Here are 100 books that The NeuroGeneration fans have personally recommended if you like
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As a techno-optimist, I believe that technology can make us better! Technology should make us stronger and healthier, technology should enable us to do things we couldn’t do without it, and technology should create an equitable future. In 25 years, I want superhuman eyesight, joints, and memory. I want to travel with family and friends both physically and virtually through the metaverse. And I want to make sure that all of our data is used responsibly and ethically to optimize our home and community. All of the books I selected (including mine!) build on these themes painting a picture of a future that is optimistic, and show us how we can be active participants in creating the future we want to see.
Science journalist Sally Adee brings alive the fact that yes, we are electric.
If we could truly understand the way our bodies work electrically and not just chemically, it could open the doors to a revolution in medicine. We would look at the brain and the nervous system in a whole different light; pharmaceuticals would be replaced by electroceuticals; and we might sleep better and live longer.
I recommend this book because I enjoyed going on this journey through history to the future!
Science journalist Sally Adee breaks open the field of bioelectricity—the electric currents that run through our bodies and every living thing—its misunderstood history, and why new discoveries will lead to new ways around antibiotic resistance, cleared arteries, and new ways to combat cancer.
You may be familiar with the idea of our body's biome: the bacterial fauna that populate our gut and can so profoundly affect our health. In We Are Electric we cross into new scientific understanding: discovering your body's electrome.
Every cell in our bodies—bones, skin, nerves, muscle—has a voltage, like a tiny battery. It is the reason…
A moving story of love, betrayal, and the enduring power of hope in the face of darkness.
German pianist Hedda Schlagel's world collapsed when her fiancé, Fritz, vanished after being sent to an enemy alien camp in the United States during the Great War. Fifteen years later, in 1932, Hedda…
As a techno-optimist, I believe that technology can make us better! Technology should make us stronger and healthier, technology should enable us to do things we couldn’t do without it, and technology should create an equitable future. In 25 years, I want superhuman eyesight, joints, and memory. I want to travel with family and friends both physically and virtually through the metaverse. And I want to make sure that all of our data is used responsibly and ethically to optimize our home and community. All of the books I selected (including mine!) build on these themes painting a picture of a future that is optimistic, and show us how we can be active participants in creating the future we want to see.
Dr. Rana el Kaliouby is an Egyptian-born computer scientist and tech entrepreneur who co-founded the company Affectiva based on her pioneering work on Emotion AI, a subfield of Artificial Intelligence.
Emotion AI is designed to understand, respond to, and simulate human emotions. Rana believes this technology has profound implications across various sectors, including mental health, education, transportation, and robotics. It can enhance our digital interactions, create empathetic robots, improve road safety by monitoring driver attention, and aid in mental health diagnosis and treatment.
I recommend this book because what’s not to love about building empathy and emotion into technology!
'Rana el Kaliouby's vision for how technology should work in parallel with empathy is bold, inspired and hopeful' Arianna Huffington, founder and CEO of Thrive Global
'This lucid and captivating book by a renowned pioneer of emotion-AI tackles one of the most pressing issues of our time: How can we ensure a future where this technology empowers rather than surveils and manipulates us?' Max Tegmark, professor of physics at Massachusetts Institute of Technology and author of Life 3.0
We are entering an empathy crisis. Most of our communication is conveyed through non-verbal cues - facial expressions, tone of voice, body…
As a techno-optimist, I believe that technology can make us better! Technology should make us stronger and healthier, technology should enable us to do things we couldn’t do without it, and technology should create an equitable future. In 25 years, I want superhuman eyesight, joints, and memory. I want to travel with family and friends both physically and virtually through the metaverse. And I want to make sure that all of our data is used responsibly and ethically to optimize our home and community. All of the books I selected (including mine!) build on these themes painting a picture of a future that is optimistic, and show us how we can be active participants in creating the future we want to see.
Neuroscientist Dr. Lisa Mosconi dives into the fascinating world of women's brain health and its connection to Alzheimer's disease. She presents cutting-edge research and insights that aim to empower women to take charge of their cognitive well-being.
One of the reasons I love this book is the exploration of various technologies that are revolutionizing the field. Lisa introduces us to advanced brain imaging techniques like PET scans and MRI, which provide valuable insights into brain health and potential early signs of Alzheimer's.
She also delves into the emerging field of precision medicine, discussing genetic testing and personalized interventions for optimal brain health. In addition, Lisa sheds light on the role of lifestyle factors such as diet, exercise, and sleep in maintaining cognitive vitality.
Lisa’s informal style makes complex scientific concepts accessible and engaging, ensuring that readers can apply the knowledge gained to their own lives.
"In The XX Brain, Lisa meticulously guides us in the ways we can both nourish and protect ourselves, body and mind, to ensure our brains remain resilient throughout our lives." --from the foreword by Maria Shriver
The first book to address cognitive enhancement and Alzheimer's prevention specifically in women--and to frame brain health as an essential component of Women's Health.
In this revolutionary book, Dr. Lisa Mosconi, director of the Women's Brain Initiative at Weill Cornell Medical College, provides women with the first plan to address the unique risks of the female brain.
