Book description
Scenario planning allows companies to move away from linear thinking and better understand external change. Eight years (and 30,000 copies) after publication Scenarios is still acknowledged as the definitive work in the field. Now, Kees van der Heijden brings his bestseller up to date, following up on his original case…
Why read it?
1 author picked Scenarios as one of their favorite books. Why do they recommend it?
I love this book because it forced me to think. Kees van der Heijden’s book is very detailed and provides a comprehensive outline of the complete scenarios and corporate strategy process. Consequently, I had to return to this book several times to fully comprehend his message.
The learning that took place made it worth the effort. Although contrasting in depth and writing style, this book is the perfect accompaniment to Peter Schwartz’s Art of the Long View.
From Steve's list on The best books to help you think about the future.
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