Here are 100 books that 10x Is Easier Than 2x fans have personally recommended if you like
10x Is Easier Than 2x.
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I was introduced to small business when I was six years old—my parents purchased a drug store to run (that drug store, after being sold forty years ago, is still in business). When I started my agency, there were few books on how to start, grow, and stay in business that didn’t tout traditional thinking. I think outside the triangle. I never thought I would be an author, and I am writing book #6! I write books today that I wish were available when I started my business journey: unique strategies coupled with actionable steps to grow. I hope these books provide inspiration and ideas!
I had to add a second book that I refer to often to keep my mind focused on what I have accomplished instead of what I still want to do with my business.
I love this book as it helps me to reframe business growth (and setbacks) in a way to keep my energy and focus going. I also like the summaries in the back that I can refer to when I just want a reminder of technique to get back into the gain.
Dan Sullivan shares his simple yet profound teaching that, until now, has only been known to his Strategic Coach clients: unsuccessful people focus on 'The Gap', but successful people focus on 'The Gain'.
Most people, especially highly ambitious people, are unhappy because of how they measure their progress. We all have an 'ideal', a moving target that is always out of reach. When we measure ourselves against that ideal, we're in 'the GAP'. However, when we measure ourselves against our previous selves, we're in 'the GAIN'.
That is where The GAP and The GAIN concept comes in. It was developed…
It is April 1st, 2038. Day 60 of China's blockade of the rebel island of Taiwan.
The US government has agreed to provide Taiwan with a weapons system so advanced that it can disrupt the balance of power in the region. But what pilot would be crazy enough to run…
I was introduced to small business when I was six years old—my parents purchased a drug store to run (that drug store, after being sold forty years ago, is still in business). When I started my agency, there were few books on how to start, grow, and stay in business that didn’t tout traditional thinking. I think outside the triangle. I never thought I would be an author, and I am writing book #6! I write books today that I wish were available when I started my business journey: unique strategies coupled with actionable steps to grow. I hope these books provide inspiration and ideas!
If you are looking to revolutionize how you close deals and to use techniques from one of the best in the business, this is the book for you.
This book helps you use strategies from Warren Buffet to negotiate like a pro and develop deals your mom would be proud of. I loved the use of storytelling in the book and the examples that are laid out for readers.
Silver Winner--Tops Sales World's Best Sales and Marketing Book
Revealed: the winning blueprint for making deals like The Oracle of Omaha
Warren Buffett didn't become the world's third wealthiest individual on his investing instincts alone. Buffett is a master dealmaker. In fact, one of his greatest single successes came when he closed multiple deals to own 100 percent of the Government Employees Insurance Company--also known as GEICO.
Highly successful dealmakers themselves, Tom Searcy and Henry DeVries have been studying Buffett's unique approach for many years. Now, they reveal the secrets of the Oracle of Omaha. How to Close a Deal…
I was introduced to small business when I was six years old—my parents purchased a drug store to run (that drug store, after being sold forty years ago, is still in business). When I started my agency, there were few books on how to start, grow, and stay in business that didn’t tout traditional thinking. I think outside the triangle. I never thought I would be an author, and I am writing book #6! I write books today that I wish were available when I started my business journey: unique strategies coupled with actionable steps to grow. I hope these books provide inspiration and ideas!
This is a non-business book that I use for storytelling and while it was primarily written for writers, business owners can easily use the information to create better stories for audiences.
I am always looking to craft strong narratives, and this book helps me to think beyond typical master characters to make them more compelling. I will admit it can get a bit dull in sections, but I keep going back to it as a character-guide.
Create unforgettable characters your readers will love!
Want to make your characters and their stories more compelling, complex, and original than ever before? 45 Master Characters is here to help you explore the most common male and female archetypes--the mythic, cross-cultural models from which all characters originate.
• Explore a wide variety of character profiles including heroes, villains, and supporting characters. • Learn how to use archetypes as foundations for your own unique characters • Examine the mythic journeys of heroes and heroines--the progression of events upon which each archetype's character arc develops--and learn how to use them to enhance…
A Duke with rigid opinions, a Lady whose beliefs conflict with his, a long disputed parcel of land, a conniving neighbour, a desperate collaboration, a failure of trust, a love found despite it all.
Alexander Cavendish, Duke of Ravensworth, returned from war to find that his father and brother had…
I was introduced to small business when I was six years old—my parents purchased a drug store to run (that drug store, after being sold forty years ago, is still in business). When I started my agency, there were few books on how to start, grow, and stay in business that didn’t tout traditional thinking. I think outside the triangle. I never thought I would be an author, and I am writing book #6! I write books today that I wish were available when I started my business journey: unique strategies coupled with actionable steps to grow. I hope these books provide inspiration and ideas!
