Here are 52 books that Radical Uncertainty fans have personally recommended if you like
Radical Uncertainty.
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What other topic brings together human behavior, culture, business, the media, and more? And what other career allows you to use that understanding to produce compelling, entertaining, and persuasive communications across broadcast, streaming, social, outdoor, in-store, new product development, and other channels? That’s why I’m passionate about it. And that’s the passion I want to instill in my students, readers, and clients. So, who am I? I’m a professor and marketing consultant (copywritnig, creative direction, and marketing strategy) with large and small clients, and nearly 10 books on the topic. Read these books and I think you’ll become passionate about this topic too!
By now, you might have noticed a theme: if I don’t enjoy reading a book, I don’t trudge through it for the deep insights or how-to information. The storytelling needs to be as strong as the concepts are useful.
Just like The Copy Workshop Workbook, I read an earlier edition of this book when I was just starting out – and it formed the basis for some of my thinking around how to influence – i.e., persuade – consumers and the role psychology and behavioral economics play in crafting effective marketing and brand development programs.
I also recommend this book if you are a consumer, too (who isn’t), because it will help keep you from falling into many of the traps that Cialdini identified.
The foundational and wildly popular go-to resource for influence and persuasion-a renowned international bestseller, with over 5 million copies sold-now revised adding: new research, new insights, new examples, and online applications.
In the new edition of this highly acclaimed bestseller, Robert Cialdini-New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion-explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Using memorable stories and relatable examples, Cialdini makes this crucially important subject surprisingly easy. With Cialdini as a guide, you don't have…
It is April 1st, 2038. Day 60 of China's blockade of the rebel island of Taiwan.
The US government has agreed to provide Taiwan with a weapons system so advanced that it can disrupt the balance of power in the region. But what pilot would be crazy enough to run…
I’ve spent my entire life dealing with mental health issues, and overcoming them took me on a long journey of learning about the mind and how to make it work for us rather than against us. I’ve explored almost every modality out there and developed my own hypnosis modality as a result. Books like these were a key part of helping me figure out how to overcome my challenges and live life to the fullest, achieve my goals, and reach success.
It wasn’t until reading this book that I realized how important it was to focus on the fast, instinctive part of our mind. Getting that initial judgment and reaction right makes everything else easier. Too often, I found myself wanting to understand things logically and rationally, assuming that my instincts and emotions were simply wrong.
This book helped me understand how useful both systems were and how to leverage them to achieve my goals faster and more effectively.
The phenomenal international bestseller - 2 million copies sold - that will change the way you make decisions
'A lifetime's worth of wisdom' Steven D. Levitt, co-author of Freakonomics 'There have been many good books on human rationality and irrationality, but only one masterpiece. That masterpiece is Thinking, Fast and Slow' Financial Times
Why is there more chance we'll believe something if it's in a bold type face? Why are judges more likely to deny parole before lunch? Why do we assume a good-looking person will be more competent? The answer lies in the two ways we make choices: fast,…
I have spent my career studying how we can make our world more nurturing for every person. We can build a society that ensures that every child has the skills, interests, values, and health habits they need to lead a productive life in caring relationships with others. I created Values to Action to make this a reality in communities around the world. We have more than 200 members across the country who are working together to reform our society so that it has less poverty, economic inequality, discrimination, and many more happy and thriving families.
Robert Putnam and Shaylyn Romney Garrett provide an analysis of the past 125 years of American history that makes a significant contribution to the growing movement to reform American Society. They carefully analyze trends in American life in a way that delineates the tangle of problems we are currently experiencing while at the same time offering hope that we can overcome them. The essence of their analysis is that across a wide variety of societal indicators, the past century and a quarter has involved an upswing in prosocial or communitarian norms and practices, beginning in the progressive era of the early twentieth century. That was followed by a reversal toward less communitarian and more individualistic and self-centered norms and practices.
