100 Books Like Going Infinite

By now, you might have noticed a theme: if I don’t enjoy reading a book, I don’t trudge through it for the deep insights or how-to information. The storytelling needs to be as strong as the concepts are useful.

Just like The Copy Workshop Workbook, I read an earlier edition of this book when I was just starting out – and it formed the basis for some of my thinking around how to influence – i.e., persuade – consumers and the role psychology and behavioral economics play in crafting effective marketing and brand development programs.

I also recommend this book if you are a consumer, too (who isn’t), because it will help keep you from falling into many of the traps that Cialdini identified.

US economist Frank Knight is credited with distinguishing uncertainty from risk back in 1921. Yet the two are often conflated.

Kay (an eminent economist) and King (a former Governor of the Bank of England) argue powerfully that the distinction does matter. They range widely across macroeconomics, politics, and consumer choices to show why reducing the future to a set of numbers (probabilities) creates a false – and often disastrous – illusion of power over future outcomes.

They argue that instead we should aim to make decisions that stand a reasonable chance of being robust against unknowable, as well as forecastable, paths that the future might take. That’s very much the ethos of my own books: building in resilience is a key part of successful personal financial planning.

This book gave me a profound realization: humans aren’t rational decision-makers—we’re copiers. We survive by inheriting “packages of expertise” passed down through generations, but over time, those packages lose their rationale. When circumstances change, blindly following tradition can become a liability.

My work is about helping people use AI, data, and collaboration to think through the consequences of their actions. This book explains why that’s so difficult—reasoning isn’t what got us here. We memorize and repeat what worked before, even when the world shifts beneath us.

In an increasingly volatile world, that strategy is failing, and this book makes it clear why new approaches to decision-making are needed. If you’ve ever wondered why people resist logic and innovation, this book will change how you see human behavior.

I can’t say this about many books, but this one is life changing. Wonder about money? Where it comes from and why it makes the world go round?

The Creature from Jekyll Island is the landmark book about the Federal Reserve, banking, and finance. Originally published in 1994, this book is still routinely the number 1 best seller on Amazon for Economic Policy. The Creature from Jekyll Island not only opened my eyes to the reality of money in the modern world, it is also a thoroughly entertaining read.

This book helped me understand why advances in artificial intelligence are going to have a big impact on productivity and economic growth. I loved the analogies to old technologies like electrification of factories, and newer examples like how Team New Zealand used simulations to change racing tactics and boat design.

The book has an important, big idea at its heart. That idea is that AI helps organizations make better predications, and those better predictions allow organizations to be fundamentally redesigned to take advantage of this. This is where the AI productivity revolution comes from.

I was young when I first read The Firm and remember being intrigued by the glossy, glitzy world of high-paid lawyers. 

I was also scandalized by moral ambiguity, questionable ethics, and an imperfect ending. I fell in love with the gritty protagonist, Mitch, yet grieved some of the choices he made.

I usually know how books will end, but this one kept me guessing and left me shocked and surprised and wondering if ambition can be good or if it always leads to some kind of destruction, whether personally, professionally, or spiritually.

I read this classic, published in 1957 when I was in high school. It was perhaps the first critique of advertising, and I found it fascinating.

Packard identified eight “compelling needs” that advertisers promise products will fulfill. Years later, I recognized how some of these needs were used to sell addictive products.

Although he didn’t address the objectification of women, he opened my eyes to the manipulative power of advertisers and the subconscious meaning of ads.  

It has become fashionable to bash Elon Musk as an inhuman, dictatorial control freak. But what is at the source of who the co-founder of PayPal, SpaceX, and Tesla, and currently the world’s richest man, is? Why does (almost) anything he touches turn to gold?

It all became clear to me when I read the shocking revelations of how he grew up under a dictatorial father, a suspected con-man who created an alternate reality for Elon and his siblings; how he had to spend summers in the South African Veld and beat up other kids so they wouldn’t beat him up and send him to the hospital to stitch his face back together; how he treated his collaborators and competitors, his wives and ex-wives. What is Musk’s secret sauce? Read this book and find out. 

Much of personal finance relies on the premise that you will achieve your goals by investing in economic growth.

One narrative says we can play our part in tackling climate change by shifting our investments towards sustainable growth – for example, backing green technologies and carbon capture. However, Latouche questions whether economic growth is compatible at all with living within our planet’s resources.

He argues that we have to detach from the cycle of over-consuming and over-producing that is implicit in targeting economic growth and instead shift to a goal of maximising human wellbeing. His radical alternative is a world where we work less, share more, and respect nature.

It is arguably the only real solution to the climate crisis, but powerful vested interests stand in the way of its adoption.

As a finance guy, I had always heard of the BIS or Bank for International Settlements, but I had no idea what it did, how it worked, or its history.

Adam LeBor expertly explains in the Tower of Basel not only what and who the BIS is, but how they have manipulated and influenced the global economy for generations. Despite the bank's strong connections to the Third Reich during the 1930s, the BIS continues to dominate global finance today as the central bank for central banks.

Every two months, leaders from the most powerful central banks in the world including the Federal Reserve meet in Basil to chart a course for the world economy under a cloak of secrecy. Tower of Basel rips the veil from this clandestine organization and exposes dark forces few are aware of.