Book description
With a new afterword by the author
Drawing on over a decade's experience at the Gallup Poll and a distinguished academic career in survey research, David W. Moore—praised as a "scholarly crusader" by the New York Times—reveals that pollsters don't report public opinion, they manufacture it. In this highly critical…
Why read it?
1 author picked The Opinion Makers as one of their favorite books. Why do they recommend it?
Early in my career I was responsible for running the UK brand tracking and customer experience studies of a global brand. I was constantly battling to reconcile what the research told me with what the real data from the business showed was actually going on. This book, written by someone who was a senior editor at the Gallup market research company for years, helped me appreciate some of the reasons that survey results are inaccurate. It also reveals how opinion polls can be used to distort elections and manipulate people – scary stuff.
From Philip's list on understanding consumers and your consumer self.
If you love The Opinion Makers...
Aggressor
It is April 1st, 2038. Day 60 of China's blockade of the rebel island of Taiwan.
The US government has agreed to provide Taiwan with a weapons system so advanced that it can disrupt the balance of power in the region. But what pilot would be crazy enough to run…
Want books like The Opinion Makers?
Our community of 12,000+ authors has personally recommended 100 books like The Opinion Makers.
Share your top 3 reads of 2025!
And get a beautiful page showing off your 3 favorite reads.
1,276
readers submitted
so far, will you?
📚 If you like The Opinion Makers, you might also like...
My Book Boyfriend
Lily loves her community garden. Rupert wants to bulldoze it. When feelings grow, will they blossom or turn to rubble?
"It literally had everything! - Bookworm Characters - Humor - Banter - Swoon-worthy lines." - Book Reviewer.
Everyday Medical Miracles
Frontiers of Women from the healthcare perspective. A compilation of 60 true short stories written by an extensive array of healthcare providers, physicians, and advanced practice providers.
All designed to give you, the reader, a glimpse into the day-to-day activities of all of us who provide your health care. Come…
