Here are 100 books that Farewell to Growth fans have personally recommended if you like
Farewell to Growth.
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What other topic brings together human behavior, culture, business, the media, and more? And what other career allows you to use that understanding to produce compelling, entertaining, and persuasive communications across broadcast, streaming, social, outdoor, in-store, new product development, and other channels? That’s why I’m passionate about it. And that’s the passion I want to instill in my students, readers, and clients. So, who am I? I’m a professor and marketing consultant (copywritnig, creative direction, and marketing strategy) with large and small clients, and nearly 10 books on the topic. Read these books and I think you’ll become passionate about this topic too!
By now, you might have noticed a theme: if I don’t enjoy reading a book, I don’t trudge through it for the deep insights or how-to information. The storytelling needs to be as strong as the concepts are useful.
Just like The Copy Workshop Workbook, I read an earlier edition of this book when I was just starting out – and it formed the basis for some of my thinking around how to influence – i.e., persuade – consumers and the role psychology and behavioral economics play in crafting effective marketing and brand development programs.
I also recommend this book if you are a consumer, too (who isn’t), because it will help keep you from falling into many of the traps that Cialdini identified.
The foundational and wildly popular go-to resource for influence and persuasion-a renowned international bestseller, with over 5 million copies sold-now revised adding: new research, new insights, new examples, and online applications.
In the new edition of this highly acclaimed bestseller, Robert Cialdini-New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion-explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Using memorable stories and relatable examples, Cialdini makes this crucially important subject surprisingly easy. With Cialdini as a guide, you don't have…
It is April 1st, 2038. Day 60 of China's blockade of the rebel island of Taiwan.
The US government has agreed to provide Taiwan with a weapons system so advanced that it can disrupt the balance of power in the region. But what pilot would be crazy enough to run…
I’m an economist who started out in stockbroking. But that felt like an exploitative industry and, looking for a more positive role, I moved to the consumer organisation Which? There, I cut my teeth helping people make the most of their money and then started my own freelance business. Along the way, I’ve worked with many clients (including financial regulators and the Open University where I now also teach), taken some of the exams financial advisers do and written 30 or so books on personal finance. The constant in my work is trying to empower individuals in the face of markets and systems that are often skewed against them.
US economist Frank Knight is credited with distinguishing uncertainty from risk back in 1921. Yet the two are often conflated.
Kay (an eminent economist) and King (a former Governor of the Bank of England) argue powerfully that the distinction does matter. They range widely across macroeconomics, politics, and consumer choices to show why reducing the future to a set of numbers (probabilities) creates a false – and often disastrous – illusion of power over future outcomes.
They argue that instead we should aim to make decisions that stand a reasonable chance of being robust against unknowable, as well as forecastable, paths that the future might take. That’s very much the ethos of my own books: building in resilience is a key part of successful personal financial planning.
Some uncertainties are resolvable. The insurance industry's actuarial tables and the gambler's roulette wheel both yield to the tools of probability theory. Most situations in life, however, involve a deeper kind of uncertainty, a radical uncertainty for which historical data provide no useful guidance to future outcomes. Radical uncertainty concerns events whose determinants are insufficiently understood for probabilities to be known or forecasting possible. Before President Barack Obama made the fateful decision to send in the Navy Seals, his advisers offered him wildly divergent estimates of the odds that Osama bin Laden would be in the Abbottabad compound. In 2000,…
In 1968, I saw an ad that changed my life. It was typical—insulting to women, demeaning. Yet, at that moment, it somehow crystallized so many of my experiences—the sexist slights, the terrible jobs, the sexual harassment, the catcalls, the objectification. I thought, “This is atrocious … and it is not trivial.” I started collecting ads and lecturing on the topic. I made my first film, “Killing Us Softly: Advertising’s Image of Women” in 1979 (and have remade it three times since). Eventually I wrote and made films about alcohol and tobacco advertising. In 2015, I was inducted into the National Women’s Hall of Fame.
I read this classic, published in 1957 when I was in high school. It was perhaps the first critique of advertising, and I found it fascinating.
Packard identified eight “compelling needs” that advertisers promise products will fulfill. Years later, I recognized how some of these needs were used to sell addictive products.
