Here are 100 books that Normal Accidents fans have personally recommended if you like
Normal Accidents.
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What other topic brings together human behavior, culture, business, the media, and more? And what other career allows you to use that understanding to produce compelling, entertaining, and persuasive communications across broadcast, streaming, social, outdoor, in-store, new product development, and other channels? That’s why I’m passionate about it. And that’s the passion I want to instill in my students, readers, and clients. So, who am I? I’m a professor and marketing consultant (copywritnig, creative direction, and marketing strategy) with large and small clients, and nearly 10 books on the topic. Read these books and I think you’ll become passionate about this topic too!
By now, you might have noticed a theme: if I don’t enjoy reading a book, I don’t trudge through it for the deep insights or how-to information. The storytelling needs to be as strong as the concepts are useful.
Just like The Copy Workshop Workbook, I read an earlier edition of this book when I was just starting out – and it formed the basis for some of my thinking around how to influence – i.e., persuade – consumers and the role psychology and behavioral economics play in crafting effective marketing and brand development programs.
I also recommend this book if you are a consumer, too (who isn’t), because it will help keep you from falling into many of the traps that Cialdini identified.
The foundational and wildly popular go-to resource for influence and persuasion-a renowned international bestseller, with over 5 million copies sold-now revised adding: new research, new insights, new examples, and online applications.
In the new edition of this highly acclaimed bestseller, Robert Cialdini-New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion-explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Using memorable stories and relatable examples, Cialdini makes this crucially important subject surprisingly easy. With Cialdini as a guide, you don't have…
A moving story of love, betrayal, and the enduring power of hope in the face of darkness.
German pianist Hedda Schlagel's world collapsed when her fiancé, Fritz, vanished after being sent to an enemy alien camp in the United States during the Great War. Fifteen years later, in 1932, Hedda…
I love 'Show, Don’t Tell' because it really brings a novel to life for the reader. It’s something so many writers struggle with, but it can turn a so-so novel into one readers can’t put down. Losing yourself in a story is the sign of great writing, and when a writer can show me what’s in their head and do it in a way that makes me forget I’m reading, well, that’s a book that keeps me turning the pages until it’s done. And that’s my favorite part of reading, writing, and teaching writing.
This book is one of my all-time favorites, because even though I knew it was fiction, it felt like nonfiction as I was reading it. It was that authentic, and that alive. I truly felt like I was reading an actual history book about an event from my own world.
The narrative structure was also amazing, telling the entire story through interviews with survivors of the zombie war, and I was riveted by those stories. They showed me what it was like to face that zombie horror, which made me desperate to know what happened, how they survived, and how they managed. Although I was reading, it felt like I was watching actual people tell their tales.
It began with rumours from China about another pandemic. Then the cases started to multiply and what had looked like the stirrings of a criminal underclass, even the beginning of a revolution, soon revealed itself to be much, much worse.
Faced with a future of mindless man-eating horror, humanity was forced to accept the logic of world government and face events that tested our sanity and our sense of reality. Based on extensive interviews with survivors and key players in the ten-year fight against the horde, World War Z brings the finest traditions of journalism to bear on what…
As a professional emergency and risk management practitioner, I’ve spent my career supporting and shaping emergency management policy and practice in every context from the village to global levels. What I’ve found to be most rewarding are those opportunities where I’ve been able to translate this knowledge and practice into training the next generation of emergency managers. The textbooks I’ve written, which include the first comprehensive book on emergency management (Introduction to Emergency Management, currently in its 7th edition) and the first book on homeland security in the United States (Introduction to Homeland Security, currently in its 6th Edition), are currently in use at hundreds of universities worldwide.
We’ve all felt like a Cassandra at times, imploring people to see the obvious disaster to come - only to be ignored.
And even when that disaster as predicted materializes, we are rarely credited for having successfully seen what others could not so easily imagine. That said, for every accurate prediction, there are dozens, if not hundreds or even thousands of predictions that prove false.
As risk managers, our job is to reduce uncertainty by predicting the future as accurately as possible. So how do we sift through the chatter and find the most accurate warnings?
This book, written by former national security experts, offers an interesting methodology that can help us do that.
In 1913, a 15-year-old pregnant girl was found dead of apparent suicide. Dr. James Wilson, a new graduate and the first doctor ever to start a practice in this rural town, feels guilty over her death because of his delayed intervention.
As a professional emergency and risk management practitioner, I’ve spent my career supporting and shaping emergency management policy and practice in every context from the village to global levels. What I’ve found to be most rewarding are those opportunities where I’ve been able to translate this knowledge and practice into training the next generation of emergency managers. The textbooks I’ve written, which include the first comprehensive book on emergency management (Introduction to Emergency Management, currently in its 7th edition) and the first book on homeland security in the United States (Introduction to Homeland Security, currently in its 6th Edition), are currently in use at hundreds of universities worldwide.
