Here are 100 books that American Icon fans have personally recommended if you like American Icon. Shepherd is a community of 12,000+ authors and super readers sharing their favorite books with the world.

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Book cover of The Future of Automotive Retail

Brian Blum Author Of Totaled: The Billion-Dollar Crash of the Startup that Took on Big Auto, Big Oil and the World

From my list on future entrepreneurs of business and tech.

Why am I passionate about this?

I am a business and technology journalist with a particular interest in mobility startups. I penned my book after purchasing an EV from startup Better Place, only to discover the company was nearly bankrupt. How did I miss that? I’m supposed to be able to do due diligence! I started writing about cars as a reporter for the Advanced Interactive Media Group. I’m a regular contributor to The Jerusalem Post and Israel21c and have also ghostwritten four business books. Before I wrote about tech, I was starting companies: My own Internet publishing startup, Neta4, raised $3.2 million in 1998. I received my B.A. in Creative Writing from Oberlin College.

Brian's book list on future entrepreneurs of business and tech

Brian Blum Why Brian loves this book

If this book doesn’t sound like it’s for you, it’s time to reconsider. This well-researched analysis is all about how we’ll buy and sell cars in the future—something that nearly all of us will experience at multiple points “down the road,” so to speak. I’m not a car dealer, but I thoroughly enjoyed learning what drives the industry.

Steve Greenfield knows his stuff: His venture capital firm, Automotive Ventures, invests exclusively in mobility startups.

By Steve Greenfield ,

Why should I read it?

1 author picked The Future of Automotive Retail as one of their favorite books, and they share why you should read it.

What is this book about?

The future of mobility is evolving at an accelerating pace. This is most evident in the automotive retail channel, as both car dealers and automakers are experiencing an enhanced level of change.

The Future of Automotive Retail provides a framework for how these changes are impacting both automaker and automotive dealer.

The book provides a handy framework to categorize these changes across vehicle production, evolving consumer expectations, vehicle ownership, vehicle power sources, autonomy, connectivity and servicing of vehicles.

The book wraps by providing a perspective on the future of the automotive dealership, as well as some practical advice on how…


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Book cover of The High House

The High House by James Stoddard,

The Victorian mansion, Evenmere, is the mechanism that runs the universe.

The lamps must be lit, or the stars die. The clocks must be wound, or Time ceases. The Balance between Order and Chaos must be preserved, or Existence crumbles.

Appointed the Steward of Evenmere, Carter Anderson must learn the…

Book cover of My Years with General Motors

Eric G. Flamholtz Author Of Growing Pains: Building Sustainably Successful Organizations

From my list on the stages and challenges of organizational growth.

Why am I passionate about this?

I'm Professor Emeritus at UCLA and have also been on the faculty of Columbia University and The University of Michigan, where I received my PhD degree. I founded Management Systems Consulting, which works with entrepreneurial firms in the US and globally to scale up, in 1978. I've served on the board of a firm (99 Cents Only Stores) that scaled up and was a NYSE listed firm. I've advised CEOs who have created global champion firms and been recognized as leaders in their space. I've authored or co-authored several books including Creating Family Business Champions; Corporate Culture: The Ultimate Strategic Advantage; Changing the Game; and Leading Strategic Change.

Eric's book list on the stages and challenges of organizational growth

Eric G. Flamholtz Why Eric loves this book

This book presents the historical story of another great company that rose to dominate its industry from the perspective of the man who led the company and was the architect of the strategic battle to create it. Alfred P. Sloan was an MIT-trained engineer when he was selected to lead General Motors, which was at the time “an also ran” to the once mighty Ford Motor Company led by the legendary visionary of the industry, Henry Ford. Yet Sloan, who even today is less well known than Henry Ford, crafted a strategy and organization that ultimately surpassed Ford not only in market share, but also in all aspects of operations so that General Motors and not Ford became the dominant colossus of the Automotive industry for more than a half-century. 

The book gives readers an opportunity to see the nature and evolution of Sloan’s plans and actions that slowly and…

By Alfred P Sloan Jr. ,

Why should I read it?

1 author picked My Years with General Motors as one of their favorite books, and they share why you should read it.

What is this book about?

