52 Books Like Radical Uncertainty

What other topic brings together human behavior, culture, business, the media, and more? And what other career allows you to use that understanding to produce compelling, entertaining, and persuasive communications across broadcast, streaming, social, outdoor, in-store, new product development, and other channels? That’s why I’m passionate about it. And that’s the passion I want to instill in my students, readers, and clients. So, who am I? I’m a professor and marketing consultant (copywritnig, creative direction, and marketing strategy) with large and small clients, and nearly 10 books on the topic. Read these books and I think you’ll become passionate about this topic too!

As a child, I often wondered why people behave as they do, think and believe in certain ways, and/or rationalize away their behavior, ranging from the criminal to the bizarre. I have researched and studied the mind for nearly fifty years now. I have written or co-authored more than twenty books on the subject.

My new book, Mind Training, co-authored with my wife and student of over thirty years, is the culmination of everything we’ve learned. In reality, it's a story that crosses over many disciplines, cites over 200 studies, offers multiple tools for empowerment in every chapter, and does so in the personable and friendly manner that my co-author is so very good at doing.

I have spent my career studying how we can make our world more nurturing for every person. We can build a society that ensures that every child has the skills, interests, values, and health habits they need to lead a productive life in caring relationships with others. I created Values to Action to make this a reality in communities around the world. We have more than 200 members across the country who are working together to reform our society so that it has less poverty, economic inequality, discrimination, and many more happy and thriving families. 

It was almost by accident that I became who I turned out to be as a professional, a developmental scientist interested in how early-life experiences shape who we become. Had someone asked me when I graduated from high school what were the chances of me becoming a scientist and teacher, I would have answered “zero, zero”! During my now 40+ year academic career I've come to appreciate how complex the many forces are that shape who we become. There's no nature without nurture and no nurture without nature. This emergent realization led me to learn about and study many aspects of developmental experience, like parenting and peer relations, and the role of genetics and evolution.

I am passionate about integrating individual, organizational, and community needs to create a better world for the benefit of us all. I am an author and founder of organizations in the career and workforce development fields. My four books (Affiliation in the Workplace, Building Workforce Strength, Business Behaving Well, and How to Build a Nontraditional Career Path) and much of my career explored bringing work to life for those close to us, for ourselves, for our organizations, and for our communities. My social activism has been expressed through community volunteer work and promoting a range of social causes. I hope you enjoy the books I have chosen for you!

Sarah Kaplan is Distinguished Professor and Director of the Institute for Gender and the Economy at the University of Toronto’s Rotman School of Management. She is the author of the bestseller Creative Destruction: Why Companies That Are Built to Last Underperform the Market—And How to Successfully Transform Them and The 360º Corporation: From Stakeholder Trade-offs to Transformation, both address the challenges of innovation and organizational change in society. She frequently speaks and appears in the media on topics related to achieving a more inclusive economy and corporate governance reform. Formerly a professor at the Wharton School and a consultant at McKinsey & Company, she earned her PhD at MIT’s Sloan School of Management.

The three co-authors of The Smart Mission: NASA’s Lessons for Managing Knowledge, People, and Projects have been at the center of organizational and leadership transformation. Dr. Ed Hoffman was NASA’s first Chief Knowledge Officer and the founding Director of the NASA Academy of Program, Project, and Engineering Leadership (APPEL). Matthew Kohut is the managing partner of KNP Communications. He has prepared executives, elected leaders, diplomats, scientists, and public figures for events ranging from television appearances to TED talks. Laurence Prusak was the founder and executive director of the IBM Institute for Knowledge Management and one of the founding partners for the Ernst and Young Center for Business Innovation.

The three co-authors of The Smart Mission: NASA’s Lessons for Managing Knowledge, People, and Projects have been at the center of organizational and leadership transformation. Dr. Ed Hoffman was NASA’s first Chief Knowledge Officer and the founding Director of the NASA Academy of Program, Project, and Engineering Leadership (APPEL). Matthew Kohut is the managing partner of KNP Communications. He has prepared executives, elected leaders, diplomats, scientists, and public figures for events ranging from television appearances to TED talks. Laurence Prusak was the founder and executive director of the IBM Institute for Knowledge Management and one of the founding partners for the Ernst and Young Center for Business Innovation.

I began a mission in 1991 to help individuals and families recover from the unfairness of the financial system. I believe that understanding personal finance and having good credit is essential to living a successful life in the United States; however, most people don’t understand (because they have never been taught) even the basics. I formed a non-profit serving three states that helped tens of thousands of families and individuals get back in control of their finances, wrote a weekly column on credit and debt for Bankrate.com for 20 years, and wrote or co-wrote ten books on credit, scoring, and debt management.

In 1968, I saw an ad that changed my life. It was typical—insulting to women, demeaning. Yet, at that moment, it somehow crystallized so many of my experiences—the sexist slights, the terrible jobs, the sexual harassment, the catcalls, the objectification. I thought, “This is atrocious … and it is not trivial.” I started collecting ads and lecturing on the topic.  I made my first film, “Killing Us Softly: Advertising’s Image of Women” in 1979 (and have remade it three times since). Eventually I wrote and made films about alcohol and tobacco advertising. In 2015, I was inducted into the National Women’s Hall of Fame.