Here are 100 books that Rationality fans have personally recommended if you like
Rationality.
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What other topic brings together human behavior, culture, business, the media, and more? And what other career allows you to use that understanding to produce compelling, entertaining, and persuasive communications across broadcast, streaming, social, outdoor, in-store, new product development, and other channels? That’s why I’m passionate about it. And that’s the passion I want to instill in my students, readers, and clients. So, who am I? I’m a professor and marketing consultant (copywritnig, creative direction, and marketing strategy) with large and small clients, and nearly 10 books on the topic. Read these books and I think you’ll become passionate about this topic too!
By now, you might have noticed a theme: if I don’t enjoy reading a book, I don’t trudge through it for the deep insights or how-to information. The storytelling needs to be as strong as the concepts are useful.
Just like The Copy Workshop Workbook, I read an earlier edition of this book when I was just starting out – and it formed the basis for some of my thinking around how to influence – i.e., persuade – consumers and the role psychology and behavioral economics play in crafting effective marketing and brand development programs.
I also recommend this book if you are a consumer, too (who isn’t), because it will help keep you from falling into many of the traps that Cialdini identified.
The foundational and wildly popular go-to resource for influence and persuasion-a renowned international bestseller, with over 5 million copies sold-now revised adding: new research, new insights, new examples, and online applications.
In the new edition of this highly acclaimed bestseller, Robert Cialdini-New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion-explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Using memorable stories and relatable examples, Cialdini makes this crucially important subject surprisingly easy. With Cialdini as a guide, you don't have…
Noam Chomsky has been praised by the likes of Bono and Hugo Chávez and attacked by the likes of Tom Wolfe and Alan Dershowitz. Groundbreaking linguist and outspoken political dissenter—voted “most important public intellectual in the world today” in a 2005 magazine poll—Chomsky inspires fanatical devotion and fierce vituperation.
Michael Patrick Lynch is Board of Trustees Distinguished Professor of Philosophy and Provost Professor of the Humanities at the University of Connecticut. His books have been translated into a dozen languages and include On Truth in Politics: Why Democracy Demands It, The Internet of Us, True to Life (Editor’s Choice, The New York Times Sunday Book Review), and Know-it-All Society (winner of the 2019 George Orwell Award). Lynch’s work has been profiled in The New Yorker, The New York Times, Nature, The Guardian, The Washington Post, and many other publications worldwide; his 2017 TED talk has been viewed nearly 2 million times. He lives in CT with his family and one very philosophical dog.
This book gave me a deeper appreciation of how moral intuitions shape political divisions—not as accidents of ideology but as features of human psychology. Haidt’s metaphor of the elephant and the rider helped me see why rational argument so often fails to persuade across political lines: because reason follows intuition, not the other way around.
His mapping of multiple “moral taste buds”—including authority, loyalty, and sanctity—also challenged the narrow moral frameworks that dominate secular discourse. While I don’t agree with everything—particularly his optimistic lean toward moral equilibrium or his underemphasis on structural power—I admire his effort to move us beyond outrage toward curiosity. It’s a valuable guide for understanding why we talk past one another—and how we might start listening instead.
'A landmark contribution to humanity's understanding of itself' The New York Times
Why can it sometimes feel as though half the population is living in a different moral universe? Why do ideas such as 'fairness' and 'freedom' mean such different things to different people? Why is it so hard to see things from another viewpoint? Why do we come to blows over politics and religion?
Jonathan Haidt reveals that we often find it hard to get along because our minds are hardwired to be moralistic, judgemental and self-righteous. He explores how morality evolved to enable us to form communities, and…
As a child, I often wondered why people behave as they do, think and believe in certain ways, and/or rationalize away their behavior, ranging from the criminal to the bizarre. I have researched and studied the mind for nearly fifty years now. I have written or co-authored more than twenty books on the subject.
My new book, Mind Training, co-authored with my wife and student of over thirty years, is the culmination of everything we’ve learned. In reality, it's a story that crosses over many disciplines, cites over 200 studies, offers multiple tools for empowerment in every chapter, and does so in the personable and friendly manner that my co-author is so very good at doing.
Daniel Kahneman’s book is a must read for all who desire to understand their mind/brains and thereby maximize the use of the mind’s power over our lives.
In clear language, Daniel Kahneman illustrated the heuristic shortcuts that often limit our understanding and predispose our actions. We all hold onto outdated psychological mechanisms that create self-imposed limitations, and in doing so, we can find ourselves living out self-limiting lives.
Kahneman does an excellent job at showing us how we think we understand what we really don’t. His transparent and careful treatment of his subject has the potential to change how we think, not just about thinking, but about how we live our lives.
The phenomenal international bestseller - 2 million copies sold - that will change the way you make decisions
'A lifetime's worth of wisdom' Steven D. Levitt, co-author of Freakonomics 'There have been many good books on human rationality and irrationality, but only one masterpiece. That masterpiece is Thinking, Fast and Slow' Financial Times
Why is there more chance we'll believe something if it's in a bold type face? Why are judges more likely to deny parole before lunch? Why do we assume a good-looking person will be more competent? The answer lies in the two ways we make choices: fast,…
Master the Art and Craft of Writing
by
Leon Conrad,
A comprehensive collection of engaging and effective exercises tailored for writers at all levels. Whether you're a beginner eager to find your voice, a seasoned writer exploring new genres, or a professional honing your craft, in this book, you'll discover invaluable techniques that will transform your writing journey.