As the final book on my list, I refer to this book often, and you will, too. I wrote one of the chapters in the book, and the level of expertise in this book still shocks me!
This book helps me to do all things marketing, and provides specific actions that I can take as a business owner today to up my digital marketing game.
35 marketing experts joined best-selling author, entrepreneur, and marketing strategist Mark Schaefer to write this practical guide for small business owners.. You’d love to spend less for better marketing results. . The challenge is knowing what will work.. With market conditions, your customer base, and marketing itself evolving, getting the maximum return on your marketing investment is a moving target.. Yet your business’s growth depends on your ability to adapt.. And with so many voices vying for attention, how do you stand out?. This guide answers the questions small business owners are asking to make smarter, more cost-effective marketing decisions..…
I am a self-taught guy, having started in my first job at IBM Oslo, when I was 18 years old, as punched card machine operator, and plug-board ‘programmer'. I did night studies in sociology/philosophy for 10 years at University of Oslo. I read about 30 books a year, and I’m 82 in 2023. I have spent most of my career as an independent international consultant to corporations and governments, while building up my ideas of useful methods to solve problems. In retirement, I love to spread my ideas, and learn more. I also write about 5 new books a year, when at my Oslofjord Summer cabin. They're all digital and free or free samples.
No surprises. Self-made businessperson, with persistence and imagination.
This book is unusual. It is literally written by Bezos over decades of developing Amazon. It is mainly his annual reports to the shareholders! So it gives a continuous picture of the growth of the empire.
My favourite practical tip, is his executive meeting process. Meeting begins with a 6-page (with a 1-page summary) briefing, to reread for the first 20 minutes of as meeting in silence, then discussed. No presentation with slides and pretty pictures, and soothing ambiguous words.
The briefing is the result of hard work, in advance, crafting it to be useful. Wow!
In Jeff Bezos's own words, the core principles and philosophy that have guided him in creating, building, and leading Amazon and Blue Origin.
In this collection of Jeff Bezos's writings—his unique and strikingly original annual shareholder letters, plus numerous speeches and interviews that provide insight into his background, his work, and the evolution of his ideas—you'll gain an insider's view of the why and how of his success. Spanning a range of topics across business and public policy, from innovation and customer obsession to climate change and outer space, this book provides a rare glimpse into how Bezos thinks about…
For the last 25 years, I have been a coach to business founders, leaders, and leadership teams. My work has taken me to every continent from my base in London. A lot of my work is done behind closed doors, but I have been instrumental in building two unicorns in the last decade. I’m a founder myself and have always been fascinated by what it takes to succeed as a founder. I have a powerful conviction that learning to lead is the heart of it. The books I love are either based on real-world research or deeply practical and based on hands-on experience. Practice trumps theory every time in my world!
I have listened to Steven Bartlett’s podcast for years. He has interviewed an impressive and eclectic range of people, especially founders, and has pulled together much of what he has learned, both from his own business success and that of his guests.
I like the practicality of the “33 laws” in the book. I don’t agree with all of them. For example, I take issue with “Create a cult mentality,” but many of these laws are very sound indeed, including “Ask who not how” and “You must out-fail the competition.”
I like Steven’s persuasive and punchy style and the fact that he came from humble beginnings and has achieved so much.
The Duke's Christmas Redemption
by
Arietta Richmond,
A Duke who has rejected love, a Lady who dreams of a love match, an arranged marriage, a house full of secrets, a most unneighborly neighbor, a plot to destroy reputations, an unexpected love that redeems it all.
Lady Charlotte Wyndham, given in an arranged marriage to a man she…
I am a recovering Big 5 consultant and healthcare administrator, while others portray me as a transformational healthcare executive who has a passion for cultivating talent and driving change to enable sustainable results. I am a visionary and collaborative team builder and servant leader who views issues/opportunities from all perspectives, turns data into information, the complex into simple, and chaos into focus. I have led transformational consulting projects, a $180M technology implementation, and a team of 1,500 people. I enjoy serving on non-profit boards, mentoring others, and co-leading a team of four at home with my wife, Hilary.
In Good Company, Arthur Blank, one of the founders of Home Depot, shares his views on leadership, hiring, his biggest mistakes, and how creating a culture of putting the customer first in everything you do can drive tremendous business results, brand loyalty, and customer satisfaction.
Pick it up to understand how 2” can make a massive difference.
Featuring an introduction by President Jimmy Carter
The Home Depot cofounder and owner of the NFL's Atlanta Falcons and MLS's Atlanta United shares a vision and a roadmap for values-based business.