This is the obvious recommendation, but a ‘must read’ nonetheless.
Whereas Cialdini’s text focuses on our response to messaging (on risk or otherwise), Ripley’s book focuses on our response to the incident itself (…and so where the former leaves off, the latter picks up).
The Unthinkable gives readers a deep look into our own psyche to prepare us for how we are likely to response when faced with physical or mortal danger. Nobody knows exactly how they will respond in a high-hazard incident because so many instinctual processes take over.
But as Ripley so effectively explains, it is possible to know what these phenomena look like so that when we are experiencing them we can adjust accordingly to be more effective responders.
Amanda Ripley’s approachable journalistic style effectively turns a collection of meaningful risk management messages into a hard-to-put-down page-turner.
Have you ever wondered how you would react to a disaster? Do you think you would be paralysed with fear, like the diplomat who froze, drink still in hand, as terrorists invaded the Dominican Republic's embassy in Colombia in 1980? Or might you find yourself pretending it hadn't happened, like the 9/11 survivor whose first instinct on feeling the shockwaves of the plane crashing into her building was to stay put? Or then again might you suddenly find hidden strengths in yourself, like Joe Stiley, who not only escaped from a dreadful plane wreck, but also managed to survive thirty…
In sixth grade, I got into an argument with my neighbor, Billy. We were in his backyard, looking at the stars through his new telescope. “I see Orion,” said Billy. “What do you see?” “A bunch of stars.” “I aimed it at Orion. See him?” ”I see a bunch of stars.” “Don’t you see his belt? His sword?” Billy got more agitated. “Everybody knows that’s Orion. I can’t believe you can’t see him.” “It’s not actually Orion – it was just a bunch of stars until someone told a story about it and gave it meaning.” That compelled me to write, to construct a meaning for what I experienced, and try to make sense of it.
I love books that cause me to view things in ways I never had before. Connections did that over and over again.
Burke views history through the lens of technical innovation. What his book revealed to me was that everything has its antecedents; things that came before that were the building blocks of what was to come. The more I read, the more I noticed that I was looking at things differently, not only seeing links but thinking about what could come next based on where something came from and the direction our culture was moving. This is a transformative book.
How did the popularity of underwear in the twelfth century lead to the invention of the printing press? How did the waterwheel evolve into the computer? How did the arrival of the cannon lead eventually to the development of movies?
In this highly acclaimed and bestselling book, James Burke brilliantly examines the ideas, inventions, and coincidences that have culminated in the major technological advances of today. With dazzling insight, he untangles the pattern of interconnecting events: the accidents of time, circumstance, and place that gave rise to the major inventions of the world.
I once had a history advisor in school whom I informed that I was studying history so I could write fiction better. I saw him cringe a bit at that. Even so, I think that history and fiction–and the mystery–go together well. I am always drawn by mystery dramas–and by the drama of real lives facing and unraveling their way through real events. Of course, that led to graduate studies in cultural and intellectual history, to many years of teaching literature, and to passionate reading of mystery novels. Sparkling fiction and strong narrative history, for me, continue to stimulate a sense of wonder at human experience and this incredible universe we live in.
A secret intelligence program with Nazi scientists is described in such colorful detail that this nonfiction book riveted my attention.
What was most compelling for me was the story of how these scientists and technological experts were utilized by American ingenuity. A fascinating and well-researched history book always holds my interest.
In the chaos following WWII, many of Germany's remaining resources were divvied up among allied forces. Some of the greatest spoils were the Third Reich's scientific minds--the minds that made their programs in aerospace and rocketry the best in the world. The United States secretly decided that the value of these former Nazis' forbidden knowledge outweighed their crimes, and the government formed a covert organization called Operation Paperclip to allow them to work without the knowledge of the American public.
Drawing on exclusive interviews with dozens of Paperclip family members, with access to German archival documents (including, notably, papers available…
Voyager 1 was launched on September 5, 1977, and Voyager 2 was launched on August 20, 1977. Both began a historic journey with unique 'time capsules' on board intended to communicate a story of our world to extraterrestrials. The Voyager message is carried by a phonograph record 12-inch gold-plated disk…
Since first reading dystopian novels as a teenager, I’ve been fascinated by the new worlds that authors create and the fight that the protagonist endures to survive a hostile world. The difference from then to now is that it was previously a mostly male-dominated world. We like to see ourselves reflected in the protagonist, so I’ve been delighted to find so many strong and powerful women at the core of many contemporary dystopian novels. I find that they often include more thoughtful and complex characters with subtle storytelling.