I have always been fascinated by human behaviour since going to a school where we were told there was a right and a wrong way to do everything. That never felt right to me – human beings are much bigger than that! I studied Counselling and Therapy at Norwich City College in the 1990s and later specific courses on Transactional Analysis. Many years on, I am still learning…
This book is based on the science of Positive Psychology, not just helpful tips from someone nice.
Since 1980, lots of serious research has been done on what behaviours and mindsets really make people happy – and the results are all here, in this clear, well-presented book. I dip back into this book regularly.
The key tenet of THE HOW OF HAPPINESS is that every human being has a happiness 'set point' which, depending on how high or low it is, can determine how positive or negative they feel. This book offers a practical approach to help readers increase their set point, and find a level of happiness above that which they would normally feel, and feel more satisfaction in life.
Based on scientific research and trials, this is a groundbreaking book that offers a practical plan to enable readers to achieve a more positive outlook at home, at work and in their personal…
I’m an archaeologist, which means that I’ve been lucky enough to travel to many places to dig and survey ancient remains. What I’ve realized in handling those dusty old objects is that all over the world, in both past and present, people are defined by their stuff: what they made, used, broke, and threw away. Most compelling are the things that people cherished despite being worn or flawed, just like we have objects in our house that are broken or old but that we keep anyway.
Almost everyone has more stuff than they can hold at once. Picking up something new involves setting down something that you already had. Iyengar’s book is the background for every marketing decision ever made, but from the consumer’s perspective: when there is so much stuff in the world, how do you make a choice? Part psychology, part business manual, Iyengar illustrates how much decision-making we do every single day.
Every day we make choices. Coke or Pepsi? Save or spend? Stay or go? Whether mundane or life-altering, these choices define us and shape our lives. Sheena Iyengar asks the difficult questions about how and why we choose: Is the desire for choice innate or bound by culture? Why do we sometimes choose against our best interests? How much control do we really have over what we choose? Her award-winning research reveals that the answers are surprising and profound. In our world of shifting political and cultural forces, technological revolution, and interconnected commerce, our decisions have far-reaching consequences. Use this…
The truth is, I’ve never fit in. I'm always asking questions like: Why do we do it that way? And, what if we tried this instead? These types of questions, however, though intriguing to me and other creatives, make the keepers of the status quo really nervous. As a professor and narrative inquiry researcher, I study the stories of people who've been silenced—extracting the characters, plot, and setting these narratives have in common. For workplace abuse survivors, a salient theme is they think big! To support this mission, I'm on the Executive Board and serve as the Education Director for the National Workplace Bullying Coalition and am a regular contributor to Psychology Today.
A book on quitting may seem like a downer to end my list of recommendations, but if that is what you think, you’ve got quitting all wrong.
Quitting is not about endings, but about clearing the page so there is space to write the next story. In this thought-jostling book, Duke brings the reader into the lives of notable characters who stayed in the game too long and the high price they paid for not walking away.
Throughout her engaging narratives, she infuses research on why we hang on too long and offers reflective questions to get us out of the muck. Threaded amongst the chapters are life lessons disguised on quips like when we quit on time, it likely feels like we are giving up too early, and when it looks like a tie between sticking it out and cutting our losses, we are almost always better walking away.…
'Brilliant and entertaining' Daniel Kahneman | 'Quit what you are doing right now and read this' Richard Thaler | 'Engrossing, important, and grounded in science' Katy Milkman
What if the secret to success is not just hard work, but knowing when to change track?
In this game-changing guide, decision-making expert Annie Duke shows why quitting what holds you back is essential for success. Drawing on new research and fascinating examples, this book offers practical strategies and explains:
Why it's so hard to walk away How to identify when it's best to persevere or pivot How quitting on time often feels…
Natural Religion: A None's Journey of Religious Discovery
by
Davis Baird,
My grandfather, Earl Clement Davis (1876-1953) was a Unitarian minister from 1905-1953. Born a year after he died, I never knew him. But I inherited a trunk of his manuscripts. Growing up without any religion, I was surprised to discover in these century-old writings a compelling approach to religion, one…
A former microbiologist and attorney turned children’s book author, I’m delighted to advocate for children’s self-confidence and critical thinking skills in literature. I like to write about things that I know, to share my passion, and about things I don’t know—to learn more. Stories have been an escape and a learning tool for me and I want to share stories that do the same for children today.
This recent title’s combination of silly and earnest has quickly become a favorite. Blob is able to shape itself into being anything it wants to be and it reminded me of my cloud character Lola. But unlike Lola, Blob isn’t sure at first what it wants to be, and the shapes it makes are a journey of self-exploration. As a grownup who has held many varied jobs over the years, the idea of not picking to be any one thing resonates with me. People, and blobs, get to be themselves, whatever that is.
