Here are 100 books that Humble Inquiry fans have personally recommended if you like
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What other topic brings together human behavior, culture, business, the media, and more? And what other career allows you to use that understanding to produce compelling, entertaining, and persuasive communications across broadcast, streaming, social, outdoor, in-store, new product development, and other channels? That’s why I’m passionate about it. And that’s the passion I want to instill in my students, readers, and clients. So, who am I? I’m a professor and marketing consultant (copywritnig, creative direction, and marketing strategy) with large and small clients, and nearly 10 books on the topic. Read these books and I think you’ll become passionate about this topic too!
By now, you might have noticed a theme: if I don’t enjoy reading a book, I don’t trudge through it for the deep insights or how-to information. The storytelling needs to be as strong as the concepts are useful.
Just like The Copy Workshop Workbook, I read an earlier edition of this book when I was just starting out – and it formed the basis for some of my thinking around how to influence – i.e., persuade – consumers and the role psychology and behavioral economics play in crafting effective marketing and brand development programs.
I also recommend this book if you are a consumer, too (who isn’t), because it will help keep you from falling into many of the traps that Cialdini identified.
The foundational and wildly popular go-to resource for influence and persuasion-a renowned international bestseller, with over 5 million copies sold-now revised adding: new research, new insights, new examples, and online applications.
In the new edition of this highly acclaimed bestseller, Robert Cialdini-New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion-explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Using memorable stories and relatable examples, Cialdini makes this crucially important subject surprisingly easy. With Cialdini as a guide, you don't have…
It is April 1st, 2038. Day 60 of China's blockade of the rebel island of Taiwan.
The US government has agreed to provide Taiwan with a weapons system so advanced that it can disrupt the balance of power in the region. But what pilot would be crazy enough to run…
I am one of those people who has several careers going on at once. I am widely known as a professional writer and have written 18 books, mostly professional and business books, but I have also written in the self-help genre and some fiction. In parallel with this, I am an independent consultant and have run my consultancy business Enixus Limited for almost 20 years helping large organisations worldwide with complex change programmes. Most of my business books weave together my love of writing with my professional interests and experiences.
This was the book that really got me thinking about consultancy, professional services and that broad category of work that you get paid to help people because of what you know. The central topic of this book is trust. Now we all understand what trust is – or at least we think we do. But when faced with the challenge of building trust many of us stumble. This book breaks trust down into its component parts and explores how you can use this understanding to build trust. Trust building is essential whenever you offer service to someone else, especially when it is an intangible service like consultancy. Every consultant and every freelancer should read this book.
Integrating detailed analysis, illuminating examples, and a hands-on approach, this practical business handbook explores the essential components and benefits of developing trust-based relationships in the corporate world.
Throughout my oddly circuitous career, my mission has always been to help clients grow their businesses. Along the way, I’ve come up with some pretty useful insights and innovations. I mixed cartoons (I’m also one of the WSJ cartoonists) with direct marketing and created a new genre that broke many response records. Then I wrote How to Get a Meeting with Anyone, which helped readers drastically improve their sales results (and was named one of the top 64 sales books of all time). And now, How to Grow Your Business Like a Weed adapts nature’s ultimate growth model for business use, to produce explosive, sustainable growth.
I enjoyed Alan Weiss’ book, Million Dollar Consulting, for its refreshingly hard-nosed look at dealing with clients. A business can’t exist without them, but contrary to conventional wisdom, the customer isn’t always right. They’re often difficult, stubborn, and think they know more about a given subject than the expert staring them in the face. Weiss’ book is a practical course on landing and working effectively with clients, especially getting paid what you’re worth. If your business model includes working with high-end clients, this book is a treasure map for growth.
Build a thriving consultancy with the updated edition of this classic bestseller
Having inspired generations of consultants and entrepreneurs around the world, the "Rock Star of Consulting" Alan Weiss returns with a revised and completely updated edition of his authoritative guide to consulting success.
Weiss provides his time-tested model on creating a flourishing consulting business, while incorporating and focusing on the many dynamic changes in solo and boutique consulting, coaching, and entrepreneurship. In addition to guidance on raising capital, attracting clients, and creating a marketing plan, he also gives brand new step-by-step advice on:
A Duke with rigid opinions, a Lady whose beliefs conflict with his, a long disputed parcel of land, a conniving neighbour, a desperate collaboration, a failure of trust, a love found despite it all.
Alexander Cavendish, Duke of Ravensworth, returned from war to find that his father and brother had…
I am one of those people who has several careers going on at once. I am widely known as a professional writer and have written 18 books, mostly professional and business books, but I have also written in the self-help genre and some fiction. In parallel with this, I am an independent consultant and have run my consultancy business Enixus Limited for almost 20 years helping large organisations worldwide with complex change programmes. Most of my business books weave together my love of writing with my professional interests and experiences.