This edition has no photos nor charts. A free GM_Charts_Supplement.pdf can be download from enetpress.com

“Deliberately to stop growing is to suffocate. . . . I put no ceiling on progress.”
~Alfred P Sloan, Jr.

Alfred P Sloan, Jr. began his career with General Motors little realizing that the automobile presented one of the greatest industrial opportunities of modern times. It was because of his genius and leadership that General Motors Corporation grew to be one of the largest corporations on Earth. My Years with General Motors tells Alfred P. Sloan, Jr.’s remarkable story.

When Alfred P. Sloan, Jr. joined…


Book cover of The Socialist Car: Automobility in the Eastern Bloc

Sean Eedy Author Of Four-Color Communism: Comic Books and Contested Power in the German Democratic Republic

From my list on everyday life and politics in the Soviet Bloc.

Why am I passionate about this?

I’m a professor of modern European history. But before that, my first loves were Star Wars, heavy metal, and comic books. When I started my degree, it only made sense to combine my love of popular culture with my academic interest in the Soviet Bloc states. Cultural history and the history of everyday life, examining the world through cars, comics, film, food, music, or whatever, provide us with a lens through which to see how people understood themselves and came to terms with the society around them, and for my work, to understand how those living under dictatorship resisted and carved out their own niche within a police state.

Sean's book list on everyday life and politics in the Soviet Bloc

Sean Eedy Why Sean loves this book

I love books that explore the Soviet Bloc through its development of consumer culture. Much as they were in the West, in the East, cars were symbolic of progress and modernity. Unlike the West, production and distribution problems created a car culture focused on access. 

Still, the regimes struggled to control the excesses of consumer impulse more than they did the abuses of authority. This volume is fascinating as it asserts that the Soviet Bloc states were consumer-driven societies, given the same desires and demands as the West, despite their communist ideology.

Cars were political, and acquiring one may demand demonstrations of loyalty to the system. On the other hand, owning a car allowed for a perceived freedom from the regime, socialism, and social norms.

By Lewis H. Siegelbaum (editor) ,

Why should I read it?

1 author picked The Socialist Car as one of their favorite books, and they share why you should read it.

What is this book about?

Across the Soviet Bloc, from the 1960s until the collapse of communism, the automobile exemplified the tension between the ideological imperatives of political authorities and the aspirations of ordinary citizens. For the latter, the automobile was the ticket to personal freedom and a piece of the imagined consumer paradise of the West. For the authorities, the personal car was a private, mobile space that challenged the most basic assumptions of the collectivity. The "socialist car"-and the car culture that built up around it-was the result of an always unstable compromise between official ideology, available resources, and the desires of an…


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Book cover of The Guardian of the Palace

The Guardian of the Palace by Steven J. Morris,

The Guardian of the Palace is the first novel in a modern fantasy series set in a New York City where magic is real—but hidden, suppressed, and dangerous when exposed.

When an ancient magic begins to leak into the world, a small group of unlikely allies is forced to act…

Book cover of Autoworkers Under the Gun: A Shop-Floor View of the End of the American Dream

Danny Katch Author Of Socialism....Seriously: A Brief Guide to Human Liberation

From my list on winning socialism in our lifetime.

Why am I passionate about this?

I’ve been a socialist for my entire adult life and a wise-ass for even longer. As a writer I’ve found a way to combine these two passions, using humor to introduce complex economic and political ideas to a new audience, as well as poke fun at politicians, CEOs, and even myself and my fellow activists. Not all of the books on this list use humor the way I do, but they have all helped me keep my sunny disposition by giving me inspiration that the socialist cause is more dynamic and multifaceted than ever. 

Danny's book list on winning socialism in our lifetime

Danny Katch Why Danny loves this book

Greg Shotwell was a longtime worker at General Motors and activist in the United Auto Workers who was notorious among executives in both the company and union for his rank-and-file newsletter, Live Bait and Ammo. This book is a collection of articles from that newsletter, and it’s a bitingly funny and ultimately heartbreaking account of autoworkers’ losing fight to maintain the rights and living standards that had made the union famous. 

