Book description
A WALL STREET JOURNAL BESTSELLER
A PUBLISHERS WEEKLY BESTSELLER
The essential, data-driven blueprint to build trust in your organization.
Did you know that trusted companies outperform their peers by up to 400%? That customers who trust a brand are 88% more likely to buy again? And that 79% of…
Why read it?
1 author picked The Four Factors of Trust as one of their favorite books. Why do they recommend it?
Trust is central to my work in crisis leadership. Often, it is presented either in squishy conceptual platitudes or in highly prescriptive, technical terms. In this book, the authors combine extensive research data with an accessible framework that makes it easier to diagnose trust issues and begin to fix them.
The four factors are easy to grasp conceptually, and there is depth to explore in each. I now use this motif regularly in my teaching as the framework spurs great discussion and debate.
If you love The Four Factors of Trust...
These Blue Mountains
A moving story of love, betrayal, and the enduring power of hope in the face of darkness.
German pianist Hedda Schlagel's world collapsed when her fiancé, Fritz, vanished after being sent to an enemy alien camp in the United States during the Great War. Fifteen years later, in 1932, Hedda…
Want books like The Four Factors of Trust?
Our community of 13,000+ authors has personally recommended 100 books like The Four Factors of Trust.
Share your top 3 reads of 2025!
And get a beautiful page showing off your 3 favorite reads.
1,395
readers submitted
so far, will you?
📚 If you like The Four Factors of Trust, you might also like...
Need to Know
The authoritative but accessible history of the birth of modern American intelligence in World War II that treats not just one but all of the various disciplines: spies, codebreakers, saboteurs.
Told in a relatable style that focuses on actual people, it was a New Yorker "Best of 2022" selection and…
Tsunami
On the morning of December 26, 2004, an undersea earthquake struck off the coast of Sumatra in the Indian Ocean. The resulting tsunami killed an estimated 230,000 people across fourteen countries, from Indonesia to Sri Lanka to Thailand to the Maldives to India and all the way to East Africa.…
