Book description
The history of Johnnie Walker, tracing its roots back to 1820, is also the history of Scotch whisky. But who was John Walker - the man who started the story? And how did his business grow from the shelves of a small grocery shop in Kilmarnock to become the world's…
Why read it?
1 author picked A Long Stride as one of their favorite books. Why do they recommend it?
Historian Dr. Nicholas Morgan, Nick for intimi, was instrumental in setting up Diageo’s archives during his more than 30-year long career in the whisky industry and that is only one of his many accomplishments in this particular field. In the three years before he retired, he studied the history of the best-selling whisky brand in the world: Johnnie Walker. The result is an excellent book that explains how the making of whisky grew from a cottage industry in the Highlands to the multi-billion dollar industry of today. He uses the JW brand as an ‘example par excellence’ and explains…
From Hans' list on whisky & whiskey.
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