Sine, a professor of creative writing, accompanies Sam, a neuroscientist, on a conference trip to a Hotel Castle. Sam wants to present a new device, the "monitor." Sine hopes to recover from tending to her mother who just passed away.
When they arrive, Sine is in a dream-like state. Real…
Green sketching opened my eyes to the beauty and joy in my life that I’d never noticed before, beauty and joy that cost nothing to me or the planet. It quietened my busy brain, reduced my anxiety, and made me much more resilient. I’m now trying to help others put down their phones and pick up a pencil. Because when we change what we look at, we can change how we feel. And I’m convinced that once we see and appreciate nature’s beauty with fresh eyes, we’ll start to love and take care of it again.
As someone who straddles the sciences and the arts, I devoured this book and loved learning more about why participating in the arts, whether as a creator or a beholder, brings me so much joy.
I had no idea the cells in my heart actively respond to aesthetic stimuli!
NEW YORK TIMES BESTSELLER • A life-altering journey through the science of neuroaesthetics, which offers proof for how our brains and bodies transform when we participate in the arts—and how this knowledge can improve our health, enable us to flourish, and build stronger communities.
“This book blew my mind!”—Angela Duckworth, #1 New York Times bestselling author of Grit
Many of us think of the arts as entertainment—a luxury of some kind. In Your Brain on Art, authors Susan Magsamen and Ivy Ross show how activities from painting and dancing to expressive writing, architecture, and more are essential to our lives.…
I am a journalist who has strayed into book writing with a particular interest in the history of post-independent and contemporary India. My interest in this subject developed as an offshoot of reporting on landmark changes during the period of economic liberalization in the 1990s. One of the astounding stories of this period was the rise of the technology industry and the outsourcing business. A deeper study of this took me back to the period of independence in 1947 and decades before it.
The discourse on modern India is often about achievements in science and technology, R&D in national laboratories, and industry. However, in a country of one billion plus people, innovation is happening not just in formal sectors. Ordinary people – farmers, teachers, students, artisans, school dropouts, homemakers – are constantly innovating to solve everyday problems using frugal means. The book is an account of spotting grassroots innovations, nurturing them, and building networks with formal systems and markets. It is critical to understand this process for a deeper appreciation of contemporary India.
A moral dilemma gripped Anil K. Gupta when he was invited by the Bangladeshi government to help restructure their agricultural on-farm research sector in 1985. He noticed how the marginalized farmers were being paid poorly for their otherwise unmatched knowledge. The gross injustice of this constant imbalance led Gupta to found what would turn into a resounding social and ethical movement-the Honey Bee Network-bringing together and elevating thousands of grassroots innovators. For over two decades, Gupta has travelled through rural lands, along with hundreds of volunteers of the Network, unearthing innovations by the ranks-from the famed Mitti Cool refrigerator to…
Inequality and fairness are basic issues in human conflict and cooperation that have long fascinated me. Growing up in Louisville, Kentucky, I was confronted with the extreme racial segregation of schools and neighborhoods. My Catholic upbringing taught me to cherish the cardinal virtues of justice, wisdom, courage, and temperance, and my education in political economy taught me that markets can fairly and efficiently allocate resources, when legal power is evenly shared. My formal education culminated in a Ph.D. in Public Affairs from Princeton University, which led me to my current roles: Non-resident Senior Fellow at the Brookings Institution and Principal Economist at Gallup. I care deeply about the social conditions that create cooperation and conflict.
Can ideas change the world? How does belief in political equality—the idea that everyone deserves basic unbridgeable liberties—affect innovation and economic development?
Dierdre McCloskey—one of the most creative and interesting economists alive—takes on these topics and much more in her characteristically witty, fast-paced style. She loves describing and refuting bad ideas—or even ideas widely regarded as brilliant—in an effort to go deeper into the forces that lifted humans out of poverty and sustain innovation to this day.
There's little doubt that most humans today are better off than their forebears. Stunningly so, the economist and historian Deirdre McCloskey argues in the concluding volume of her trilogy celebrating the oft-derided virtues of the bourgeoisie. The poorest of humanity, McCloskey shows, will soon be joining the comparative riches of Japan and Sweden and Botswana. Why? Most economists from Adam Smith and Karl Marx to Thomas Piketty say the Great Enrichment since 1800 came from accumulated capital. McCloskey disagrees, fiercely. "Our riches," she argues, "were made not by piling brick on brick, bank balance on bank balance, but by piling…
In an age of splendor, a heretic king strips Egypt bare—forcing his queen to quell rebellion and plunging his children into a conspiracy against the crown.
Salvation in the Sun follows Nefertiti as she ascends the throne beside Pharaoh Amenhotep—soon to become Akhenaten—just as he declares war on Egypt’s ancient…
I’m an award-winning science journalist at Falmouth University, UK, and have written for just about every major science magazine going. When I’m not teaching, I try and emulate Indiana Jones by going off on incredible adventures – so far, my hunt for stories in the name of science has taken me to 75 countries and every continent. Science writing doesn’t have to be dull: I adore the weird, quirky stories of science history, about humans being brilliant idiots and somehow making our world a better place.
