100 Books Like The Content Strategy Toolkit

I moved into content design from a career in brand and marketing, at a time when the discipline was emerging and not many people really knew what it was. Much of my time since has been spent educating people and organisations and sharing knowledge to help them make better content decisions. Throughout this time, I’ve learnt most of what I know through the experience of working with the design teams, but so many books have also helped me along the way and made my work so much better. I love content design – having the power to improve people's experiences with brands through words is so rewarding, and these books will inspire others to do the same.

I moved into content design from a career in brand and marketing, at a time when the discipline was emerging and not many people really knew what it was. Much of my time since has been spent educating people and organisations and sharing knowledge to help them make better content decisions. Throughout this time, I’ve learnt most of what I know through the experience of working with the design teams, but so many books have also helped me along the way and made my work so much better. I love content design – having the power to improve people's experiences with brands through words is so rewarding, and these books will inspire others to do the same.

I moved into content design from a career in brand and marketing, at a time when the discipline was emerging and not many people really knew what it was. Much of my time since has been spent educating people and organisations and sharing knowledge to help them make better content decisions. Throughout this time, I’ve learnt most of what I know through the experience of working with the design teams, but so many books have also helped me along the way and made my work so much better. I love content design – having the power to improve people's experiences with brands through words is so rewarding, and these books will inspire others to do the same.

I have been designing user interfaces since graduate school at Stanford, where I studied psychology and computer science. Over the five decades since then, I have designed many digital products and services, learning a lot about how to make them usable and useful. Two decades ago, I turned more towards sharing my knowledge and experience through writing (articles and books) and teaching (professionals and students). I’ve taught at Stanford University, Mills College, the University of Canterbury (New Zealand), the University of San Francisco, and at professional conferences and companies. Google invited me twice to speak in their Authors @ Google series, and ACM and SIGCHI have given me several awards.

I have been designing user interfaces since graduate school at Stanford, where I studied psychology and computer science. Over the five decades since then, I have designed many digital products and services, learning a lot about how to make them usable and useful. Two decades ago, I turned more towards sharing my knowledge and experience through writing (articles and books) and teaching (professionals and students). I’ve taught at Stanford University, Mills College, the University of Canterbury (New Zealand), the University of San Francisco, and at professional conferences and companies. Google invited me twice to speak in their Authors @ Google series, and ACM and SIGCHI have given me several awards.

As a college professor, I taught MBA students about management and when I became an executive with a team of 50, I learned more about how to apply and understand theory in the workplace. I’ve always focused on the practical. Theory is great but needs to be practically applied in order to learn how to become more effective. I believe that we're all in control of our own destiny and that becoming a better manager is within our power. Developing the competencies we need can be done through training and on our own through focused, practical, and structured work. Self-directed learning can be applied to every aspect of work, whether you’re a manager or not.

One remarkable leader I've studied, Bob Davids, said that the greatest scarcity in the world is not oil or food but leadership. For two decades, I've been on a quest to uncover the essence of a transformational leader, someone who cultivates an environment where employees' needs are so well-addressed that they are eager to show up and give their best every day. This journey led me to study hundreds of leaders and books, all serving as the foundation for my thoughts and writings. I trust that these books will kickstart your own journey. Mine has guided me to play a pivotal role in the corporate liberation movement, involving hundreds of leaders who have transformed their organizations.

I’ve spent most of my life writing code—and too much of that life teaching new programmers how to write code like a professional. If it’s true that you only truly understand something after teaching it to someone else, then at this point I must really understand programming! Unfortunately, that understanding has not led to an endless stream of bug-free code, but it has led to some informed opinions on programming and books about programming.

As a college professor, I taught MBA students about management and when I became an executive with a team of 50, I learned more about how to apply and understand theory in the workplace. I’ve always focused on the practical. Theory is great but needs to be practically applied in order to learn how to become more effective. I believe that we're all in control of our own destiny and that becoming a better manager is within our power. Developing the competencies we need can be done through training and on our own through focused, practical, and structured work. Self-directed learning can be applied to every aspect of work, whether you’re a manager or not.

Geoff has over 30 years of experience in the business and management arena, he is the author of 6 books Freedom after the Sharks, Meaningful Conversations, Journeys to Success Volume 9, GOD in Business, Purposeful Discussions, and his latest book The Trust Paradigm. He lectures at business forums, conferences, and universities and has been the focus of London Live TV, Talk TV, TEDx, and RT Europe’s business documentary across various thought leadership topics and his authorisms and has been a regular lead judge at the UK’s business premier awards event, The Lloyds Bank British Business Excellence Awards which is the UK’s most prestigious awards program celebrating the innovation, success, and resilience of British business.