Unlike the other books on my list, this book is the story of a defeat, but it is also a portrait of the generation of working-class fighters who kept alive the radical shop-floor traditions that are an essential component of any socialist vision. This is the book that made me want to become a writer. 

By Gregg Shotwell ,

Why should I read it?

1 author picked Autoworkers Under the Gun as one of their favorite books, and they share why you should read it.

What is this book about?

In an industry under attack, a veteran autoworker offers his take on the collapse of the American dream.


Book cover of Borrowing Brilliance: The Six Steps to Business Innovation by Building on the Ideas of Others

John Beeson Author Of The Unwritten Rules: The Six Skills You Need to Get Promoted to the Executive Level

From my list on advancing and succeeding at the executive level.

Why am I passionate about this?

I’ve spent many years as a management consultant to a range of big, global corporations, smaller companies, and not-for-profits. I also headed up succession planning and management development at two major companies. I decided to go into this field based on a strong conviction, a conviction that continues today: that leadership counts. Strong leaders benefit people in their organizations and, ultimately, society itself. Having worked with many senior leaders and led organizations myself, I know the range of pressures executives face and how easy it is to fail. Companies need a supply of capable, well-equipped senior leaders, and those who aspire to top-level positions need guideposts about achieving their career aspirations. 

John's book list on advancing and succeeding at the executive level

John Beeson Why John loves this book

One of the success factors I highlight in my book is leading innovation and change.

Simply maintaining or marginally improving the status quo isn’t enough in most organizations. Many aspiring executives find the requirement to lead innovation intimidating, since by definition it means finding solutions that are different from what they are most familiar with.

Murray illustrates that the vast majority of innovations are not “bolts out of the blue.” Rather, they are often the result of taking a new idea out of one context (for example, a different field or industry) and then building on it.

The implication for me is that the successful executive needs to adopt an external perspective, i.e., looking outside his or her own organization, and find ways to identify new ideas—even if the practical application is not immediately apparent. 

By David Kord Murray ,

Why should I read it?

1 author picked Borrowing Brilliance as one of their favorite books, and they share why you should read it.

What is this book about?

Most of us think that outstanding success derives only from groundbreaking innovation. But we're wrong. In fact, many of the most successful business ideas of our time have come about when someone has borrowed and adapted an idea from somewhere else.

In Borrowing Brilliance, David Kord Murray explains exactly how you can do the same. He demonstrates conclusively that new business ideas are simply combinations of existing ideas, and then sets out to show how you can solve current problems and create new opportunities by learning where to look for ideas and answers. In the process, he takes you through…


Book cover of My Life in Leadership: The Journey and Lessons Learned Along the Way

Sarah McArthur Author Of The AMA Handbook of Leadership

From my list on working together towards a bright future.

Why am I passionate about this?

I’m a lifelong student of philosophy, leadership, and principled living. Having worked with great leaders of today and being an editor-in-chief of a leadership journal (Leader to Leader), I experience how their leadership continues the principles set forth in days long past, and I publish works by authors who are keeping these principles alive in their writing. I am grateful for the opportunity to recommend books that might help others as we grapple with how to be in the world today to create value for all.

Sarah's book list on working together towards a bright future

Sarah McArthur Why Sarah loves this book

There are many of us who believe Frances Hesselbein was one of the greatest leaders of our time, including myself, Peter F. Drucker, Alan Mulally, Marshall Goldsmith, and millions more.

A leader whose focus was on humility, love, and service, Frances spent her entire 107 years serving humanity in the area of leadership. She showed us by example that who we are will have everything to do with our performance and results. For instance, if we have respect for all people, our goals will include everyone in the results.

This book is essential for anyone learning about this great leader because it is in her words, what she believed to be important to who we are and how we lead.

By Frances Hesselbein ,

Why should I read it?

2 authors picked My Life in Leadership as one of their favorite books, and they share why you should read it.

What is this book about?

In a clear and compelling voice, Frances Hesselbein delivers key leadership lessons. Tracing her own development as a leader, she narrates the critical moments that shaped her personally and professionally: from her childhood in Pennsylvania, to moving up from Girl Scout troop leader to Girl Scout CEO, to founding and leading the Leader to Leader Institute, to her friendships and experiences with some of the greatest leaders and thinkers of our time. Each chapter includes an inspirational story, a key lesson and how to apply it to daily life.


