I was introduced to small business when I was six years old—my parents purchased a drug store to run (that drug store, after being sold forty years ago, is still in business). When I started my agency, there were few books on how to start, grow, and stay in business that didn’t tout traditional thinking. I think outside the triangle. I never thought I would be an author, and I am writing book #6! I write books today that I wish were available when I started my business journey: unique strategies coupled with actionable steps to grow. I hope these books provide inspiration and ideas!
If you are looking to revolutionize how you close deals and to use techniques from one of the best in the business, this is the book for you.
This book helps you use strategies from Warren Buffet to negotiate like a pro and develop deals your mom would be proud of. I loved the use of storytelling in the book and the examples that are laid out for readers.
Silver Winner--Tops Sales World's Best Sales and Marketing Book
Revealed: the winning blueprint for making deals like The Oracle of Omaha
Warren Buffett didn't become the world's third wealthiest individual on his investing instincts alone. Buffett is a master dealmaker. In fact, one of his greatest single successes came when he closed multiple deals to own 100 percent of the Government Employees Insurance Company--also known as GEICO.
Highly successful dealmakers themselves, Tom Searcy and Henry DeVries have been studying Buffett's unique approach for many years. Now, they reveal the secrets of the Oracle of Omaha. How to Close a Deal…
Sometimes we think too small when it comes to growing our business. This is one of two of Dan’s books that I have on this list, and I love Dan as a writer and storyteller.
I loved how he uses psychology to help business owners like me unlock potential growth and get over the fear of “getting too big”. This book also helped me to think about how I am approaching growth (incremental versus exponential) and how that is holding back my business.
Expanding upon one of his high-level foundational teachings: Strategic Coach co-founder Dan Sullivan explains why achieving 10X growth is easier than going for 2X growth.
Dan Sullivan, the world's leading coach for highly successful entrepreneurs, wants you to know that achieving 10X growth is exponentially easier than striving for 2X growth. Most find this idea confusing at first because simply imagining 10X growth causes them to think they need to do 10X more work to achieve it. However, being a 10X entrepreneur is nothing like what most people think.
10X is not the outcome; it's a counterintuitive process you can…
Gifts from a Challenging Childhood
by
Jan Bergstrom,
Learn to understand and work with your childhood wounds. Do you feel like old wounds or trauma from your childhood keep showing up today? Do you sometimes feel overwhelmed with what to do about it and where to start? If so, this book will help you travel down a path…
This is a non-business book that I use for storytelling and while it was primarily written for writers, business owners can easily use the information to create better stories for audiences.
I am always looking to craft strong narratives, and this book helps me to think beyond typical master characters to make them more compelling. I will admit it can get a bit dull in sections, but I keep going back to it as a character-guide.
Create unforgettable characters your readers will love!
Want to make your characters and their stories more compelling, complex, and original than ever before? 45 Master Characters is here to help you explore the most common male and female archetypes--the mythic, cross-cultural models from which all characters originate.
• Explore a wide variety of character profiles including heroes, villains, and supporting characters. • Learn how to use archetypes as foundations for your own unique characters • Examine the mythic journeys of heroes and heroines--the progression of events upon which each archetype's character arc develops--and learn how to use them to enhance…
I had to add a second book that I refer to often to keep my mind focused on what I have accomplished instead of what I still want to do with my business.
I love this book as it helps me to reframe business growth (and setbacks) in a way to keep my energy and focus going. I also like the summaries in the back that I can refer to when I just want a reminder of technique to get back into the gain.
Dan Sullivan shares his simple yet profound teaching that, until now, has only been known to his Strategic Coach clients: unsuccessful people focus on 'The Gap', but successful people focus on 'The Gain'.
Most people, especially highly ambitious people, are unhappy because of how they measure their progress. We all have an 'ideal', a moving target that is always out of reach. When we measure ourselves against that ideal, we're in 'the GAP'. However, when we measure ourselves against our previous selves, we're in 'the GAIN'.
That is where The GAP and The GAIN concept comes in. It was developed…
Gifts from a Challenging Childhood
by
Jan Bergstrom,
Learn to understand and work with your childhood wounds. Do you feel like old wounds or trauma from your childhood keep showing up today? Do you sometimes feel overwhelmed with what to do about it and where to start? If so, this book will help you travel down a path…
As the final book on my list, I refer to this book often, and you will, too. I wrote one of the chapters in the book, and the level of expertise in this book still shocks me!
This book helps me to do all things marketing, and provides specific actions that I can take as a business owner today to up my digital marketing game.
35 marketing experts joined best-selling author, entrepreneur, and marketing strategist Mark Schaefer to write this practical guide for small business owners.. You’d love to spend less for better marketing results. . The challenge is knowing what will work.. With market conditions, your customer base, and marketing itself evolving, getting the maximum return on your marketing investment is a moving target.. Yet your business’s growth depends on your ability to adapt.. And with so many voices vying for attention, how do you stand out?. This guide answers the questions small business owners are asking to make smarter, more cost-effective marketing decisions..…
Navigating digital marketing is like a climb with no summit: wherever you are, you still have 100 percent to go. While challenging, this constant adaptation can transform your organization, building resilience and unlocking new opportunities for growth.
My book serves as a guide through constantly shifting landscapes in the digital revolution. Yesterday’s digital strategies will not overcome tomorrow’s challenges. It provides adaptable frameworks and approaches to not just survive but thrive amid rapid digital changes and technological transformations. Digital strategy is a process of evaluation and refinement. By embracing this mindset and utilizing the book’s tools, you will be positioned to capitalize on emerging technologies while being ready for future developments in the digital landscape.
