In the summer of 1995, I was a graduate student at the University of Florida conducting archaeological investigations in Barbados. One July morning, I was called to look at some skeletal remains that workers had uncovered at a construction site in the capital city of Bridgetown. What the workers had uncovered was an unmarked and long-forgotten burial ground for enslaved peoples of the city in the early colonial days. With help from the laborers, we carefully excavated and recorded the cemetery. An older gentleman among the crowd brought a bottle of rum and poured it into the excavation trenches, asking that the spirits of those buried there “rest in peace.”
Chávez’s background in business and marketing offers a refreshing perspective on the history of Cuban rum and the geopolitics of the Cuban rum trade. Chávez is particularly interested in the marketing of Havana Club and the inherent contradictions that exist when a communist government enters the fray of international market capitalism. Havana Club sheds light on the Cuban government’s efforts to market itself in the modern era.
According to Chávez, Havana Club is a product of “cultural diplomacy” that has helped to “reintegrate” Cuba into international markets. As a commodity, Havana Club celebrates Cuban culture, and it has helped raise the profile of Cuba in the global cultural arena. Chávez also plays with the idea of rum authenticity in provocative ways.
Focusing on Havana Club rum as a case study, Isle of Rum examines the ways in which Western cultural producers, working in collaboration with the Cuban state, have assumed responsibility for representing Cuba to the outside world. Christopher ChAvez focuses specifically on the role of advertising practitioners, musicians, filmmakers, and visual artists, who stand to benefit economically by selling an image of Cuba to consumers who desperately crave authentic experiences that exist outside of the purview of the marketplace.
Rather than laying claim to authentic Cuban culture, ChAvez explores which aspects of Cuban culture are deemed most compelling and, therefore,…
What made this book so interesting was Nesbitt’s investigation into the way rum has been used as a literary device. References to rum in novels, short stories, music, and other forms of popular culture allow Nesbitt to expose the way rum has shaped historical constructs of colonialism, racism, and patriarchy in the Caribbean.
For example, Nesbitt juxtaposes characters from Hunter S. Thompson’s The Rum Diaries (1998) with characters in V.S. Naipaul’s Miguel Street (1959) to expose the way sexism and masculine drinking practices reinforce colonialist and imperialist tropes of the Caribbean as a dangerous place stuck in an unchanging cycle of alcoholic malaise. In Jean Rhys’s Wide Sargasso Sea (1966), references to rum reveal insights into colonial expectations of feminine respectability.
As a literary device, rum makes the Caribbean exotic, which has been used to demonize and eroticize Caribbean peoples. Rum was born in the coercive and dangerous environment of colonialism and slavery, yet it has become a celebrated symbol of Caribbean identity.
When you drink rum, you drink history. More than merely a popular spirit in the transatlantic, rum became a cultural symbol of the Caribbean. While rum is often dismissed as set dressing in texts about the region, the historical and moral associations of alcohol generally-and rum specifically-cue powerful stereotypes, from touristic hedonism to social degeneracy.
Rum Histories examines the drink in anglophone Atlantic literature in the period of decolonization to complicate and elevate the symbolic currency of a commodity that in fact reflects the persistence of colonialism in shaping the material and mental lives of postcolonial subjects.
It is April 1st, 2038. Day 60 of China's blockade of the rebel island of Taiwan.
The US government has agreed to provide Taiwan with a weapons system so advanced that it can disrupt the balance of power in the region. But what pilot would be crazy enough to run…
Originally published with Broadway Books in 2006, it was revised and updated for publication with Penguin Random House in 2018. Curtis is a talented writer and storyteller, and I found his book fun to read. He creatively uses different rum-based cocktails to tell entertaining stories of America histories.
He addresses New England rum making, colonial taverns, the American Revolution, America’s nineteenth-century struggle with Demon Rum, American Prohibition, Ernest Hemingway, the emergence of tiki culture, temperance movements, the Spanish-American War, pirates and drunken sailors, and other popular topics. Curtis also introduces the reader to popular rum-based cocktail recipes.