Mary Roach is an absolute treasure as a science writer: not only hilarious, but often insightful. I’ll admit, when I wrote my first book, I always wondered "what would Mary Roach do?" when I came to a tricky bit. Grunt isn’t her best-known work, but it’s my favourite because it looks at something only she could do well: non-violent science in the military. The only gun, she writes, is the one that fires frozen chickens at windscreens to see if they can withstand the impact. This is a book about how to keep soldiers safe from the enemy, cool in the desert, and stop Navy SEALS from pooping their pants.
Grunt tackles the science behind some of a soldier's most challenging adversaries-panic, exhaustion, heat, noise-and introduces us to the scientists who seek to conquer them. Mary Roach dodges hostile fire with the U.S. Marine Corps Paintball Team as part of a study on hearing loss and survivability in combat. She visits the fashion design studio of U.S. Army Natick Labs and learns why a zipper is a problem for a sniper. She visits a repurposed movie studio where amputee actors help prepare Marine Corps medics for the shock and gore of combat wounds. At Camp Lemmonier, Djibouti, in east Africa,…
I became interested in privacy in the mid-1990s. When I began my career as a law professor, I thought I might write one or two papers about privacy and then move on to other issues involving law and technology. But like Alice in Wonderland, I found an amazing world on the other side of the rabbit hole. I’ve written more than 10 books and 50 articles about privacy, and I have a list of topics and ideas that will keep me writing many more in the future. I recently wrote a children’s book about privacy called The Eyemonger, which is designed to spark a child’s thoughts and understanding about privacy.
Privacy’s Blueprintpresents a deep, vivid, and concrete account of how technology companies design devices, websites, and software in ways that diminish privacy. Design choices are frequently clandestine, built so that people don’t notice them or how they are being pushed and manipulated into sharing more data or making choices that surrender their privacy. With clear and engaging examples, Hartzog illuminates these shadowy designs and shows how they work. He contends that privacy law can’t be effective unless it regulates design. According to Hartzog, design can be regulated in ways that aren’t overly controlling or stifling to innovation. This is a great book, filled with countless insights, and it is highly accessible.
Every day, Internet users interact with technologies designed to undermine their privacy. Social media apps, surveillance technologies, and the Internet of Things are all built in ways that make it hard to guard personal information. And the law says this is okay because it is up to users to protect themselves-even when the odds are deliberately stacked against them.
In Privacy's Blueprint, Woodrow Hartzog pushes back against this state of affairs, arguing that the law should require software and hardware makers to respect privacy in the design of their products. Current legal doctrine treats technology as though it were value-neutral:…
I’m the Founder & CEO of Widerfunnel, and the author of You Should Test That!. I launched Widerfunnel as the "anti-agency" with a purpose to prove that evidence-based decisions get the best results. Today, we run the experimentation, conversion rate optimization, qualitative research, and behavioral science programs for companies such as HP, Microsoft, Dollar Shave Club, The Motley Fool, TaylorMade Golf Company, and many more across all industries. I've spoken at over 300 events globally, sharing case studies, planning frameworks, and best practices of leading growth brands.
Every company wants to innovate, but it's not always clear how to do that in practice. Competing Against Luck highlights the importance of understanding what "jobs" your customer "hires" your product to do. The ‘Jobs to be Done Theory’ is one of the best frameworks I have seen to drive toward innovation and product-market fit. In the CRO world, we typically think about optimizing experience, but optimizing the product-market fit is equally as important.
The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy, but are willing to pay premium prices for. How do companies know how to grow? How can they create products that they are sure customers want to buy? Can innovation be more than a game of hit and miss? Harvard Business School professor Clayton Christensen has the answer. A generation ago, Christensen revolutionized business with his groundbreaking theory of disruptive innovation. Now, he…
Born the heir of a master woodcutter in a queendom defined by guilds and matrilineal inheritance, nonbinary Sorin can’t quite seem to find their place. At seventeen, an opportunity to attend an alchemical guild fair and secure an apprenticeship with the…
When I began my doctorate many years ago I was somewhat disenchanted with the static nature of much economic analysis whereas it was apparent that the world is very much dynamic and continually changing. I thus committed myself then, and in a long career that followed, to exploring the ways in which Economics could be used to clarify and address the major issues that arise from innovation generation and diffusion. I present these choices as a way that other like-minded individuals may begin the exploration of innovation and discover the breadth and depth of the contribution that has been made by economists.
This major textbook written for students with some basic knowledge of economics, written by one of the best expositors in the field, provides a comprehensive yet very accessible introduction to the economics of innovation and as such represents an excellent place to start.
I have known Peter for a number of years and he always offers in his writings (and lectures) both valuable insights into his subject and a sense of excitement.
This major textbook provides a comprehensive yet accessible introduction to the economics of innovation, written for students with some basic knowledge of economics. G.M. Peter Swann contends that innovation is one of the most important economic and business phenomena of our time and a topic of great practical and policy interest, with widespread implications for our economy and society. This book engages with the reader to explore some of the key economic issues concerning innovation.
Bridging a gap in the literature, this timely textbook addresses critical questions such as: How should different aspects of innovation be described and classified? What…