'The most important book in social science for many years' Paul Collier, TLS Books of the Year
The Upswing is Robert D. Putnam's brilliant analysis of economic, social, cultural and political trends from the Gilded Age to the present, showing how America went from an individualistic 'I' society to a more communitarian 'We' society and then back again, and how we can all learn from that experience.
In the late nineteenth century, America was highly individualistic, starkly unequal, fiercely polarised and deeply fragmented, just as it is today. However, as the twentieth century dawned, America became - slowly, unevenly, but…
A Duke with rigid opinions, a Lady whose beliefs conflict with his, a long disputed parcel of land, a conniving neighbour, a desperate collaboration, a failure of trust, a love found despite it all.
Alexander Cavendish, Duke of Ravensworth, returned from war to find that his father and brother had…
It was almost by accident that I became who I turned out to be as a professional, a developmental scientist interested in how early-life experiences shape who we become. Had someone asked me when I graduated from high school what were the chances of me becoming a scientist and teacher, I would have answered “zero, zero”! During my now 40+ year academic career I've come to appreciate how complex the many forces are that shape who we become. There's no nature without nurture and no nurture without nature. This emergent realization led me to learn about and study many aspects of developmental experience, like parenting and peer relations, and the role of genetics and evolution.
This one does not follow children from childhood to adulthood, but rather reveals how 100s of years ago events occurred that radically changed who people interacted with, married and spent their lives relating to.
It is a bold, strikingly original, and epic account of how the co-evolution of psychology and culture created the peculiar Western mind that profoundly shaped the modern world. While Nature matters, what this volume made clear to me is how “big Nurture”, meaning cultural practices, have changed over the past 1,000 years and the dramatic implications of such change for the world we live in today.
'A landmark in social thought. Henrich may go down as the most influential social scientist of the first half of the twenty-first century' MATTHEW SYED
Do you identify yourself by your profession or achievements, rather than your family network? Do you cultivate your unique attributes and goals? If so, perhaps you are WEIRD: raised in a society that is Western, Educated, Industrialized, Rich and Democratic.
Unlike most who have ever lived, WEIRD people are highly individualistic, nonconformist, analytical and control-oriented. How did WEIRD populations become so psychologically peculiar? What part did these differences play in our history, and what do…
I am passionate about integrating individual, organizational, and community needs to create a better world for the benefit of us all. I am an author and founder of organizations in the career and workforce development fields. My four books (Affiliation in the Workplace, Building Workforce Strength, Business Behaving Well, and How to Build a Nontraditional Career Path) and much of my career explored bringing work to life for those close to us, for ourselves, for our organizations, and for our communities. My social activism has been expressed through community volunteer work and promoting a range of social causes. I hope you enjoy the books I have chosen for you!
Sometimes, a book brings such a perceptive view that it elicits in me a response of gratitude and respect for the author. It surfaces ideas I long suspected were there but were just beyond grasp.
This is such a book. It shines a bright light on false meritocracy and what that means. I found this book profoundly moving and reaffirming about the important principles inherent in a just society.
A TLS, GUARDIAN AND NEW STATESMAN BOOK OF THE YEAR 2020
The new bestseller from the acclaimed author of Justice and one of the world's most popular philosophers
"Astute, insightful, and empathetic...A crucial book for this moment" Tara Westover, author of Educated
These are dangerous times for democracy. We live in an age of winners and losers, where the odds are stacked in favour of the already fortunate. Stalled social mobility and entrenched inequality give the lie to the promise that "you can make it if you try". And the consequence is a brew of anger and frustration that has…
Sarah Kaplan is Distinguished Professor and Director of the Institute for Gender and the Economy at the University of Toronto’s Rotman School of Management. She is the author of the bestseller Creative Destruction: Why Companies That Are Built to Last Underperform the Market—And How to Successfully Transform Them and The 360º Corporation: From Stakeholder Trade-offs to Transformation, both address the challenges of innovation and organizational change in society. She frequently speaks and appears in the media on topics related to achieving a more inclusive economy and corporate governance reform. Formerly a professor at the Wharton School and a consultant at McKinsey & Company, she earned her PhD at MIT’s Sloan School of Management.