1
author picked
Blob
as one of their favorite books, and they share
why you should read it.
This book is for kids age
4,
5,
6, and
7.
What is this book about?
A humorous picture book featuring a blob (n. a creature that can be anything they want) about embracing who we are and the many things we can be.
Blob is a creature of indeterminate kind. Blob can be a giraffe, cotton candy, and even an octopus. It's not until a certain someone continuously calls them "Bob" that Blob starts to question who they really are.
After a series of funny yet enlightening discoveries about all the possible things they can be, Blob realizes that the best thing to be is . . .
I’m a history instructor and often think about alternate historical outcomes, but you don’t get to choose those. Wish the Spanish Armada hadn’t sunk? Tough luck. But you can take a novel in any direction—kill a character, bring them back, let them fall in love, make them eat an egg salad sandwich… When the book itself is about parallel worlds, it increases those possibilities exponentially. In What Goes Up, Rosa and Eddie have very different backgrounds—Earth is two different worlds for them. What happens when there’s another world out there and they meet themselves in a different place? As one character asks, how much do you trust yourself?
Jane, Unlimited is a marvelously constructed book that focuses on Jane, a girl grieving her auntand making umbrellas, who gets an invitation to a mysterious island mansion. I am here for allmysterious island mansion books. This estate is named Tu Reviens–"You come back” in French.That is, of course, a clue to the premise. There are a couple of possible love interests, but it’snot a love triangle and I don’t think it would annoy the people who are dead set againsttriangles.
An instant New York Times bestseller—from the award-winning author of the Graceling Realm series—about adventure, grief, storytelling, and finding yourself in a world of seemingly infinite choices.
"A wild gift for readers who like books that take them to unexpected places."—Melissa Albert, author of The Hazel Wood
Jane has lived a mostly ordinary life, raised by her recently deceased aunt Magnolia, whom she counted on to turn life into an adventure. Without Aunt Magnolia, Jane is lost. So she's easily swept away when a glamorous, capricious, and wealthy acquaintance from years ago asks Jane to accompany her to a gala…
Do you know you will spend 80,000 hours at work in your lifetime? And yet we get so little guidance on how to make choices about the work we do. I am fascinated by the world of work and how we navigate it, and thrive in it. I’ve always wondered how people made decisions about how to live and how to approach finding the right kind of livelihood that fits their skills and interests. I’ve made it my job to design a method to help people get specific and clear and help them not only find the work that best utilises their skills and passions but also identifies the environment that works best for us.
If you are anything like me and struggle to decide on one career or one path then this is the book for you. If by working through your passions, skills, etc. you find that there isn’t just one area you want to work in but in fact, you are interested in loads of stuff, then this book will help you manage this challenge and create the life that you want not the one everyone else says you should have.
Don't know what to do with your life? Drawn to so many things that you can't choose just one? New York Times best-selling author Barbara Sher has the answer-do EVERYTHING!
"Designed to help you enjoy your many interests without feeling overwhelmed and unfocused" - Metro New York
Author of Wishcraft and I Could Do Anything If Only I Knew What It Was..., Barbara Sher has become famous for her extraordinary ability to help people define and achieve their goals. What Sher has discovered is that some individuals simply cannot, and should not, decide on a single path; they are genetically…
After more than 20 years of community work and activism in LGBTQ+ spaces, I couldn’t help but turn these experiences into a novel in which Berlin becomes the world’s first gay state – Proud Pink Sky,released March 14 from Amble Press. My essays and short stories focus on the strange, the queer, and the speculative, and have been published in The Sun Magazine, Guernica, Strange Horizons, PinkNews,andNature Futures,while my campaign work for LGBTQ+ and polyamory rights has been referenced in The Mirror, Buzzfeed, and BBC News. I am also nonbinary queer, have a Ph.D. in Literature, and currently live in Berlin.
Presenting one of the darkest futures I’ve ever read, The Offsetplunges us into a neo-medieval world ravaged by climate destruction. The debut novel of writing duo Natasha C. Calder and Emma Szewczak, The Offsetis set in a sinister, depopulated London which murders people for reproducing, yet it also weaves in a strange social acceptance. As with Becky Chambers’sA Psalm for the Wild-Built,queer and nonbinary people are completely and unquestioningly accepted – yet though the latter takes place in a quiet utopia, while here we’re dealing with a dramatic dystopia. This tolerance adds depth and nuance to an otherwise bleak setting, and it’s not just relegated to the background: The central protagonists form a queer family, one threatened by the omnipresent cruelties of a decaying future.
The world is dying and over populated. Professor Jac Boltanski is leading Project Salix, a ground-breaking new mission to save the world by replanting radioactive Greenland with genetically-modified willow trees. But things aren't working out and there are discrepancies in the data. Has someone intervened to sabotage her life's work?
In the meantime, her daughter Miri, an anti-natalist, has run away from home. Days before their Offset ceremony where one of her mothers must be sentenced to death, she is brought back against her will following a run-in with the law. Which parent will Miri pick to die: the one…
