Book description
A WALL STREET JOURNAL BESTSELLER
A PUBLISHERS WEEKLY BESTSELLER
The essential, data-driven blueprint to build trust in your organization.
Did you know that trusted companies outperform their peers by up to 400%? That customers who trust a brand are 88% more likely to buy again? And that 79% of employees…
Why read it?
1 author picked The Four Factors of Trust as one of their favorite books. Why do they recommend it?
Trust is central to my work in crisis leadership. Often, it is presented either in squishy conceptual platitudes or in highly prescriptive, technical terms. In this book, the authors combine extensive research data with an accessible framework that makes it easier to diagnose trust issues and begin to fix them.
The four factors are easy to grasp conceptually, and there is depth to explore in each. I now use this motif regularly in my teaching as the framework spurs great discussion and debate.
If you love The Four Factors of Trust...
December on 5C4
Magical realism meets the magic of Christmas in this mix of Jewish, New Testament, and Santa stories–all reenacted in an urban psychiatric hospital!
On locked ward 5C4, Josh, a patient with many similarities to Jesus, is hospitalized concurrently with Nick, a patient with many similarities to Santa. The two argue…
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