Book description
“A practical, heartfelt manual for anyone who needs to change minds and actions. Lisa Cron shares the art of practical empathy with leaders who care enough to make a difference.”—Seth Godin, author of The Practice
A step-by-step guide to using the brain's hardwired need for story to achieve any goal,…
- Coming soon!
Why read it?
1 author picked Story or Die as one of their favorite books. Why do they recommend it?
This is a wonderful and beautifully written book about the power of story. Story is not just about information and persuasion. It is about rehearsal for life; it is about creating confidence and agency. It is about transformation.
We face huge crises of climate, nature and social inequality. What people don't need is more data, more facts. We know the problems; we actually know many of the solutions. So how to do that thing that wakes us up with excitement and the desire to make a difference? The Red Queen said, "why sometimes I've believed as many as six impossible…
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