90 Books Like How The Internet Really Works

In today’s media environment of 24-hour news, clickbait, and social media, there is tremendous competition to grab our attention. Our attention and our data have become commodities that can be monetized and sold to the highest bidder.

I love this book because Wu places this struggle for our attention in a broader historical context, tracing its roots to a 19th-century newspaper owner who discovered that advertising revenue could bring in more profits than the price he charged for newspapers. This business model has been applied to radio, television, and now the internet, but the goals remain the same.

Wu is a consummate storyteller and provides numerous examples of how we are being manipulated for profit. 

This is a fascinating and insightful book about the next stage in the evolution of the Web. Whereas Web 1 was Read-Only, and Web 2 was Read-Write, which allowed for user content creation, Web 3 has the potential to become Read-Write-Own.

The author argues that we are at the beginning of a new era where blockchain can be used to give individuals more ownership and control over their information and allow them to trade their assets peer-to-peer, bypassing traditional intermediaries.

I loved this book because it makes a complex topic very accessible. I also liked the author’s optimistic take on Web 3’s potential for facilitating economic and cultural progress. 

Full disclosure: Laura DeNardis is a good friend and former colleague of mine. But I was a fan before I was a friend, and thus far, The Internet In Everything is her crowning achievement, so I feel very comfortable listing it here as an absolute must-read.

When Laura told me she was going to write this book, my first thought was, “I wish I’d thought of that!” and my second thought, a nanosecond later, was, “Thank goodness I didn’t because she’ll do it a million times better.”

DeNardis is the reigning monarch of Internet Governance Studies, meaning she researches all the weird laws, policies, technologies, businesses, agencies, and practices that have built the internet and keep it ticking. You’d think the subject would be boring or impenetrable to us mere mortals, but her genius is in making it not only understandable but downright fascinating.

She understands the internet the way… show more.

Although published more than a decade ago, the main message of this book remains as fresh as ever. We must all fight for our rights and build a “netizen-centric internet.”

I loved this book because McKinnon’s arguments are crystal clear, persuasive, and relevant. “Democracy will not be delivered, renewed, or upgraded automatically…The future of freedom in the Internet age depends on whether people can be bothered to take responsibility for the future and act.”

She highlights the repressive methods used by authoritarian regimes to control information but also warns of the dangers posed by government overreach in democracies, as well as unaccountable corporate power.

I have read dozens of books on a variety of free speech topics–everything from political dissent to hate speech to pornography. But I have never found a single book on the entire history of free speech over the ages of Western civilization.

I love the way that this work portrayed the most significant free speech struggles from ancient Greece and Rome, through the Enlightenment, and beyond to today’s social media controversies. More often than not, histories are boring and pedantic, but this history kept me involved and interested right up to the last page.  

From a certain angle, metaverse platforms are the quirkiest example of the social media revolution, where grassroots creators express themselves online to gain fans, influence, and (on the very high end) a full-time income.

Deeply and thoughtfully reported by someone who started her own journalist career in social media, Taylor’s book is a must-read on the rise of the social media revolution, from the early 2000s era of blogging (when I got my own start) to the video sharing powerhouse of TikTok—and evolving to a broader ecosystem forecast to be half a trillion dollars in value by 2027.

If you want an introduction to DARPA and how it has managed to play such an outsize role in the creation of the technologies of the future, start with this book on its best-known and most influential project, ARPANET. ARPANET went online way back in 1969, when, for the very first time, two computers of disparate types connected over a dedicated phone line to exchange data.

This book tells the story of how the project came together and how it birthed the internet, offering a book-length case study of how DARPA creates wizardry on a relative shoestring. There are lots of great details here, such as the poor soul who kept getting harassed by one of the first dial-up modems calling the wrong number. 

I was impressed by the way author Auerbach distills what has changed in our relationship with the internet over the past 20 years: there has been a gradual but momentous shift from “search” on the web” to “recommendations” offered by the web. Initially, we searched for what we were interested in–but now, networks tell us what we are interested in!

Auerbach defines the meganet as that “new creature…born [to] manage the data boom and absorb, filter, and recommend it,” and I was sobered by his graphic warning of the dangers that emerge from “off-loading our decision-making” to the internet.

More and more of our interactions occur via social media. This does more than poison our minds; it poisons our relationships, including our most intimate one: life partner. 

There are established downsides to social media, including its addictive nature and oxymoronic means of fomenting alienation. It promotes comparison-driven inferiority complexes, and allows racists and bigots to hide behind pseudonyms. 

But for marriages, social media’s most worrisome issue is its promotion of phoniness. Cyber platforms prompt people to portray themselves in a faux-optimized light – happier, wealthier, and more moral than they really are. They also promote groupthink and reticence driven by fear of backlash. 

A marriage in recovery requires two honest, unabashed partners. Two people trying to heal must minimize the festering wounds inherent in social media.

This book analyzes the impact of new technology on society. Castells shows that the internet has become the backbone of modern economy and business, creating a global network society. Imagination is instigating and enabling tremendous changes in every aspect of life. But many of us do not fully grasp the potential of new technology. To make the most of this modern galaxy, we need to understand how it operates, its logic, its benefits, and constraints, and how to manage it effectively. Castells argues that modern communication enables control but it also enables freedom. It is the role of government and organisations to see that the internet is developed and used in ways that are consistent with a social order in which people are enabled to become responsible human beings. In this edifying and quite accessible book, Castells explains the galaxy of networks, how it began, how it shapes new and… show more.