Book description
With a new afterword by the author
Drawing on over a decade's experience at the Gallup Poll and a distinguished academic career in survey research, David W. Moore—praised as a "scholarly crusader" by the New York Times—reveals that pollsters don't report public opinion, they manufacture it. In this highly critical…
Why read it?
1 author picked The Opinion Makers as one of their favorite books. Why do they recommend it?
Early in my career I was responsible for running the UK brand tracking and customer experience studies of a global brand. I was constantly battling to reconcile what the research told me with what the real data from the business showed was actually going on. This book, written by someone who was a senior editor at the Gallup market research company for years, helped me appreciate some of the reasons that survey results are inaccurate. It also reveals how opinion polls can be used to distort elections and manipulate people – scary stuff.
From Philip's list on understanding consumers and your consumer self.
If you love The Opinion Makers...
These Blue Mountains
A moving story of love, betrayal, and the enduring power of hope in the face of darkness.
German pianist Hedda Schlagel's world collapsed when her fiancé, Fritz, vanished after being sent to an enemy alien camp in the United States during the Great War. Fifteen years later, in 1932, Hedda…
Want books like The Opinion Makers?
Our community of 12,000+ authors has personally recommended 100 books like The Opinion Makers.
Share your top 3 reads of 2025!
And get a beautiful page showing off your 3 favorite reads.
1,340
readers submitted
so far, will you?
📚 If you like The Opinion Makers, you might also like...
Miami Beat
Jose Castillo is a cynical, wise-cracking Cuban-American who restores classic cars. He’s also a private eye whose sarcastic ways sometimes get him into trouble.
One day, in the process of installing a four-barrel carburetor on a 1965 Mustang, into his shop walks trouble—in the shape of a mysterious, beautiful woman…
Bruce Songs
Bruce Songs is an authoritative guide that offers an in-depth exploration of Bruce Springsteen's musical legacy. Covering Springsteen's entire discography, from "Greetings from Asbury Park, N.J." to "Only the Strong Survive", this unique book combines historical context, literary analysis, and meticulous research.
Unlike any other resource, it provides detailed analyses…