Although he didn’t address the objectification of women, he opened my eyes to the manipulative power of advertisers and the subconscious meaning of ads.
"One of the best books around for demystifying the deliberately mysterious arts of advertising."--Salon
"Fascinating, entertaining and thought-stimulating."--The New York Times Book Review
"A brisk, authoritative and frightening report on how manufacturers, fundraisers and politicians are attempting to turn the American mind into a kind of catatonic dough that will buy, give or vote at their command--The New Yorker
Originally published in 1957 and now back in print to celebrate its fiftieth anniversary, The Hidden Persuaders is Vance Packard’s pioneering and prescient work revealing how advertisers use psychological methods to tap into our unconscious desires in order to "persuade" us…
A Duke with rigid opinions, a Lady whose beliefs conflict with his, a long disputed parcel of land, a conniving neighbour, a desperate collaboration, a failure of trust, a love found despite it all.
Alexander Cavendish, Duke of Ravensworth, returned from war to find that his father and brother had…
I’m passionate about decision intelligence because our world is more complex than ever, and democracy depends on people understanding that complexity. Direct cause-and-effect thinking—adequate for our ancestors—falls short today. That’s why I invented decision intelligence: to help people navigate multi-step consequences in a way that’s clear and actionable. It’s like systems thinking but distilled into what matters for a specific decision—what I call “compact world models.” There’s nothing more thrilling than creating a new discipline with the potential to change how humanity thinks and acts in positive ways. I believe DI is key to a better future, and I’m excited to share it with the world.
Michael Lewis is a master at exposing the mechanisms behind financial and technological disasters, and this book is no exception. His deep access to Sam Bankman-Fried makes this a rare inside look at how Silicon Valley hubris can spiral into catastrophe. If we want to build a better future, we have to understand how influential failures happen—and how movements with promise can go off the rails.
I was especially interested in this story because of SBF’s ties to Effective Altruism, a movement with real potential that will now always carry his shadow. As I build my own initiatives—like OpenDI in decision intelligence—this book reinforced the importance of staying vigilant against the forces that can derail even the most well-intentioned ideas.
When Michael Lewis first met him, Sam Bankman-Fried was the world's youngest billionaire and crypto's Gatsby. CEOs, celebrities, and leaders of small countries all vied for his time and cash after he catapulted, practically overnight, onto the Forbes billionaire list. Who was this rumpled guy in cargo shorts and limp white socks, whose eyes twitched across Zoom meetings as he played video games on the side?
In Going Infinite Lewis sets out to answer this question, taking readers into the mind of Bankman-Fried, whose rise and fall offers an education in high-frequency trading, cryptocurrencies, philanthropy, bankruptcy, and the justice system.…
My passion is to prepare clients' investments for the impending debt crisis. That is why I started Pento Portfolio Strategies and created the Inflation/Deflation and Economic Cycle Model. The US faces an entirely new paradigm – due to onerous debt, central banks are forced to either massively monetize the nation's debt or allow a cathartic deflationary depression to reset the economy. Our government is now compelled to seek a condition of perpetual inflation to maintain the illusion of prosperity and solvency. Our central bank is now walking the economy on a tightrope between inflation and deflation. This will require a vastly different and active investment strategy to fit the new dynamic.
An apropos warning about the inevitable collapse of all empires that live beyond their means.
Wrought with historical references to past collapsed empires including the Roman and British, understand how the US is going down the same destructive path as the previous empires.
This book also explains how the high standard of living in the US and other Western economies is sponsored by the poorer, harder-working Asian countries that make something of value.
Issuing massive amounts of debt and printing money to pay for it isn’t a sustainable way to run an economy.
An updated look at the United States' precarious position given the recent financial turmoil In The New Empire of Debt , financial writers Bill Bonner and Addison Wiggin return to reveal how the financial crisis that has plagued the United States will soon bring an end to this once great empire. Throughout the book, the authors offer an updated look at the United States' precarious position given the recent financial turmoil, and discuss how government control of the economy and financial system-combined with unfettered deficit spending and gluttonous consumption-has ravaged the business environment, devastated consumer confidence, and pushed the global…
In the early 2000s, I noticed that lots of good American jobs were being lost to China. I was taught in college economics that trade was always win-win and that the government should stay out of the economy. I started reading the literature and found a number of flaws with these free trade and extreme free-market doctrines. The flaws were there in plain sight, but US trade economists, with vanishingly few exceptions, were ignoring them. Not only were the costs to our economy and our workers enormous, but the frustration of American workers with 30 years of failed promises by both parties has made our politics angrier and more divisive.
