The best books to understand human behaviors that drive conversion rate optimization

Book cover of Thinking, Fast and Slow Book cover of Don't Make Me Think: A Common Sense Approach to Web Usability Book cover of Competing Against Luck: The Story of Innovation and Customer Choice Book cover of Predictably Irrational: The Hidden Forces That Shape Our Decisions Book cover of Influence: The Psychology of Persuasion

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Book cover of Influence: The Psychology of Persuasion Book cover of Thinking, Fast and Slow Book cover of Predictably Irrational: The Hidden Forces That Shape Our Decisions Book cover of Don't Make Me Think: A Common Sense Approach to Web Usability Book cover of Innovation: The Five Disciplines for Creating What Customers Want Book cover of The Myths of Creativity: The Truth about How Innovative Companies and People Generate Great Ideas

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