Why am I passionate about this?

In 2011, after years reporting on media and technology for Wired, I published The Art of Immersion, about how digital technology is changing the way we tell stories. Then I joined Columbia University’s Digital Storytelling Lab, started the executive education course Strategic Storytelling, and put together the toolkit that inspired The Sea We Swim In. The ostensible subject of all this was storytelling, but the common thread, I came to realize, was the role stories play: They facilitate pattern recognition, the skill we need to make sense of our random world. The pattern that’s governed the past 15 years of my life, in other words, has been pattern recognition. 


I wrote...

The Sea We Swim In

By Frank Rose ,

Book cover of The Sea We Swim In

What is my book about?

“We swim in a sea of stories” wrote the cognitive psychologist Jerome Bruner, who in the 1980s promoted the then-radical…

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The books I picked & why

Book cover of The Self Delusion

Frank Rose Why I love this book

The most basic, the most life-determining story is the one you tell yourself about yourself. Who are you? How did you get to be that way? And by the way, what is reality?

I reviewed this book for The Wall Street Journal and found it eye-opening. I was struck by Berns’s account of “how other people’s narratives worm their way into our brains,” creating a consensus version of reality he calls “a shared delusion.”

This delusion can become self-limiting, even self-destructive. And so we have counterfactuals, the narratives of possibiity that allow us to escape these constraints—to change our story, if we have the will to do so.

By Gregory Berns ,

Why should I read it?

1 author picked The Self Delusion as one of their favorite books, and they share why you should read it. This book is for kids age 12, 13, 14, and 15.

What is this book about?

A New York Times–bestselling author reveals how the stories we tell ourselves, about ourselves, are critical to our lives  

We all know we tell stories about ourselves. But as psychiatrist and neuroscientist Gregory Berns argues in The Self Delusion, we don't just tell stories; we are the stories. Our self-identities are fleeting phenomena, continually reborn as our conscious minds receive, filter, or act on incoming information from the world and our memories.  

Drawing on new research in neuroscience, social science, and psychiatry, Berns shows how our stories and our self-identities are temporary and therefore ever changing. Berns shows how we…


Book cover of The Pattern Seekers: How Autism Drives Human Invention

Frank Rose Why I love this book

Obviously, some of us are more aware of patterns than others. Simon Baron-Cohen—a psychologist at Cambridge, and one of the world’s leading authorities on autism—has found that a facility for pattern recognition is strongly correlated not only with gender (males predominate) but with autism.

He led a survey of 600,000 Britons aimed at determining if they were primarily empathizers, adept at connecting with other people, or systemizers, more interested in detecting patterns and learning how things work. Those at the extreme end of systemizing were considerably more likely to be autistic.

Baron-Cohen’s empathizer/systemizer questionnaire is included at the back of the book. Taking the bait, I found myself on the cusp of extreme. Which may explain a lot.

By Simon Baron-Cohen ,

Why should I read it?

2 authors picked The Pattern Seekers as one of their favorite books, and they share why you should read it.

What is this book about?

A groundbreaking argument about the link between autism and ingenuity.
Why can humans alone invent? In The Pattern Seekers, Cambridge University psychologist Simon Baron-Cohen makes a case that autism is as crucial to our creative and cultural history as the mastery of fire. Indeed, Baron-Cohen argues that autistic people have played a key role in human progress for seventy thousand years, from the first tools to the digital revolution.
How? Because the same genes that cause autism enable the pattern seeking that is essential to our species's inventiveness. However, these abilities exact a great cost on autistic people, including social…


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Book cover of Gifts from a Challenging Childhood: Healing the Legacy of Childhood Trauma

Gifts from a Challenging Childhood by Jan Bergstrom,

Learn to understand and work with your childhood wounds. Do you feel like old wounds or trauma from your childhood keep showing up today? Do you sometimes feel overwhelmed with what to do about it and where to start? If so, this book will help you travel down a path…

Book cover of Revenge of the Tipping Point

Frank Rose Why I love this book

Gladwell became famous for uncovering patterns in the social behavior of humans; I wanted to find the patterns—some would say formulas—that characterize his books. Why are these books so popular? Why are critics so disdainful?

Here he revisits his first, a huge bestseller, and finds that the model of viral contagion that seemed hopeful and bright a quarter-century ago now looks dark and foreboding.

What makes both books work is a combination of diligent reporting, narrative sleight-of-hand, and a nose for patterns. “There must be a set of rules,” he writes, “buried somewhere below the surface.” No, his rules don’t always hold. But our need for patterns that explain the chaos around us has a lot to do with his success. 

By Malcolm Gladwell ,

Why should I read it?

