100 Books Like No Logo

Set within the greatest mass migration in American history, Steinbeck’s 1939 classic follows the Joad family as they join nearly three million others who escape the Dust Bowl of the American Midwest.

Usurious banks have foreclosed and crushed the bereft farmers. More than 200,000 refugees head for California, and the Joads join them in an ambling caravan of rattling jalopies. Young Rose of Sharon moves pregnant across the continent, emblematic of both the promise and the peril of the human condition. She’s surrounded by family and hangers-on who ford the wasted continent, only to face a glut of labor in the vast farms of California and the brutal exploitation of the owner classes. The Joads are slapped with the bitter understanding that the promise of California exists largely in myth. Yet always Steinbeck returns to the promises of human connection and even happiness that beckon from just over the next… show more.

I loved reading from an old-school radical who cuts to the chase.

Davis was one of the first people to really look into climate change and its relationship to economics and human suffering.

While it is a tough read, I really liked how one almost felt being back in the nineteenth century, a time of extraordinary change with the rise of industrial capitalism.

It’s impossible to understand the modern economy without grasping the importance of debt, and no one understands debt better than Ann Pettifor.

Pettifor spent more than a decade campaigning to cancel the unjust and unpayable debt of African, Asian, and Latin American countries – debt that was causing mass impoverishment and robbing people of their rights and livelihoods. Then she turned her attention to the damage that debt was doing in the West, predicting the financial crash of 2007-8.

For Pettifor, the problem started in the early 1970s, when the financial system was ‘freed’ by politicians from the constraints which had forced it to behave in a more reasonable way up to that point. Pettifor argues that we won’t be able to deal with our economic problems until we constrain our banks once more.          

“I hear people say we have to stop and debate globalization. You might as well debate whether autumn should follow summer.”

In 2005, Tony Blair told his party that a new, free-market, globalized form of capitalism was inevitable. Filipino theorist, activists and later politician Walden Bello begged to differ. He believed globalization was a political choice, and one that suited Western elites and their multinational corporations, at the expense of the mass of humanity.

In Deglobalization, Bello sets out to show how things could be different, imagining a more diverse international economy centred on the principle of being as democratic as possible.

I love this book because it is a refreshing look at the trade in artifacts through the experiences of the artisans who produce them. Frederick Wherry tells us how handicraft artisans are able to utilize their special skills and creative talents, their personal and social connections, and their resourcefulness to their advantage while protecting their livelihood and their craft.

I love Wherry’s acute observations that are colorfully captured in his book, which allows us to see how authenticity gets generated in different situations and how it has protected some artisans from competition.

I first read Shibumi in the 1970s when it was originally published, and it changed my entire philosophy about life. The cast of characters, led by assassin Nicholai Hel, his concubine Hana, and other characters are exquisitely well drawn, and each has their own distinct character traits, some endearing and others truly despicable. The book is at once exciting, sexy, funny, satirical, philosophical, and educational. Readers learn about Japanese, Chinese, and Basque cultures, World War II history, and even spelunking, all the while Nicolai deals with the evil forces of the CIA, NSA, MI5, and MI6. A brilliant writer, Trevanian was also a philosopher of sorts, giving us his take on society and how we relate to one another. One of those books that hold up well over time and you just never forget.

Published in 2001, The Constant Gardener is my favorite le Carre Novel. A British diplomat in Nairobi, Justin Quayle, is informed his activist wife, Tess has been killed in a remote part of Kenya along with a doctor friend. As Quayle investigates her life (in a similar way to Eric Ambler unfolds Dimitrios’s life), he uncovers her work exposing large pharmaceutical companies’ unethical experiments in the poorest regions of Africa. This leads to her brutal death and cover-up at a diplomatic and political level. It is an exceptional book that makes you rethink how medicine and the industry behind it operates. After the collapse of the USSR, le Carre seemed to struggle with his work, The Constant Gardener though, kick-started another two decades of great writing from him.

A brilliant sweep through the millennia of commerce around the world. If you think globalization happened over the last quarter-century, you are wrong by about 5000 years. Find out how and why.

Banks is a freak of nature: he wrote sci-fi of the pinkest blood as well as prize-winning literary fare; all it took to indulge this duality was the use of a spare initial. The Business is one of the subtler interlopers: a minimalist, monochrome cover and a tale of corporate greed. Banks dials what could have been a staid techno-thriller up to 11 with killer prose, a razor-sharp protagonist, and outrageous flirting with the edges of possibility: magnates who get their jollies beaching cruise liners, hollowed-out mountain lairs, revving supercars to the destruction around the Swiss mountains. This is a novel that pops with the wit and flair of a writer at the height of his powers and determined to have a blast.

Too many books on how to succeed in the arts talk about how you are a "product." These people are idiots who know nothing about business. If you are an actor, singer, or painter, you are not a product. That implies you are able to be sold to multiple people at the same time. And re-used. And replaced when you break. Sorry, you’re not a product.

You are an entrepreneur, and you are selling…a service. And that service is…invisible. That’s what this book taught me. I am not a product. I am a salesman, and I am selling the invisible.

The techniques required to sell a service are far different from selling a product, and heck, I just didn’t like thinking of myself as a product anyway! I am a unique human being with incredibly unique talents. Aren’t you?