If we want to reimagine capitalism as a system that does not destroy the planet and destabilize society, this must be enabled by corporations changing the way that they operate. Henderson’s Reimagining Capitalism gives us some principles for thinking about how to do this. A long-time innovation scholar, Henderson draws on her knowledge about how to succeed at organizational change to propose a more purpose-driven model of corporate action. Using numerous case studies of companies that have (partially) succeeded and those that have failed, she animates a number of principles for change. To start, such a model will require new metrics for social and environmental impact. This would involve more collaborative engagement amongst stakeholders to grow the economic pie and amongst companies to self-regulate in a more sustainable manner.
Particularly refreshing, at the end of the book, Henderson connects the macro conversation about economic and corporate change with a discussion…
A renowned Harvard professor debunks prevailing orthodoxy with a new intellectual foundation and a practical pathway forward for a system that has lost its moral and ethical foundation. Free market capitalism is one of humanity's greatest inventions and the greatest source of prosperity the world has ever seen. But this success has been costly. Capitalism is on the verge of destroying the planet and destabilizing society as wealth rushes to the top. The time for action is running short.
Rebecca Henderson's rigorous research in economics, psychology, and organizational behavior, as well as her many years of work with companies around…
The Duke's Christmas Redemption
by
Arietta Richmond,
A Duke who has rejected love, a Lady who dreams of a love match, an arranged marriage, a house full of secrets, a most unneighborly neighbor, a plot to destroy reputations, an unexpected love that redeems it all.
Lady Charlotte Wyndham, given in an arranged marriage to a man she…
By Edward J. Hoffman, Matthew Kohut, and Laurence PrusakAuthor
Why are we passionate about this?
The three co-authors of The Smart Mission: NASA’s Lessons for Managing Knowledge, People, and Projectshave been at the center of organizational and leadership transformation. Dr. Ed Hoffman was NASA’s first Chief Knowledge Officer and the founding Director of the NASA Academy of Program, Project, and Engineering Leadership (APPEL). Matthew Kohut is the managing partner of KNP Communications. He has prepared executives, elected leaders, diplomats, scientists, and public figures for events ranging from television appearances to TED talks. Laurence Prusak was the founder and executive director of the IBM Institute for Knowledge Management and one of the founding partners for the Ernst and Young Center for Business Innovation.
What will the future of work look like, and how can we prepare to navigate it successfully? This book is at the top of the list for understanding the profound shift that we are living through. The authors follow up their excellentCapitalism without Capital by continuing to describe a workplace based on intangibles. The economy today is driven by forces that place a premium on innovation, knowledge, ideas, and brand, and these intangibles are increasingly vital for growth and success. An outstanding book that provides a framework for the future of work.
From the acclaimed authors of Capitalism without Capital, radical ideas for restoring prosperity in today's intangible economy
The past two decades have witnessed sluggish economic growth, mounting inequality, dysfunctional competition, and a host of other ills that have left people wondering what has happened to the future they were promised. Restarting the Future reveals how these problems arise from a failure to develop the institutions demanded by an economy now reliant on intangible capital such as ideas, relationships, brands, and knowledge.
In this groundbreaking and provocative book, Jonathan Haskel and Stian Westlake argue that the great economic disappointment of the…
By Edward J. Hoffman, Matthew Kohut, and Laurence PrusakAuthor
Why are we passionate about this?
The three co-authors of The Smart Mission: NASA’s Lessons for Managing Knowledge, People, and Projectshave been at the center of organizational and leadership transformation. Dr. Ed Hoffman was NASA’s first Chief Knowledge Officer and the founding Director of the NASA Academy of Program, Project, and Engineering Leadership (APPEL). Matthew Kohut is the managing partner of KNP Communications. He has prepared executives, elected leaders, diplomats, scientists, and public figures for events ranging from television appearances to TED talks. Laurence Prusak was the founder and executive director of the IBM Institute for Knowledge Management and one of the founding partners for the Ernst and Young Center for Business Innovation.
