Book description
In this essential guide, Meghan Casey outlines a step-by-step approach for doing content strategy, from planning and creating your content to delivering and managing it. Armed with this book, you can confidently tackle difficult activities like telling your boss or client what's wrong with their content, getting the budget to…
Why read it?
1 author picked The Content Strategy Toolkit as one of their favorite books. Why do they recommend it?
Despite this book being a few years old, it’s as valid today for anyone who works in content strategy or design as it was when it was published. In fact, in many ways, I think it was ahead of its time. It features a number of tools and templates for content designers and strategists to strengthen the rigour and process behind their work. I like it because it helps anyone in a content role to think more operationally too, whether that’s putting a value on the content, or prioritising content creation. My copy was given to me for my first…
From Rachel's list on copywriters looking to move into UX content design.
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