3 authors picked Revenge of the Tipping Point as one of their favorite books, and they share why you should read it.

What is this book about?

AN INSTANT NEW YORK TIMES BESTSELLER

Most Anticipated in:
AARP | Associated Press | Time Magazine | Oprah Daily | Chicago Tribune | Literary Hub |
Publishers Weekly | Publishers Lunch

Twenty-five years after the publication of his groundbreaking first book, Malcolm Gladwell returns with a brand-new volume that reframes the lessons of The Tipping Point in a startling and revealing light.

Why is Miami…Miami? What does the heartbreaking fate of the cheetah tell us about the way we raise our children? Why do Ivy League schools care so much about sports? What is the Magic Third, and what does…


Book cover of Suspicious Minds

Frank Rose Why I love this book

This book addresses the key problem with pattern recognition: Why do we see patterns that don’t exist? And why are these patterns so often dark?

We assume that what our eyes see is actually there, and what our brains comprehend is real. Not necessarily so, but try telling that to your brain.

Confirmation bias leads us to filter out facts that challenge what we think. In any dispute, no matter the evidence, each side remains convinced it’s right and the other side is delusional. And because the brain always wants an explanation, it’s easy to conclude that there’s a secret set of rules, maybe even a secret cabal that enforces them.

Brotherton argues convincingly that conspiracy theories aren’t restricted to a bunch of paranoid kooks; they’re just a function of being human.

By Rob Brotherton ,

Why should I read it?

1 author picked Suspicious Minds as one of their favorite books, and they share why you should read it.

What is this book about?

'A first class book' Sunday Times

We're all conspiracy theorists. Some of us just hide it better than others.

Conspiracy theorists do not wear tin-foil hats (for the most part). They are not just a few kooks lurking on the paranoid fringes of society with bizarre ideas about shape-shifting reptilian aliens running society in secret. They walk among us. They are us.

Everyone loves a good conspiracy. Yet conspiracy theories are not a recent invention. And they are not always a harmless curiosity. In Suspicious Minds, Rob Brotherton explores the history and consequences of conspiracism, and delves into the research…


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Book cover of Gifts from a Challenging Childhood: Healing the Legacy of Childhood Trauma

Gifts from a Challenging Childhood by Jan Bergstrom,

Learn to understand and work with your childhood wounds. Do you feel like old wounds or trauma from your childhood keep showing up today? Do you sometimes feel overwhelmed with what to do about it and where to start? If so, this book will help you travel down a path…

Book cover of Nexus

Frank Rose Why I love this book

Harari cuts to the chase. Who else would try to tell the history of humankind, as he did in Sapiens, in just over 400 pages?

His trick is mapping patterns to narratives: Religion is a story; nations are a story; money is a story. 

And information networks carry those stories. Such networks long predate the internet, but social media algorithms have distorted their function, spreading outrage in order to maximize user engagement and increase profits.

Because AI can think and act on its own, Harari writes, it “changes the fundamental structure of our information network.” Plus, it can process vast data streams and spot patterns we can’t. So why would we hang onto something we’re not that good at? Maybe because it wouldn’t be smart to cede control of something so basic to our existence.

By Yuval Noah Harari ,

Why should I read it?

12 authors picked Nexus as one of their favorite books, and they share why you should read it.

What is this book about?

#1 NEW YORK TIMES BESTSELLER • From the author of Sapiens comes the groundbreaking story of how information networks have made, and unmade, our world.

“Striking original . . . A historian whose arguments operate on the scale of millennia has managed to capture the zeitgeist perfectly.”—The Economist

“This deeply important book comes at a critical time as we all think through the implications of AI and automated content production. . . . Masterful and provocative.”—Mustafa Suleyman, author of The Coming Wave

For the last 100,000 years, we Sapiens have accumulated enormous power. But despite allour discoveries, inventions, and conquests,…


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The Sea We Swim In

By Frank Rose ,

Book cover of The Sea We Swim In

What is my book about?

“We swim in a sea of stories” wrote the cognitive psychologist Jerome Bruner, who in the 1980s promoted the then-radical idea that stories are as important to us as logic. His idea has taken hold in the years since—not just in psychology but in advertising, politics, history, everywhere you look.

The brain is a pattern-seeking organ, and stories are key to our making sense of the world because they give us patterns to live by. As a guide to “narrative thinking”—a critical capability in this story-centered world—The Sea We Swim In shows how the stories we tell one another determine our understanding of the world and our place in it. These stories can control us, or we can control them—if we know how they work. 

Book cover of The Self Delusion
Book cover of The Pattern Seekers: How Autism Drives Human Invention
Book cover of Revenge of the Tipping Point

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Interested in paranoia, social psychology, and autism?

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