Here are 100 books that The Content Strategy Toolkit fans have personally recommended if you like
The Content Strategy Toolkit.
Book DNA is a community of 12,000+ authors and super readers sharing their favorite books with the world.
I moved into content design from a career in brand and marketing, at a time when the discipline was emerging and not many people really knew what it was. Much of my time since has been spent educating people and organisations and sharing knowledge to help them make better content decisions. Throughout this time, I’ve learnt most of what I know through the experience of working with the design teams, but so many books have also helped me along the way and made my work so much better. I love content design – having the power to improve people's experiences with brands through words is so rewarding, and these books will inspire others to do the same.
For anyone just starting out in content design or UX writing, this book is a must-have. It focuses on the technicalities of creating user-centered microcopy for web journeys, and includes frameworks and guidance to help you get it right. It also features one of my favourite exercises to try with designers – a conversational design workshop to help everyone consider the content before jumping into visual design. Torrey’s extensive knowledge comes from designing content for companies like Google and Microsoft, so she knows her stuff!
When you depend on users to perform specific actions-like buying tickets, playing a game, or riding public transit-well-placed words are most effective. But how do you choose the right words? And how do you know if they work? With this practical book, you'll learn how to write strategically for UX, using tools to build foundational pieces for UI text and UX voice strategy.
UX content strategist Torrey Podmajersky provides strategies for converting, engaging, supporting, and re-attracting users. You'll use frameworks and patterns for content, methods to measure the content's effectiveness, and processes to create the collaboration necessary for success. You'll…
It is April 1st, 2038. Day 60 of China's blockade of the rebel island of Taiwan.
The US government has agreed to provide Taiwan with a weapons system so advanced that it can disrupt the balance of power in the region. But what pilot would be crazy enough to run…
I moved into content design from a career in brand and marketing, at a time when the discipline was emerging and not many people really knew what it was. Much of my time since has been spent educating people and organisations and sharing knowledge to help them make better content decisions. Throughout this time, I’ve learnt most of what I know through the experience of working with the design teams, but so many books have also helped me along the way and made my work so much better. I love content design – having the power to improve people's experiences with brands through words is so rewarding, and these books will inspire others to do the same.
I’m picking this book because it’s actually useful for anyone in content, whether you’re a marketing strategist, UX writer, or content designer. It’s easy to read, and a lovely overview of creating more effective content – with guidance on how to adapt tone for different scenarios, and a brilliant exercise for proposition development. It was one of the first books I read about web content, and still one of the books I refer back to again and again.
Whether you're new to web writing, or you're a professional writer looking to deepen your skills, this book is for you. You'll learn how to write web copy that addresses your readers' needs and supports your business goals.
Learn from real-world examples and interviews with people who put these ideas into action every day: Kristina Halvorson of Brain Traffic, Tiffani Jones Brown of Pinterest, Randy J. Hunt of Etsy, Gabrielle Blair of Design Mom, Mandy Brown of Editorially, Sarah Richards of GOV.UK, and more. Topics include:
* Write marketing copy, interface flows, blog posts, legal policies, and emails * Develop…
I moved into content design from a career in brand and marketing, at a time when the discipline was emerging and not many people really knew what it was. Much of my time since has been spent educating people and organisations and sharing knowledge to help them make better content decisions. Throughout this time, I’ve learnt most of what I know through the experience of working with the design teams, but so many books have also helped me along the way and made my work so much better. I love content design – having the power to improve people's experiences with brands through words is so rewarding, and these books will inspire others to do the same.
I first read this book as a technical reviewer and loved how the book almost felt like a double-act, with both Andy and Michael sharing their tips for great content design. The book takes you through the design process for good content, from creating the content itself to testing and measuring with your team. It’s simply written and laid out, so it doesn’t feel like a technical read, and you’ll feel well-equipped to approach even the trickiest content design challenges.
Without words, apps would be an unusable jumble of shapes and icons, while voice interfaces and chatbots wouldn't even exist. Words make software human–centered, and require just as much thought as the branding and code. This book will show you how to give your users clarity, test your words, and collaborate with your team. You'll see that writing is designing.
Dr. Power is promoted to a chair of forensic psychiatry at Allminster University and selected by the Vice Chancellor for a key task which stokes the jealousy of the Deans, and he is plunged into a precariously dangerous situation when there is a series of deaths and the deputy Vice…
I have been designing user interfaces since graduate school at Stanford, where I studied psychology and computer science. Over the five decades since then, I have designed many digital products and services, learning a lot about how to make them usable and useful. Two decades ago, I turned more towards sharing my knowledge and experience through writing (articles and books) and teaching (professionals and students). I’ve taught at Stanford University, Mills College, the University of Canterbury (New Zealand), the University of San Francisco, and at professional conferences and companies. Google invited me twice to speak in their Authors @ Google series, and ACM and SIGCHI have given me several awards.
If you design Web sites, you’ve almost certainly already read Steve’s book; it may be the best-selling Web design book of all time. If not, do.
It succinctly explains most of what designers need to know about Website usability. The title of the book – Don’t Make Me Think – is the book’s main point: “If your website makes me think about how to use it, distracting me from my own goals (e.g., booking a flight), I’m out of here.”
