Book cover of David & Goliath: Underdogs, Misfits, and the Art of Battling Giants

Book description

Explore the power of the underdog in Malcolm Gladwell's dazzling examination of success, motivation, and the role of adversity in shaping our lives, from the bestselling author of The Bomber Mafia.

Three thousand years ago on a battlefield in ancient Palestine, a shepherd boy felled a mighty warrior with nothing…

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Why read it?

2 authors picked David & Goliath as one of their favorite books. Why do they recommend it?

While David and Goliath is generally listed as a “self-help” book, Gladwell’s understanding of the biblical vignette unlocks a profound business strategy that Hamilton Helmer defines as “Counterpositioning” in his book 7 Powers.

Not a weak “underdog” at all, David (the Challenger) defeats Goliath (the Incumbent) by turning Goliath’s very strengths into his weaknesses.

David alters the rules of engagement and confidently strides into battle knowing that he has an excellent chance of success because Goliath, even as he sees David’s strategy unfolding, is incapable of competing David’s way.

David is the quintessential counterpositioner, adopting a model of behavior…

Three thousand years ago, on a battlefield in ancient Palestine, a shepherd boy felled a mighty warrior with nothing more than a stone and a sling, and ever since then, the names of David and Goliath have stood for battles between underdogs and giants. 

In David and Goliath, Malcolm Gladwell challenges how we think about obstacles and disadvantages, offering a new interpretation of what it means to be discriminated against, or cope with a disability, or lose a parent, or attend a mediocre school, or suffer from any number of other apparent setbacks.

As a devout believer in the…

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Book cover of Expand, Grow, Thrive

Expand, Grow, Thrive by Pete Canalichio,

"I've poured through quite a few books about brands and this one definitely stood out. I viewed it as a business plan for one's brand. Pete does a nice job of breaking down the components that qualify a brand as having significance in the marketplace. An excellent read. Definitely worth…

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