Book description
Human Motivation, originally published in 1987, offers a broad overview of theory and research from the perspective of a distinguished psychologist whose creative empirical studies of human motives span forty years. David McClelland describes methods for measuring motives, the development of motives out of natural incentives and the relationship of…
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Why read it?
1 author picked Human Motivation as one of their favorite books. Why do they recommend it?
To me, an important book should: (1) help us to understand and see things differently; (2) be based on careful research and empirically based; and (3) stand the test of time.
Motivating others is the primary purpose if leaders. McClelland led research into the unconscious processes that motivate people. Using projective techniques and latent coding of myths, folklore, music, prayers, literature and such, he and his colleagues unlocked the deeper messages socialized into people. In this book, McClelland reveals a rich 50 year history of rigorous research from psychology, anthropology, sociology, and history. His theory of motivation is the most…
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