The part about consulting many people hate is the selling bit. Well what better way to go into a conversation in which you are trying to sell your services than with an understanding of the process clients go through to buy? This book provides a useful understanding of the client’s viewpoint of consulting. Although I think it is of best use to those in sales roles in larger consultants and professional services firms, there is also advice, or perhaps a way of thinking, that is useful to everyone from the biggest firm to that single freelance consultant.
The real-world guide to selling your services and bringing in business
How Clients Buy is the much-needed guide to selling your services. If you're one of the millions of people whose skills are the 'product,' you know that you cannot be successful unless you bring in clients. The problem is, you're trained to do your job-not sell it. No matter how great you may be at your actual role, you likely feel a bit lost, hesitant, or 'behind' when it comes to courting clients, an unfamiliar territory where you're never quite sure of the line between under- and over-selling. This…
As a faculty member and program evaluator, I’ve spent over two decades exploring questions around cross-cultural dynamics, empowerment, and human flourishing. I care deeply about vulnerable people and the misuse of power, and I find joy in conducting research that can improve people’s lives. I recognize that my early work as a counselor brings a unique perspective to my work, as does my childhood, which was partially spent in the Peruvian rainforest.
David Brooks thinks deeply and writes thoughtfully. He challenges me through this book to be a better person and to live a more courageous, authentic life.
As I conducted interviews with scores of social entrepreneurs and development leaders for my book, several commented on the toxic hero culture that exists in this space.
People want to change the world for a variety of reasons–and some of these reasons have more to do with what success would do for them rather than for the people they are trying to serve. This book shines a light on this problem, and I appreciate David’s courage in writing what he did.
David Brooks challenges us to rebalance the scales between the focus on external success - “résumé virtues” - and our core principles.
Named one of the best books of the year by The Economist
With the wisdom, humor, curiosity, and sharp insights that have brought millions of readers to his New York Times column and his previous best sellers, David Brooks has consistently illuminated our daily lives in surprising and original ways. In The Social Animal, he explored the neuroscience of human connection and how we can flourish together. Now, in The Road to…
Look around us—DEI (Diversity, Equity, and Inclusion) is under attack. From challenges to the Voting Rights Act and bans on books to the suppression of history and education, protections and rights are being rolled back. We must all recognize that systemic racism, patriarchy, homophobia, and other forms of discrimination harm not only the oppressed but also those who ostensibly benefit from these structures. It is time to move beyond passive or performative allyship and become proactive Disruptors—individuals willing to stand up and use their voices to advocate for equity and mutual respect.
The ways in which we lead must be examined in order to lead with
compassion and empathy. Traditionally, leaders have used a top-down approach to leadership, very
regimented and militaristic, but we are talking about people not war. So how can one lead a people,
an organization, in a way that is efficient and allows for growth?
Koenig’s approach is less a “heroic”
leadership style but one that is human-centered, seeing humility as strength is key to achieving
goals in a multicultural and complex society.
“A game-changing book that redefines leadership in the modern world.” ―Dr. Marshall Goldsmith, Thinkers50 #1 Executive Coach and New York Times bestselling author of The Earned Life, Triggers, and What Got You Here Won’t Get You There
When veteran executive coach, professor, and ultraendurance champion Urs Koenig signed up to be a NATO peacekeeping commander and United Nations peacekeeper in his fifties, he thought he knew a thing or two about leadership.
What he discovered was a new way of thinking that replaces the top-down, “heroic” leadership of the past with a more human-centered approach that views humility as a…
The Duke's Christmas Redemption
by
Arietta Richmond,
A Duke who has rejected love, a Lady who dreams of a love match, an arranged marriage, a house full of secrets, a most unneighborly neighbor, a plot to destroy reputations, an unexpected love that redeems it all.
Lady Charlotte Wyndham, given in an arranged marriage to a man she…
My name was not a misnomer like a large guy being called Tiny. I’ve been gregarious and insightful with others since I was a child. Moreover, there are few that can sit at the table with me when it comes to connecting with people as well as understanding why they do what they do. It is because of this that I’m drawn to amazing people, deterred by ugly people, and constantly walking the lines that connect in our minds and between people. This M.O. crosses over with my tastes in entertainment medium. If I’m consuming media, it has to really grab me. If I’m creating media, I want to ensure it really grabs you!