Arthur M. Blank believes that for good companies, purpose and profit can-and should-go hand in hand. And he should know. Together with cofounder Bernie Marcus, Blank built The Home Depot from an idea and a dream to a $50 billion-dollar company, the leading home improvement retailer in the world. And even while opening a new store every 42 hours, they never…
The world of entrepreneurship has been my driving passion for decades. Why? It is entrepreneurs, despite their many quirks, who make the world a better place. It’s entrepreneurs who create jobs in a world where jobs in many places are in short supply. It’s entrepreneurs who wake up every day with a passion to forge their own path with the freedom to do so. And it’s why I embarked at mid-life on a second career as a business-school professor. It’s why I teach and why I write. The books I suggest here will give you a fighting chance to deal effectively with the challenges you’ll surely find along your entrepreneurial journey.
In his years leading innovation efforts as Google’s Director of Engineering, Savoia learned that what you really need to figure out if your newfangled idea will sell is YODA: Your Own DAta.
Conventional market research simply isn’t going to cut it, as the Law of Market Failure (that the vast majority of new products and new ventures fail) is brutal. You need to know how customers will react to the thing you are trying to build.
I love the ingenuity of the methods Savoia reveals, including ‘’pretotyping” (to test product-market fit) before you build a prototype, to name just one. Indispensable advice throughout, in my view.
The Law of Market Failure: Most new products will fail in the market, even if competently executed.
Using his experience at Google, his remarkable success as an entrepreneur and consultant, and insights from his lectures at Stanford University and Google, Alberto Savoia's The Right It offers an unparalleled approach to beating the beast that is market failure.
Millions of people around the world are working hard to bring to life new ideas. Some of these ideas will turn out to be stunning successes that will have a major impact on our world and our culture: The next Google, the next…
I know it's kind of weird, but I have been fascinated by the world of direct-response marketing ever since I first saw the full-page ads in the "newspapers" my grandmother loved to read (The National Inquirer and the Weekly World News). Those ads fascinated me because, at first, I thought they were stories in the newspaper. That was my first exposure to the work of the brilliant Eugene Schwartz. I used to check our mail so I could grab all the "junk mail" that everyone else threw away because that's the only mail I wanted to read. That's why I became a direct-response copywriter.
If ever I have read a book that made a bold promise on the cover and then fully delivered on that promise in the pages of the book itself, it's this one. Reading this book (more than once) has literally helped me outthink, outperform, and outearn my competition.
Jay Abraham is truly the "guru to the gurus" in business growth. I found this book to be the best distillation of Jay's teachings I have ever encountered. It’s been worth more than 100 times the $30 I paid for it.
A trusted advisor to America's top corporations and recognized as one of today's preeminent marketing experts, Jay Abraham has created a program of proven strategies to help you realize undreamed-of success!
Unseen opportunities face each of us every day. Using clear examples from his own experience, Jay explains just how easy it can be to find and/or create new opportunities for wealth-building in any existing business, enterprise, or venture.
And just how easy can it be? One entrepreneur took the concept of the ballpoint pen and refined it into a multimillion-dollar idea: roll-on deodorant. Fred Smith of Federal Express took…
This book follows the journey of a writer in search of wisdom as he narrates encounters with 12 distinguished American men over 80, including Paul Volcker, the former head of the Federal Reserve, and Denton Cooley, the world’s most famous heart surgeon.
In these and other intimate conversations, the book…
As an author, executive coach, and neurodiversity advocate, I’ve spent years helping individuals unlock their unique potential—especially those who think differently from the norm. My passion stems from personal experience navigating life as a neurodivergent individual while building systems that empower others. Through my work in leadership development and personal growth (Be Your Own Commander-in-Chief), I’ve seen firsthand how embracing diverse perspectives leads to innovation and success. This list reflects books that have inspired me on my journey.
I absolutely loved this book because it celebrates the power of unconventional ideas—the kind that often comes from neurodivergent thinkers. Bahcall’s concept of “phase transitions” between innovation and execution was fascinating and gave me new ways to think about fostering creativity in teams.
This book reminded me that some of the most groundbreaking ideas come from people who dare to think differently—and that nurturing those ideas requires patience, courage, and collaboration.
What do James Bond and Lipitor have in common? Why do traffic jams appear out of nowhere on highways? What can we learn about innovation from a glass of water? In Loonshots, physicist and entrepreneur Safi Bahcall reveals a surprising new way of thinking about the mysteries of group behaviour and the challenges of nurturing radical breakthroughs.
Drawing on the science of phase transitions, Bahcall shows why teams, companies, or any group with a mission will suddenly change from embracing wild new ideas to rigidly rejecting them, just as flowing water will suddenly change into brittle ice. Oceans of print…
