Book cover of Priceless: The Myth of Fair Value

Book description

Prada stores carry a few obscenely expensive items in order to boost sales for everything else (which look like bargains in comparison). People used to download music for free, then Steve Jobs convinced them to pay. How? By charging 99 cents. That price has a hypnotic effect: the profit margin…

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Why read it?

1 author picked Priceless as one of their favorite books. Why do they recommend it?

Would you guess that the average daily temperature in San Francisco is above or below 558 degrees Fahrenheit?

I'm going to assume you guessed "below", because that's the right answer and absolutely everybody gets it right.

Now---what would you guess is the actual average daily temperature in San Francisco? If you are like just about everybody, your guess right now is quite a bit higher than the guess you’d have made a minute ago, before you saw my first (entirely ludicrous) question. This well-documented effect persists even when subjects are told about it and warned not to fall prey to…

From Steven's list on the biggest questions.

If you love Priceless...

Book cover of These Blue Mountains

These Blue Mountains by Sarah Loudin Thomas,

A moving story of love, betrayal, and the enduring power of hope in the face of darkness.

German pianist Hedda Schlagel's world collapsed when her fiancé, Fritz, vanished after being sent to an enemy alien camp in the United States during the Great War. Fifteen years later, in 1932, Hedda…

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Miami Beat by Jorge E. Goyanes,

Jose Castillo is a cynical, wise-cracking Cuban-American who restores classic cars. He’s also a private eye whose sarcastic ways sometimes get him into trouble.

One day, in the process of installing a four-barrel carburetor on a 1965 Mustang, into his shop walks trouble—in the shape of a mysterious, beautiful woman…

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Bruce Songs by Kenneth Womack,

Bruce Songs is an authoritative guide that offers an in-depth exploration of Bruce Springsteen's musical legacy. Covering Springsteen's entire discography, from "Greetings from Asbury Park, N.J." to "Only the Strong Survive", this unique book combines historical context, literary analysis, and meticulous research.

Unlike any other resource, it provides detailed analyses…

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