This book, bundled as the first three in the series, is one that I’ve reread often over the last twenty years. It may be in the science fiction genre, but it’s really Dr. Vic Hunt connecting the dots that others can’t quite see. The author pours brilliance and humility into Dr. Hunt which creates an almost immediate bond. The characters are written so well that you feel that you’re uncovering the mysteries at the same time Dr. Hunt is. This is rare in third person writing as authors tend to tell you the story instead of taking you on the journey of the character. Throw in the right mix of light and deep plot lines and it will soon become a regular read for you, too.
Discover the first three books in the ground-breaking 21st century hard-science fiction saga by James P. Hogan: INHERIT THE STARS The skeletal remains of a human body are found on the moon. His corpse is 50,000 years old, and nobody knows who he was, how he got there, or what killed him. THE GENTLE GIANTS OF GANYMEDE A long-ago wrecked ship of alien giants is discovered by Earth's scientists on a frozen satellite of Jupiter. Then, spinning out of the vastness of space, a ship of the same strange, humanoid giants has returned.... GIANTS' STAR Humans finally thought they comprehended…
I am pathologically allergic to “message” books. As the former host of The Gittle List contest for self-published authors, I’ve read hundreds of children’s books. Many were “tell, not show” books. Stories with phrases like “we all should respect each other’s differences” rather than showing characters respecting each other’s differences. My recommended books are, at least in part, about diversity. Like my own book series, they demonstrate diversity through unusual friendships. Showing how characters work out their differences by learning about each other and finding ways to get along. A good story can change hearts and minds when characters carry the message–not beat readers over the head with it.
It earned a spot on the 2014 Gittle List, a contest I hosted for 5 years for self-published children’s book authors. I’ve purchased several copies for both children and adults. Somewhere, there’s a video of my grandson reading it to me (well, a couple of pages).
It’s unique in character, words, and pace. Seeing the two characters becoming friends, being the closest of friends, having a fallout that separates them, and finding their way back to each other moved me to tears because that is what my son and I were doing, at the time. Finding our way back to each other.
The lessons of forgiveness and humility flow naturally without ever saying those words explicitly.
A modern day tale of devoted friendship and the things each of us has to endure to make a valued friendship last. Spring has sprung in vibrant and colorful Under Valley. The valley is alive with wonderful creatures and tales to tell. As our story unfolds, we find an unusual pair. One is a silky orange snake, the other is a bright pink square. Their new friendship will blossom, then change, and change again. Let's hope, for their sake, it gets better in the end.
I am committed to creative work. All of my adult life has been shaped by that commitment. And while I don’t directly recommend it (unconventional routes are unpaved, and, of course, there be dragons), I know it is the route to beauty and making the most out of the world as we live it. We’re lucky to make music, show love, and hand it down to our kids, but we need to tell stories, and we must have stories to tell. All of this arises from your creative power. I know a lot more than I can say with words, but the languages of sharing emerge from venturing into the unknown.
Once you’ve opened yourself up, gotten a few instructions and are reminded that nothing is holding you back, you’re ready to connect with your own internal mechanisms. Hillman re-positions psychology in the context of soul-making, where it makes most sense and is most useful for us.
We get hung up on so many things, and Hillman fearlessly wades into every one of them with great intention. I think Hillman is one of the smartest, most perceptively radical writers not named Jung, and this book grapples with the uneasy humility that is creative work: your own soul-making.
This book follows the journey of a writer in search of wisdom as he narrates encounters with 12 distinguished American men over 80, including Paul Volcker, the former head of the Federal Reserve, and Denton Cooley, the world’s most famous heart surgeon.
In these and other intimate conversations, the book…
I've been scammed several times. Even getting out of one and then being suckered into another. So after the last time, I just quit buying stuff until I'd gotten how and why I could get flim-flammed to begin with. So people could wise themselves up and get their freedom back. It only took a couple of years of my life, but I was able to use all my experiences of being scammed, so the research technically started many years earlier. I've got several degrees including a doctorate, and have published hundreds of titles from the research I've done in various fields. Even one on how to research.
Inspired by Napoleon Hill, Jones researched thoroughly to come up with a simple four-step approach that can help a person get everything they want out of life. Once he found his research completed, he then determined to test it—and wound up with a national company with representatives in every state, plus an 8-figure income in 5 years (starting in the early 1950s). I use this four-step formula daily—for everything.
If You Can Count to Four, Here's How to Get Everything You Want Out of Life!
Yes, anyone who will, in the spirit of humility and sincere desire, study and learn how to use the ideas contained in this book, can enjoy a full measure of happiness, health and prosperity according to his individuality.
There is an infinite abundance in this universe. Not only is there an infinite abundance of happiness, faith, love, courage, joy, humility, wisdom, generosity, peace, gentleness, meekness, patience, kindness, and all such qualities one could ever desire to express habitually, but there is an infinite abundance…