In relatively few pages, Steve explains how to design Websites so visitors need not think about how to use them.
Since Don't Make Me Think was first published in 2000, hundreds of thousands of Web designers and developers have relied on usability guru Steve Krug's guide to help them understand the principles of intuitive navigation and information design. Witty, commonsensical, and eminently practical, it's one of the best-loved and most recommended books on the subject.
Now Steve returns with fresh perspective to reexamine the principles that made Don't Make Me Think a classic-with updated examples and a new chapter on mobile usability. And it's still short, profusely illustrated...and best of all-fun to read.
I have been designing user interfaces since graduate school at Stanford, where I studied psychology and computer science. Over the five decades since then, I have designed many digital products and services, learning a lot about how to make them usable and useful. Two decades ago, I turned more towards sharing my knowledge and experience through writing (articles and books) and teaching (professionals and students). I’ve taught at Stanford University, Mills College, the University of Canterbury (New Zealand), the University of San Francisco, and at professional conferences and companies. Google invited me twice to speak in their Authors @ Google series, and ACM and SIGCHI have given me several awards.
When people browse or search the Web for information, they don’t read; they scan, looking for anything matching their goal. Scan, click, scan, click, etc.
Most web designers include waaay too much text in their sites, slowing people down, frustrating poor readers (which unfortunately is a large percentage of the population). Most text on the Web is simply ignored.
I like Ginny’s book because it does a great job of driving that point home and explaining how to cut the text down to what is necessary. It has become a classic in the UX and Web design fields.
Web site design and development continues to become more sophisticated. An important part of this maturity originates with well-laid-out and well-written content. Ginny Redish is a world-renowned expert on information design and how to produce clear writing in plain language for the web. All of the invaluable information that she shared in the first edition is included with numerous new examples. New information on content strategy for web sites, search engine optimization (SEO), and social media make this once again the only book you need to own to optimize your writing for the web.
Geoff has over 30 years of experience in the business and management arena, he is the author of 6 books Freedom after the Sharks, Meaningful Conversations, Journeys to Success Volume 9, GOD in Business,Purposeful Discussions, and his latest book The Trust Paradigm. He lectures at business forums, conferences, and universities and has been the focus of London Live TV, Talk TV, TEDx, and RT Europe’s business documentary across various thought leadership topics and his authorisms and has been a regular lead judge at the UK’s business premier awards event, The Lloyds Bank British Business Excellence Awards which is the UK’s most prestigious awards program celebrating the innovation, success, and resilience of British business.
James Kerr, in his book Legacy reveals the simple secrets of success behind some of the world's elite business, sports, and military organizations. He explores ethical leadership, trust, and individual initiative and what drives the best teams to extraordinary results; a relentless focus on trust, ethical behavior, and leadership styles, excellence, a collective commitment to an 'uncommon cause,' a high degree of autonomy, with clear, candid and compelling communication, an emphasis on individual accountability, integrity, and genuine humility, underpinned by a climate in which 'leaders create leaders'.
The book is extremely insightful. It is about leadership, decision-making, and self-mastery. The lessons of this book can be perfectly applied to personal life and business environment.
Trust-based leadership — know thyself, keep to the truth. If you succumb to peer pressure and do things because others want you, you will be cut off. Be genuine, stay true to yourself, and be honest…
Champions do extra. They sweep the sheds. They follow the spearhead. They keep a blue head. They are good ancestors. In Legacy, best-selling author James Kerr goes deep into the heart of the world's most successful sporting team, the legendary All Blacks of New Zealand, to reveal 15 powerful and practical lessons for leadership and business. Legacy is a unique, inspiring handbook for leaders in all fields, and asks: What are the secrets of success - sustained success? How do you achieve world-class standards, day after day, week after week, year after year? How do you handle pressure? How do…
The Whale Surfaces follows a daughter of Holocaust survivors who tries to deal with trans-generational trauma.
From the age of eleven to 22, she struggles to be ‘normal’ and to conceal the demons haunting her. Her sensitivity to her parents’ past and to injustices everywhere prevents her from enjoying life.…
When you have online influence, you have the ability to transform minds, behaviors, and outcomes. Dario Sipos is a Digital Marketing Strategist, Branding Expert, Keynote Public Speaker, Business Columnist, and Author of the highly acclaimed books Digital Personal Branding and Digital Retail Marketing. Dario has spent significant time working all over the World in the digital field, helping clients and developing brands. He helps leaders influence positive outcomes in all directions, even under the most difficult, changing conditions. Dario will help you build your influence in all directions of your online presence.
As a Digital Strategist, after hundreds of meetings with clients, I noticed that the lack of digital marketing strategy is the real reason that some retail companies do not manage to grow and some grow successfully. I went on a search for a book that will be a step-by-step framework on how to plan, integrate and measure the effectiveness of each digital platform. I discovered this book that covers many subjects of digital marketing strategy that are absolutely crucial in successfully managing the strategy of digital marketing retail or eCommerce business.
