to again and again.
I love this book because it showed me how small adjustments can dramatically increase the chances that people take action.
This was crucial to my knowledge base as a leader because increasing the likelihood someone takes the action you want them to take is a keystone skill of leaders. This book really helped me increase my power as a leader by becoming a better connector.
Overall, it showed me how simple and easy to implement “nudges” can change outcomes.
*Once again a New York Times bestseller! First the original edition, and now the new Final Edition*
An essential new edition revised and updated from cover to cover of one of the most important books of the last two decades, by Nobel Prize winner Richard H. Thaler and Cass R. Sunstein
More than 2 million copies sold
Since the original publication of Nudge more than a decade ago, the title has entered the vocabulary of businesspeople, policy makers, engaged citizens, and consumers everywhere. The book has given rise to more than 400 "nudge units" in governments around the world and…
The Duke's Christmas Redemption
by
Arietta Richmond,
A Duke who has rejected love, a Lady who dreams of a love match, an arranged marriage, a house full of secrets, a most unneighborly neighbor, a plot to destroy reputations, an unexpected love that redeems it all.
Lady Charlotte Wyndham, given in an arranged marriage to a man she…
William MacAskill is an associate professor in philosophy at the University of Oxford. At the time of his appointment, he was the youngest associate professor of philosophy in the world. He cofounded the nonprofits Giving What We Can, the Centre for Effective Altruism, and Y Combinator–backed 80,000 Hours, which together have moved over $300 million to effective charities. He is the author of Doing Good Betterand What We Owe The Future.
The Scout Mindset is one of the best books I know on reasoning clearly and developing a truth-seeking attitude. Galef argues that instead of being like “soldiers,” who engage in wishful thinking by defending the ideas they most want to believe, we should be more like “scouts,” whose goal is to actually find out what is true. The book includes some of the latest research on the skills and habits one needs to be an excellent reasoner.
Winner of best smart thinking book 2022 (Business Book Awards) Guardian best books of 2021
'Original, thought-provoking and a joy to read' Tim Harford
'Highly recommended. It's not easy to become (more of) a scout, but it's hard not to be inspired by this book' Rutger Bregman
When it comes to what we believe, humans see what they want to see. In other words, we have what Julia Galef calls a 'soldier' mindset. From tribalism and wishful thinking, to rationalising in our personal lives and everything in between, we are driven to defend the ideas we most want to believe…
I have always been fascinated by human behaviour since going to a school where we were told there was a right and a wrong way to do everything. That never felt right to me – human beings are much bigger than that! I studied Counselling and Therapy at Norwich City College in the 1990s and later specific courses on Transactional Analysis. Many years on, I am still learning…
This book is based on the science of Positive Psychology, not just helpful tips from someone nice.
Since 1980, lots of serious research has been done on what behaviours and mindsets really make people happy – and the results are all here, in this clear, well-presented book. I dip back into this book regularly.
The key tenet of THE HOW OF HAPPINESS is that every human being has a happiness 'set point' which, depending on how high or low it is, can determine how positive or negative they feel. This book offers a practical approach to help readers increase their set point, and find a level of happiness above that which they would normally feel, and feel more satisfaction in life.
Based on scientific research and trials, this is a groundbreaking book that offers a practical plan to enable readers to achieve a more positive outlook at home, at work and in their personal…
My passion is using field experiments to explore economic questions. Since the early 1990s I have generated more than 200 papers published in academic journals using the world as my lab. That’s what we do as academics. The problem is that locked away in these journals is an enormous amount of wisdom and insights that can not only help the realm of academia, but also change the world as we know it. The brilliant authors of these books unlock the ideas and knowledge found in the academic papers that are full of jargon and math, aimed towards a narrow audience, and put them in language aimed towards the masses where real change can be implemented.
Parents are the foundation of our society. However, too many parents do not receive the support they need to meet the needs of their children.
Dr. Dana Suskind, my incredible wife, combines the latest science on the key role of parents in the development of children’s brains with stories of the experience of parents left shouldering this vital responsibility. Leaving parents unsupported is detrimental not only to children and families, but also society.
This book is essential for all members of society to read in order to understand why and, importantly, how we must support parents. Parent Nation provides a blueprint for a more sustainable future.
***INSTANT New York Times, Wall Street Journal, and USA Today Bestseller***
World-class pediatric surgeon, social scientist, and best-selling author of Thirty Million Words Dr. Dana Suskind returns with a revelatory new look at the neuroscience of early childhood development—and how it can guide us toward a future in which every child has the opportunity to fulfill their potential.
Her prescription for this more prosperous and equitable future, as clear as it is powerful, is more robust support for parents during the most critical years of their children’s development. In her poignant new book, Parent Nation, written with award-winning science writer…
This book follows the journey of a writer in search of wisdom as he narrates encounters with 12 distinguished American men over 80, including Paul Volcker, the former head of the Federal Reserve, and Denton Cooley, the world’s most famous heart surgeon.
In these and other intimate conversations, the book…
My passion is using field experiments to explore economic questions. Since the early 1990s I have generated more than 200 papers published in academic journals using the world as my lab. That’s what we do as academics. The problem is that locked away in these journals is an enormous amount of wisdom and insights that can not only help the realm of academia, but also change the world as we know it. The brilliant authors of these books unlock the ideas and knowledge found in the academic papers that are full of jargon and math, aimed towards a narrow audience, and put them in language aimed towards the masses where real change can be implemented.
Many people are now aware of the power of incentives. However, it is not hard to find examples of times when incentives and signals do not align.
Take an example addressed in this book: organizations highlight teamwork but use individual incentives. Incentives and signals can help you achieve your goals, but you must make sure that incentives are signally what you intend.
My co-author of The Why-Axis and many academic papers, Uri Gneezy, combines learnings from behavioral economics, game theory, psychology, and fieldwork to teach you to do just that. You will learn how to ensure that your incentives send the signal that you want.
An informative and entertaining account of how actions send signals that shape behaviors and how to design better incentives for better results in our life, our work, and our world
Incentives send powerful signals that aim to influence behavior. But often there is a conflict between what we say and what we do in response to these incentives. The result: mixed signals.
Consider the CEO who urges teamwork but designs incentives for individual success, who invites innovation but punishes failure, who emphasizes quality but pays for quantity. Employing real-world scenarios just like this to illustrate this everyday phenomenon, behavioral economist…