When I was an investment banker in the 80s and early 90s, the prevailing mantra was that what was good for Wall Street was good for the country. Nevertheless, I wondered whether slicing and dicing mortgages into different classes of derivatives and selling them to other financial institutions actually added value to the real economy.
This book made it clear to me that it does not and shows how the overgrowth of the financial sector—rising from four to five percent of GDP in the 1970s to over eight percent in the 2000s—caused the Great Recession of 2008. This explosion of debt was used almost exclusively to buy existing assets, thus crowding out lending for plant, equipment, and research.
The Recession is over, but financialization, a powerful and independent factor undermining US industrial policy, continues unchecked.
"A well-told exploration of why our current economy is leaving too many behind." —The New York Times
In looking at the forces that shaped the 2016 presidential election, one thing is clear: much of the population believes that our economic system is rigged to enrich the privileged elites at the expense of hard-working Americans. This is a belief held equally on both sides of political spectrum, and it seems only to be gaining momentum.
A key reason, says Financial Times columnist Rana Foroohar, is the fact that Wall Street is no longer…
The Duke's Christmas Redemption
by
Arietta Richmond,
A Duke who has rejected love, a Lady who dreams of a love match, an arranged marriage, a house full of secrets, a most unneighborly neighbor, a plot to destroy reputations, an unexpected love that redeems it all.
Lady Charlotte Wyndham, given in an arranged marriage to a man she…
My entire career has been spent in finance. From life insurance to central banks, from stock exchanges to post-trade clearing and settlement, this is all I’ve ever done. My college degrees include BSBA in Business/Marketing, MBA in Management, and PhD in Economics. In addition to knowing what a lot of people know about finance, I also worked inside the “black box” of the Federal Reserve System and depository trust and clearing corporations (in 4 cities, on 2 continents). Therefore, I know more about the plumbing of stock market infrastructure than most people who have careers (and education) as long as mine.
Co-author Ken Rogoff taught my PhD course in Global Economics while he was a visiting professor at NYU (from Princeton). We used Foundations of International Macroeconomics as our textbook; Ken was writing the book with Maurice Obstfeld. When I turned in a handful of pages to him with editorial corrections, he hired me to edit the rest of the book and a research paper for him! It caused quite a stir among my peers when Ken thanked me by name when the article was published (JEL, June 1996). This book traces eight hundred years of financial crises to demonstrate that they are, in fact, predictable. Economists and policymakers are taken by surprise only because they do not learn the lessons from one crisis to the next.
Throughout history, rich and poor countries alike have been lending, borrowing, crashing--and recovering--their way through an extraordinary range of financial crises. Each time, the experts have chimed, "this time is different"--claiming that the old rules of valuation no longer apply and that the new situation bears little similarity to past disasters. With this breakthrough study, leading economists Carmen Reinhart and Kenneth Rogoff definitively prove them wrong. Covering sixty-six countries across five continents, This Time Is Different presents a comprehensive look at the varieties of financial crises, and guides us through eight astonishing centuries of government defaults, banking panics, and inflationary…
I’m a professor of modern U.S. History and have written books explaining the political and cultural power of corporations, lobbyists, and business people in American life. To me, thesignal event of recent history was when the rapid economic growth that followed WWII ended in the 1970s. From globalization and deindustrialization to the rise of authoritarianism under the guise of populism, from systemic racism and the rise of the carceral state to the proliferation of bad jobs and the gig economy—the effects of that historic change shape every aspect of modern life. But this topic can sometimes seem a little dry, so I’m always looking for books that help make sense of it.
Levinson is a rare thing among economists: he is willing to admit what we don’t understand.