The Journey Beyond Fearis an outstanding work that provides both an understanding and a framework for creating a workplace that is productive and positive. Hagel continues his lifelong research with an entrepreneurial perspective that offers strategic advice for teams and organizations. He lays out a framework that emphasizes the need for productivity and positive human emotions. He underscores that fear-based work is counterproductive, and he illustrates the importance of positive emotion by sharing applicable behaviors and outlining specific ways of creating value from narratives, passion, and platforms.
Conquer your fear, achieve your potential, and make a positive difference in the lives of everyone around you
Whether you're running a business, building a career, raising a family, or attending school, uncertainty has been the name of the game for years-and the feeling reached an all-time high when COVID-19 hit. Even the savviest, smartest, toughest people are understandably feeling enormous pressure and often feeling paralyzed by fear.
The Journey Beyond Fear provides everything you need to identify your fears, face your fears, move beyond your fears-and cultivate emotions that motivate you to pursue valuable business opportunities, realize your full…
I began a mission in 1991 to help individuals and families recover from the unfairness of the financial system. I believe that understanding personal finance and having good credit is essential to living a successful life in the United States; however, most people don’t understand (because they have never been taught) even the basics. I formed a non-profit serving three states that helped tens of thousands of families and individuals get back in control of their finances, wrote a weekly column on credit and debt for Bankrate.com for 20 years, and wrote or co-wrote ten books on credit, scoring, and debt management.
I met Peter at a conference years ago and will never forget the experience. His vision of the future was unique and compelling.
I found the book, his thinking completely out of the box, and his insight into major forces changing our world without peers. Peter ties money, politics, social change, and trends together, offering a peek into the challenges and direction of the future.
Provides insight into the changes that are affecting politics, business and society itself. Business managers need to be aware of these changes in order to benefit from the opportunities that the future has to offer.
This book follows the journey of a writer in search of wisdom as he narrates encounters with 12 distinguished American men over 80, including Paul Volcker, the former head of the Federal Reserve, and Denton Cooley, the world’s most famous heart surgeon.
In these and other intimate conversations, the book…
In 1968, I saw an ad that changed my life. It was typical—insulting to women, demeaning. Yet, at that moment, it somehow crystallized so many of my experiences—the sexist slights, the terrible jobs, the sexual harassment, the catcalls, the objectification. I thought, “This is atrocious … and it is not trivial.” I started collecting ads and lecturing on the topic. I made my first film, “Killing Us Softly: Advertising’s Image of Women” in 1979 (and have remade it three times since). Eventually I wrote and made films about alcohol and tobacco advertising. In 2015, I was inducted into the National Women’s Hall of Fame.
I read this classic, published in 1957 when I was in high school. It was perhaps the first critique of advertising, and I found it fascinating.
Packard identified eight “compelling needs” that advertisers promise products will fulfill. Years later, I recognized how some of these needs were used to sell addictive products.
Although he didn’t address the objectification of women, he opened my eyes to the manipulative power of advertisers and the subconscious meaning of ads.
"One of the best books around for demystifying the deliberately mysterious arts of advertising."--Salon
"Fascinating, entertaining and thought-stimulating."--The New York Times Book Review
"A brisk, authoritative and frightening report on how manufacturers, fundraisers and politicians are attempting to turn the American mind into a kind of catatonic dough that will buy, give or vote at their command--The New Yorker
Originally published in 1957 and now back in print to celebrate its fiftieth anniversary, The Hidden Persuaders is Vance Packard’s pioneering and prescient work revealing how advertisers use psychological methods to tap into our unconscious desires in order to "persuade" us…
