Book description
"I have observed several hundred salespeople who were taught to use deceptive practices like 'bait and switch' and encouraged to play negotiation games with customers... In the same industry, I have observed countless people who had been taught to sell with high integrity. Ironically, their customer satisfaction, profit margins, and…
Why read it?
1 author picked Integrity Selling for the 21st Century as one of their favorite books. Why do they recommend it?
The concept behind Integrity Selling for the 21st Century is simple: Only by getting to know your customers and their needs—and believing that you can meet those needs—will you enjoy relationships with customers built on trust. Only then, when you bring more value to your customers than you receive, will salespeople reap the rewards of high sales.
Ron’s book is the standard for putting to rest the idea that manipulative, self-focused selling techniques that demean and coerce the customer are what selling is all about.
From Mike's list on improving sales performance.
If you love Integrity Selling for the 21st Century...
Aggressor
It is April 1st, 2038. Day 60 of China's blockade of the rebel island of Taiwan.
The US government has agreed to provide Taiwan with a weapons system so advanced that it can disrupt the balance of power in the region. But what pilot would be crazy enough to run…
Want books like Integrity Selling for the 21st Century?
Our community of 12,000+ authors has personally recommended 48 books like Integrity Selling for the 21st Century.
Share your top 3 reads of 2025!
And get a beautiful page showing off your 3 favorite reads.
1,211
readers submitted
so far, will you?
📚 If you like Integrity Selling for the 21st Century, you might also like...
Old Man Country
This book follows the journey of a writer in search of wisdom as he narrates encounters with 12 distinguished American men over 80, including Paul Volcker, the former head of the Federal Reserve, and Denton Cooley, the world’s most famous heart surgeon.
In these and other intimate conversations, the book…
Lane and the Inventor
A grumpy-sunshine, slow-burn, sweet-and-steamy romance set in wild and beautiful small-town Colorado. Lane Gravers is a wanderer, adventurer, yoga instructor, and social butterfly when she meets reserved, quiet, pensive Logan Hickory, a loner inventor with a painful past.
Dive into this small-town, steamy romance between two opposites who find love…
