Why read The Four Factors of Trust?

Book cover of The Four Factors of Trust: How Organizations Can Earn Lifelong Loyalty

Book description

A WALL STREET JOURNAL BESTSELLER
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The essential, data-driven blueprint to build trust in your organization.

Did you know that trusted companies outperform their peers by up to 400%? That customers who trust a brand are 88% more likely to buy again? And that 79% of…

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Why read it?

1 author picked The Four Factors of Trust as one of their favorite books. Why do they recommend it?

Eric J. McNulty

Author

Trust is central to my work in crisis leadership. Often, it is presented either in squishy conceptual platitudes or in highly prescriptive, technical terms. In this book, the authors combine extensive research data with an accessible framework that makes it easier to diagnose trust issues and begin to fix them.

The four factors are easy to grasp conceptually, and there is depth to explore in each. I now use this motif regularly in my teaching as the framework spurs great discussion and debate.

From Eric's 3 favorite reads in 2023.