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Book cover of Oaky With a Hint of Murder

Oaky With a Hint of Murder by Dawn Brotherton,

Aury and Scott travel to the Finger Lakes in New York’s wine country to get to the bottom of the mysterious happenings at the Songscape Winery. Disturbed furniture and curious noises are one thing, but when a customer winds up dead, it’s time to dig into the details and see…

Book cover of Journey of an American

John Maxwell Hamilton Author Of Journalism's Roving Eye: A History of American Foreign Reporting

From my list on by foreign correspondents.

Why am I passionate about this?

A large part of my career has been devoted to foreign affairs. Edgar Snow, Negley Farson, and others whom I read as a young man kindled my interest. I have reported from overseas and at one point developed a specialty in reporting connections between American communities and events overseas. I have published a number of foreign correspondents’ memoirs that were buried in achieves or have been out-of-print and ignored. Most recently I wrote a history of foreign reporting. So, one can say that I have made a career of enjoying books like these. 

John's book list on by foreign correspondents

John Maxwell Hamilton Why John loves this book

When the Great Depression hit and jobs were scarce, there was no point in hanging around at home. 

“Prices in Europe were down to rock bottom,” wrote Albion Ross of his first overseas trip in 1930. “In addition, Mussolini’s government, for some inscrutable Fascist reason, was offering students a fantastic third-class railway ticket that took you from the Channel ports round and about through France and Italy for next to nothing.”

He found a spot in Berlin with the New York Evening Post and later The New York Times. Apart from a stint in the military during the war, he remained an overseas reporter for years.

His memoir is extraordinary because it is short on derring-do and long on sensitivity about what he witnessed. It is perhaps for this reason that neither Ross nor his book are much remembered. I would not have known about it if he had…

By Albion Ross ,

Why should I read it?

1 author picked Journey of an American as one of their favorite books, and they share why you should read it.

What is this book about?

A highly personal account by a New York Times foreign correspondent on restlessness of modern mankind


Book cover of A Tiny Piece of Blue

Barbara Southard Author Of Unruly Human Hearts

From my list on courageous women facing seemingly insuperable odds.

Why am I passionate about this?

I grew up in New York City and was deeply influenced by the women’s liberation movement, which helped me go on to combine a career as a historian with marriage and motherhood. While doing research for an academic article on the Beecher-Tilton scandal, I became convinced that only by writing a novel could I unravel the story from the point of view of Elizabeth, the woman involved in the love triangle. Historical fiction is a marvelous medium to explore events from the perspective of those outside circles of power. When I began writing, I felt that my embrace of fiction as medium had unleashed an electric current of creative energy.

Barbara's book list on courageous women facing seemingly insuperable odds

Barbara Southard Why Barbara loves this book

I was fascinated by this story of how a courageous young girl abandoned by her parents managed to survive during the Great Depression in rural Michigan. I felt a motherly concern for the heroine who not only confronts people’s reluctance to help a girl from a “trashy” family but also popular prejudices underestimating the potential of young women and consigning them to limited roles in society.

As if this were not enough, she must evade child-trafficking schemes! I loved the dramatic twists in the plot as well as the personal growth the heroine demonstrates as she struggles against formidable odds.

By Charlotte Whitney ,

Why should I read it?

1 author picked A Tiny Piece of Blue as one of their favorite books, and they share why you should read it.

What is this book about?

For fans of Kristin Hannah's The Four Winds and Lisa Wingate's Shelterwood comes a heartwarming historical novel following a homeless young girl as she struggles to survive during the Great Depression.

Rural Michigan, 1934. During the throes of the Great Depression, thirteen-year-old Silstice Trayson finds herself homeless, abandoned by her parents after a devastating house fire. Nearby, aging midwestern farmers Edna and Vernon Goetz are pillars of the community, but when do-gooder Edna takes up Silstice's cause, Vernon digs in his heels, displaying his true nature as an ornery curmudgeon.

Theirs is a quiet-seeming community, but danger lurks beneath the…


Book cover of Between Father and Son: Family Letters

Amitava Kumar Author Of My Beloved Life

From my list on fathers.