Optimize your digital channels and ensure your marketing strategy aligns with business objectives, with this second edition of the bestselling guide to digital marketing - recommended by the Chartered Institute of Marketing.
There is no shortage of digital marketing resources yet finding a book that covers all disciplines can be a challenge. This essential and highly readable book provides an accessible, step-by-step framework to the planning, integration and measurement of each digital platform and technique, all tailored to achieve overarching business objectives.
Now featuring cutting edge updates on social media, SEO, content marketing, user experience and customer loyalty, Digital Marketing…
Entrepreneurs have a tough lot in life. We dream of creating value for others, yet we are often cursed to pay a huge price in our own lives.
My experience as an entrepreneur is no different – I struggled through three mediocre business startups, learning a little bit more with each one. Along the way, I have put my lessons learned into writing: textbooks, how-to guides and even cover stories for Entrepreneur magazine.
Combining my own experience and the best advice from other entrepreneurs, I have systematically improved my current company… and have finally broken free of the curse! Now I love to share my experience with other business owners like you!
If you really want to transform your business into a lean, mean profit machine, then Rhythm is the capstone to your journey. This is the book that pulls it all together and turns everything into a powerful growth system.
Rhythm is an easy read—full of colorful illustrations, short personal stories, and easy discussions of the impact that team building can have on the operations of a business—small or large.
I took it, hook line, and sinker, implementing the full range of metrics, reporting, planning, and goal setting. I also use the associated software. Rhythm and its ancillary tools help me to be comfortable and confident that my leadership team is hard at work, doing the right things at the right times.
As I step away from the day-to-day operations of my business, I rely on the structures taught by Rhythm (and the lessons from all the books above!).
From USA Today & Wall Street Journal Bestselling Author! Want to achieve breakthroughs and get exceptional results? Discover the system that successful growth companies have used to achieve their results.
All growing companies encounter ceilings of complexity, usually when they hit certain employee or revenue milestones. In order to burst through ceiling after ceiling and innovate with growth, a company must develop a reliable system that prompts leaders to be proactive and pivot when the need arises.
You also need to learn simple systems to empower everyone in your company to become and stay focused, aligned, and accountable.
Leadership is always the key to success in strategic planning for any organization. Great leaders can drive their organizations to success, while poor leadership can crater the organization and take generations for it to rebuild. A good leader is essential in the aspect of providing good morale for the employees of the organization. Good leadership factors cause the organization to be seen as cutting edge and as an organization that others want to go work for in an effort to be better themselves. An organization with a superior strategic planning process, will have great leaders and employees to not only formulate the plan, but also execute the plan successfully.
History is full of military men and commanders who have had to possess leadership qualities and decision-making abilities to be successful in the field and in life.
This book has a number of great qualities described throughout the book that public managers should take note of in order to be successful. I love the 10 commandments format for the book. The case studies throughout the book for both warfare and business are very insightful, and I feel beneficial for leaders to understand how the principles described are applied in real-life situations.
Richard Marcinko's explosive #1 New York Times bestselling autobiography, Rogue Warrior, chronicled the wild, death-defying adventures of his thirty controversial years as a Navy commando and creator of the legendary SEAL TEAM SIX. Three blockbuster Rogue Warrior novels transformed classified information he could never reveal in nonfiction into blistering tales of international warfare and counterterrorism. Now, writing in the tradition of A Book of Five Rings by Miyamoto Musashi, Japan's greatest samurai, Marcinko blasts other self-help guides out of the water. In LEADERSHIP SECRETS OF THE ROGUE WARRIOR, he shows how anyone can apply the skills he has honed throughout…
The Year Mrs. Cooper Got Out More
by
Meredith Marple,
The coastal tourist town of Great Wharf, Maine, boasts a crime rate so low you might suspect someone’s lying.
Nevertheless, jobless empty nester Mallory Cooper has become increasingly reclusive and fearful. Careful to keep the red wine handy and loath to leave the house, Mallory misses her happier self—and so…
I’m a serial entrepreneur who’s built and sold several startups. I’ve been helping non-venture-backed startup founders since 2005 and now I run the first startup accelerator for bootstrappers, called TinySeed. I’ve invested in 57 startups, but I don’t believe the only way to start a SaaS company is to raise money. I host the most popular podcast for bootstrappers, called Startups for the Rest of Us. I also run the most well-known conference and online community for non-venture-track SaaS founders, called MicroConf.
There are many traction channels that we can try to leverage as founders and oftentimes it’s difficult to know which channel will work best. This book provides you with the framework to methodically discover and test different traction channels effectively and systematically grow your startup. If nothing else, this book is a great list of marketing approaches that you can use as a starting point for your growth efforts.
In Traction, serial entrepreneurs Gabriel Weinberg and Justin Mares give startups the tools for generating explosive customer growth
'Anyone trying to break through to new customers can use this smart, ambitious book' Eric Ries, author of The Lean Startup
Most startups don't fail because they can't build a product. Most startups fail because they can't get traction.
Building a successful company is hard. Smart entrepreneurs know that the key to success isn't the originality of your offering, the brilliance of your team, or how much money you raise. It's how consistently you can grow and acquire new customers.
