Books like 21 Lessons for the 21st Century — picked by fans

By now, you might have noticed a theme: if I don’t enjoy reading a book, I don’t trudge through it for the deep insights or how-to information. The storytelling needs to be as strong as the concepts are useful.

Just like The Copy Workshop Workbook, I read an earlier edition of this book when I was just starting out – and it formed the basis for some of my thinking around how to influence – i.e., persuade – consumers and the role psychology and behavioral economics play in crafting effective marketing and brand development programs.

I also recommend this book if you are a consumer, too (who isn’t), because it will help keep you from falling into many of the traps that Cialdini identified.

This is the quickest, easiest how-to read you’ll ever enjoy. Framed as a novel, it provides terrific insights into organizational leadership.

I come back to concepts the book develops and use the tools the book provides over and over. Sure, it’s a little simplistic at times, but all those simple principles are right on target and can be adapted for the real world.

I loved this book. It was a thought-provoking guide to navigating life's challenges and complexities. I especially loved the way Jordan Peterson drew on psychology, philosophy, and personal anecdotes to impart practical principles for finding meaning and purpose.

Each rule serves as a roadmap for self-improvement, urging you to confront challenges, take responsibility, and strive for a meaningful existence. Jordan Peterson's insights are both profound and accessible, providing me with a framework for personal growth in a world often marked by chaos.

Whether exploring the nature of truth or the importance of standing tall, this book is a compelling and enriching read.

I must say that this book was very surprising. At times, it challenges the reader because it compels introspection, giving sharp insights into human nature, ambition, and influence. I highly recommend it as it teaches one how to move with awareness instead of manipulating, while protecting your boundaries, and leading wisely. It reminded me that power does not always look like a title or a loud voice, it can also be the quiet confidence of a woman who knows her worth.

I recommend this book because it equips the reader with a deep understanding of how power moves in the world, and if you combine that knowledge with integrity and empathy, you become unstoppable.  

This is an interesting collection of essays on the history of the CIA.

A spy agency thrives on deceit and uncertainty, making plans and taking actions when the adversary also thrives on those same elements.

Arranged in chronological order, the essays cover nearly 20 different incidents, describing the challenges, uncertainties, goals, and decisions made by both high-level political decision-makers and practitioners in the field.

Topics covered include early stages in the development of the CIA (founded in 1947), including covert action against the Soviet Union in the 1950s, the Bay of Pigs (1961), the Iran-Contra affair (mid-1980s), up to more recent events with bin Laden, fake news, and more.

War is the realm of uncertainty. Clausewitz sums this up by referring to the "fog of war".

Military commanders must confront this uncertainty, making far-reaching decisions when the fog of war obscures their understanding of the situation and the implications of their actions.

The book contains concise professional and historical biographies of 6 generals of the IDF, serving from early 1973 (prior to the Yom Kippur War) to 2013. The studies focus on decisions made – or not made – by these generals, the uncertainties that they confronted, and the military, political and social constraints they faced.

An interesting aspect is the personal and individualistic nature of the decision-making process. While military activity has a long history and much theory, it is more of an art than a science. The art of war, and of preventing war, is very personal, and it differs from one general to another. Some generals… show more.

This is a very readable account of Hannibal and his exploits, though it’s perhaps a somewhat idealized, romantic, and heroic portrayal of the man. Nonetheless it’s a great read.

The book follows Hannibal’s many military exploits in Carthage, Sicily, Spain, and many more, up to Cannae, Rome, and his ultimate fall from power and exile.

One sees the continual tension between three factors: Hannibal’s military genius in making military decisions despite deep uncertainty about his own capabilities and about the adversary's intentions, the military genius of his opponents, and the ruthless hand of uncertainty in human history. Hannibal’s life illustrates all three factors.

The author presents a reasoned rational explanation of historical events: Agents act rationally from self-interest. History makes sense.

As I read the book, I was challenged to ask: how rational is human behavior? What does rationality mean in a world that we hardly understand because it is fraught with uncertainty?

Uncertainty and surprise are important in history: What will be the next revolutionary invention? Who will be the next charismatic leader? What new ideology will sweep away conventions? Does history really make sense? Can we really make rational decisions when we face deep uncertainty about the world?

This is a popular science book, so a little different from the others on this list. It is a beautifully written book that is accessible to people who don’t know much about AI but is simultaneously thought-provoking for experts.

It contains probably the best discussion of "intelligence" that I've read, interesting insights into how Google and other tech giants came to develop their machine learning strategy, and a fascinating chapter that views recommendation engines and their users as parts of a single intelligent organism. It's concise and easy to read.

I've read many popular AI books, which are highly variable in quality, and this criminally underappreciated work is the best by miles. 

The only work of fiction on this list, Motel of the Mysteries set me laughing, first at the book itself, then at historians more generally, and finally at myself.

Macaulay invites us to join a fictitious archaeological team from the future excavating a twentieth-century American motel that had been buried under a tsunami of junk mail. If this team is misunderstanding American culture so ridiculously and profoundly, how far have real historians missed the mark when writing about their subjects and their religions? If the Christians and Muslims of the fifteenth century read my Jesus book, would they be laughing at me?

This book makes me more cautious, more reflective, and more creative when I'm doing my own excavations of past religious cultures.