Why am I passionate about this?

When the pandemic arrived, I feared that my father, who was then in his late eighties, would certainly die from the coronavirus. What made my anxiety more terrible, I think, was that I was at work on a novel where the father was dying. Then, the vaccine became available, and I was relieved when, living thousands of miles away from my father, I heard the news that my father had been vaccinated. The father in my novel wasn’t so lucky. While my father lived, I began reading what other writers had written about their fathers, particularly their deaths. I’m listing below a few of my favorites.

Amitava's book list on fathers

Amitava Kumar Why Amitava loves this book

Every Father’s Day, someone or the other on my social media feed will post Robert Hayden’s wonderful poem “Those Winter Sundays.” The poem takes me back not only to the many acts of kindness and unheralded small sacrifices that my father made but also to the ambition and the anxiety of Seepersad Naipaul on behalf of his son away at Oxford and starting in life as a writer, a writer who later in life will win the Nobel Prize.

The poignant part of this drama is the father’s own ambition and anxiety about making it as a writer. It doesn’t happen. Instead, the son receives a telegram with some terrible news. He sends his family a telegram in return: “= HE WAS THE BEST MAN I KNEW STOP EVERYTHING I OWE TO HIM BE BRAVE MY LOVES TRUST ME = VIDO”

By V. S. Naipaul ,

Why should I read it?

1 author picked Between Father and Son as one of their favorite books, and they share why you should read it.

What is this book about?

An “extraordinary rich correspondence” (The New York Times Book Review) between a seventeen-year-old aspiring writer at Oxford who would go on to become a Nobel Prize winning author and his sacrificing, beloved father. 

At seventeen, V.S. Naipaul wanted to "follow no other profession" but writing. Awarded a scholarship by the Trinidadian government, he set out to attend Oxford, where he encountered a vastly different world from the one he yearned to leave behind. Separated from his family by continents, and grappling with depression, financial strain, loneliness, and dislocation, "Vido" bridged the distance with a faithful correspondence that began shortly before…


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Book cover of December on 5C4

December on 5C4 by Adam Strassberg,

Magical realism meets the magic of Christmas in this mix of Jewish, New Testament, and Santa stories–all reenacted in an urban psychiatric hospital!

On locked ward 5C4, Josh, a patient with many similarities to Jesus, is hospitalized concurrently with Nick, a patient with many similarities to Santa. The two argue…

Book cover of End of Globalization: Lessons from the Great Depression

Tobias Straumann Author Of 1931: Debt, Crisis, and the Rise of Hitler

From my list on the Great Depression and its impact on history.

Why am I passionate about this?

Since I began to study history at the university, I have always wondered why things could get so wrong in Europe in the 1930s. The key to understanding this crucial period of world history was the failure of economic policy. In the course of my studies, many of my questions have been answered, but I am still wondering about the extent of human and institutional collapse. Hence, to me, the Great Depression is such a fascinating topic that you can never leave once you started doing research about its causes and consequences.

Tobias' book list on the Great Depression and its impact on history

Tobias Straumann Why Tobias loves this book

Financial crises are not only catastrophic because of their devastating economic consequences. They also unleash radical political forces undermining the foundations of our free and open society. Widely praised for his work on Germany in the interwar years, Harold James is the best historian to describe the vicious circle of crisis, radicalization, and national isolation in the 1930s and to discuss the question: can it happen again?

By Harold James ,

Why should I read it?

1 author picked End of Globalization as one of their favorite books, and they share why you should read it.

What is this book about?

"Globalization" is here. Signified by an increasingly close economic interconnection that has led to profound political and social change around the world, the process seems irreversible. In this book, however, Harold James provides a sobering historical perspective, exploring the circumstances in which the globally integrated world of an earlier era broke down under the pressure of unexpected events.

James examines one of the great historical nightmares of the twentieth century: the collapse of globalism in the Great Depression. Analyzing this collapse in terms of three main components of global economics--capital flows, trade, and international migration--James argues that it was not…


Book cover of The Future of Automotive Retail
Book cover of My Years with General Motors
Book cover of The Socialist Car: Automobility in the Eastern Bloc

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