This book argues that global productivity declined in the 1970s compared to the 30 years after World War II, and no one knows why. It seems that, under capitalism, economic growth is normally just very slow, and the fast postwar growth was the aberration. But what really matters is how political leaders responded, making a series of bad decisions to try to appease people’s over-inflated expectations of growth. And this happened all over the world, from the U.S. to Germany to Japan to Latin America. This is the book that let me understand every aspect of modern life in the last 50 years—from stagnant wages to the roller-coaster casino economy to political dysfunction to gig companies.
A Washington Post and Strategy+Business Book of the Year.
Stagnant wages. Feeble growth figures. An angry, disillusioned public. The early 1970s witnessed the arrival of the problems that define the twenty-first century.
In An Extraordinary Time, Marc Levinson investigates how the oil crisis of the 1970s marked a radical turning point in global economics: and paved the way for the political and financial troubles of the present. Tracing the remarkable transformation of the global economy in the years after World War II, Levinson explores how decades of spectacular economic growth ended almost overnight - giving way to an era of…
During my childhood I heard many stories of economic collapse, depression, and subsequent war. This created an early awareness of the power of financial forces to shape the welfare, security, and life chances of millions. Since then, I have worked to better understand how such things happen and what could be done about them. I have focused on the nature of power and studied the contingent and contested political processes that shape financial orders. This contestation opens up the possibility of change and makes me hope that future financial orders will, eventually, be based on a wiser, more encompassing understanding of welfare, security, and perhaps even justice, than has been the case so far.
This book is a welcome antidote to the defeatism that results from a crisis-prone view of the world which is so easy to fall into today.
Grable argues that we should recognize that the rigid models that define a narrow “correct” path to progress are inadequate. Instead, she puts forward the value of what she calls “unscripted” innovations and reminds the reader of the value of “muddling through” and incremental change.
Grable shines a well-deserved light on earlier work by Hirschman and Lindblom. She combines an appreciation of the importance of ideas and the necessity of a high tolerance for complexity and incoherence. This book makes the case for the importance of remaining calm and carrying on, while still keeping an eye out for opportunity.
An account of the significant though gradual, uneven, disconnected, ad hoc, and pragmatic innovations in global financial governance and developmental finance induced by the global financial crisis.
In When Things Don't Fall Apart, Ilene Grabel challenges the dominant view that the global financial crisis had little effect on global financial governance and developmental finance. Most observers discount all but grand, systemic ruptures in institutions and policy. Grabel argues instead that the global crisis induced inconsistent and ad hoc discontinuities in global financial governance and developmental finance that are now having profound effects on emerging market and developing economies. Grabel's chief…
This book follows the journey of a writer in search of wisdom as he narrates encounters with 12 distinguished American men over 80, including Paul Volcker, the former head of the Federal Reserve, and Denton Cooley, the world’s most famous heart surgeon.
In these and other intimate conversations, the book…
As a physicist by education and therefore fundamentally interested in how things work, my early career was spent in secure communications before moving into finance, specifically payments. I helped to found one of the leading consultancies in the field and worked globally for organizations ranging from Visa and AMEX to various governments and multiple Central Banks. I wrote, it turned out, one of the key books in the field, Identity Is The New Money (2014), and subsequently, Before Babylon, Beyond Bitcoin (2017), about the history and future of money. The Currency Cold War (2020) was a prescient implication of digital currencies, particularly CBDC.
I see David Greaeber’s book as a landmark in the field. He completely changed my understanding of and views on money’s role in society and its evolution. I had the good fortune to meet David a few times (in fact, I made a podcast with him) and feel like I learned from every conversation.
Until I read David’s book, I had assumed that the Barter theory of money and the double coincidence of wants was the natural and unchallenged explanation for how money came to be and what roles it performed. David’s and subsequent authors' work has shown that this view is simplistic and outdated.
The groundbreaking international best-seller that turns everything you think about money, debt, and society on its head—from the “brilliant, deeply original political thinker” David Graeber (Rebecca Solnit, author of Men Explain Things to Me)
Before there was money, there was debt. For more than 5,000 years, since the beginnings of the first agrarian empires, humans have used elaborate credit systems to buy and sell goods—that is, long before the invention of coins or cash. It is in this era that we also first encounter a society divided into debtors and creditors—which lives on in full force to this day.