Now revised, updated, and with new recipes, And a Bottle of Rum tells the raucously entertaining story of this most American of liquors
From the grog sailors drank on the high seas in the 1700s to the mojitos of Havana bar hoppers, spirits and cocktail columnist Wayne Curtis offers a history of rum and the Americas alike, revealing that the homely spirit once distilled from the industrial waste of the booming sugar trade has managed to infiltrate every stratum of New World society.
Curtis takes us from the taverns of the American colonies, where rum delivered both a cheap wallop…
I found this book interesting for its medical and psychological focus. While studies of the negative consequences of excessive drinking in the early United States have focused primarily on the societal impact of drunkenness, Osborn explores the medicalization and epidemiological debates surrounding the treatment for intemperance in the early American Republic.
Drawing primarily on the writings of early Philadelphia physicians, Osborn explores the challenges of defining and treating alcoholics and highlights the debilitating ailments that those receiving treatment faced, including hallucinations and delirium tremens. The writings of physicians, such as the renowned Philadelphia physician and temperance advocate Benjamin Rush, offer a unique medical perspective on the history of alcohol abuse and treatment. Osborn also explores how the discourse on intemperance was tied to broader cultural concerns about the strength and character of the new American Republic.
Edgar Allan Poe vividly recalls standing in a prison cell, fearing for his life, as he watched men mutilate and dismember the body of his mother. That memory, however graphic and horrifying, was not real. It was a hallucination, one of many suffered by the writer, caused by his addiction to alcohol. In Rum Maniacs, Matthew Warner Osborn reveals how and why pathological drinking became a subject of medical interest, social controversy, and lurid fascination in the early American republic. At the heart of that story is the disease that Poe suffered: delirium tremens. First described in 1813, delirium tremens…
Gifts from a Challenging Childhood
by
Jan Bergstrom,
Learn to understand and work with your childhood wounds. Do you feel like old wounds or trauma from your childhood keep showing up today? Do you sometimes feel overwhelmed with what to do about it and where to start? If so, this book will help you travel down a path…
Mancall’s background as an economic historian of the Atlantic world provides an interesting take on early interactions between European colonists and Native Americans in the early New World colonies. As an anthropologist, I am always pleased to see historians, especially economic historians, integrate ethnographic evidence and anthropological literature into their research.
In this book, Mancall explores the way rum and other alcoholic beverages connected Native peoples in North America to broader Atlantic markets. Moreover, Mancall highlights the way rum connected the plight of enslaved peoples in the Caribbean to the plight of Native peoples in colonial North America.
"An important work of scholarship, with powerful, concise, and objective insights into the complicated history of alcohol use among Native American peoples. Impeccably researched, cogently argued and clearly written, Peter Mancall's book is both an eye-opener for the lay reader and an invaluable resource for the expert."- Michael Dorris, author of The Broken Cord: A Family's Ongoing Struggle with Fetal Alcohol Syndrome
Alcohol abuse has killed and impoverished American Indians since the seventeenth century, when European settlers began trading rum for furs. In the first book to probe the origins of this ongoing social crisis, Peter C. Mancall explores the…
This book explores the role of rum and other alcoholic beverages in the Caribbean from the start of European intervention in the region to the present. It embraces a historical-anthropological approach that integrates archaeological, documentary, and ethnographic evidence. It is a political-economic study that also draws more broadly on historical and anthropological studies of alcohol.
I argue that drinking patterns in the colonial Caribbean reflect the shared social and spiritual beliefs of Europeans, Africans, Carib Indians, and South Asians. Alcohol helped colonists express ethnic identity, define social boundaries, enhance resistance ideologies, and escape the many anxieties of life. After the abolition of the transatlantic slave trade and the emancipation of enslaved peoples, rum making flourished, and rum drinking continued to provide a temporary means of escape.
