Book description
“This book gives you more sound, simple copywriting advice per page than anything I have read.”— DRAYTON BIRD, Ogilvy Creative Director. Based on one of the copywriting industry’s most unique and celebrated newsletters, VeryGoodCopy distills over a decade of Eddie Shleyner’s absorbing writing about creativity, storytelling, and persuasion into 207…
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Why read it?
1 author picked Very Good Copy as one of their favorite books. Why do they recommend it?
Every single word in this book is pure, fluff-free gold that lays out a clear process for creating copy that truly resonates, no matter the format. Eddie also delivers a powerful reminder of how human creativity can elevate writing beyond what AI delivers.
The bite-sized lessons are perfect for fitting into the chaos I face running a business and raising 2 busy kids. I can easily dip back in whenever I need inspiration or a quick refresher. It’s distilled, actionable, and cuts through the noise—this book has become my go-to whenever I want to level up my copywriting or have…
From K. M.'s list on marketing to help you truly engage your audience.
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