I read this while on vacation, and though it was a wonderful trip, I kept thinking how much I was looking forward to getting back to the hotel room to continue reading.
The protagonist’s all-consuming job working for a tech company made me realize how much I wished I had used social media less. I loved how the book made us see how Mae’s job, at first exciting, took her to places she didn’t want to go.
In today’s online world, the completely interconnected one of this book is a cautionary tale.
NOW A MAJOR MOTION PICTURE starring Tom Hanks, Emma Watson and John Boyega
THE NEW YORK TIMES BESTSELLER - a dark, thrilling and unputdownable novel about our obsession with the internet
'Prepare to be addicted' Daily Mail
'A gripping and highly unsettling read' Sunday Times
'The Circle is 'Brave New World' for our brave new world... Fast, witty and troubling' Washington Post
When Mae is hired to work for the Circle, the world's most powerful internet company, she feels she's been given the opportunity of a lifetime. Run out of a sprawling California campus, the Circle links users' personal emails,…
I’ve read more than a hundred biographies over the years, mostly because I want to know what makes great people great. In doing so, I have sifted through some real crap along the way. I don’t typically read many stories about losers. Sad to say, and most people don’t want to hear it, but losers are a dime a dozen and unmotivating downers. My book list gives others the benefits of my 40-plus years of work in identifying books about brilliant, accomplished people written by first-rate historians and narrated by the ”cream of the crop.”
I loved this book first and foremost for the completeness of the research done including supplemental materials such as sketches, artwork, etc.
How he was able to gather so much information about the roamings, seemingly on a daily basis, of a man that lived 500 years ago is beyond me. I also thought the choice of Alfred Molina to narrate was brilliant as his Italian phrasing and enunciation made all the difference in the world.
In the end, I felt I knew da Vinci on a personal level, which surprised me.
The #1 New York Times bestseller from Walter Isaacson brings Leonardo da Vinci to life in this exciting new biography that is "a study in creativity: how to define it, how to achieve it...Most important, it is a powerful story of an exhilarating mind and life" (The New Yorker).
Based on thousands of pages from Leonardo da Vinci's astonishing notebooks and new discoveries about his life and work, Walter Isaacson "deftly reveals an intimate Leonardo" (San Francisco Chronicle) in a narrative that connects his art to his science. He shows how Leonardo's genius was based on skills we can improve…
When I was a child, every year, for Christmas, I would wish for wings, pixie dust, a flying carpet… anything that would make me fly. I will never forget the first time I did: my grandfather and mother took me with them on a trip to Brussels when I was about four. That blue, those clouds, that lightness… I have never stopped chasing them since.
Really, any book or essay (or scrap of paper!) by Pico Iyer, the master of flight and finding that quiet, blue place above any clouds. The first three books in this list were to make you want to take flight. This is the how-to manual. Start it on the plane, as the engine roars to life, the wheels begin to turn… and go.
In this age of constant movement and connectedness, when so many of us are all over the place, perhaps staying in one place - and locating everything we need for peace and happiness there - is a more exciting prospect, and a greater necessity than ever before.
Through his extensive interviews with creative geniuses of our day, as well as historical records and his own life experience, acclaimed author Pico Iyer paints a picture of why so many have found such richness in stillness and how - from Marcel Proust to…
Deputy Jenna Hart has only been working in her sleepy hometown of Pearl Springs for seven months when city officials begin to be targeted by a killer. Twenty years ago, the construction of a dam caused people to lose their land to eminent domain. That wound has not healed with…
Rupert Read is an Associate Professor of Philosophy at the University of East Anglia in Norwich, UK, where he works alongside some of the world’s leading climate scientists. He is a campaigner for the Green Party of England and Wales, a former spokesperson for the Extinction Rebellion, and co-founder of the Climate Activists Network, GreensCAN.
This book is more classically within the philosophical canon.The Imperative of Responsibilityis probably Jonas’s masterpiece. He wrote this book in 1979. It’s a contemporary classic, in the sense that it’s really foundational, in my view (but not just in my view), for environmental ethics because it’s a book—and this is over 40 years ago now—that really takes seriously, as very few had before, the change that needs to come to philosophy. We need to start taking seriously the change that has come to us as a species as a result of industrialism, as a result of our growing technological power.
Hans Jonas here rethinks the foundations of ethics in light of the awesome transformations wrought by modern technology: the threat of nuclear war, ecological ravage, genetic engineering, and the like. Though informed by a deep reverence for human life, Jonas's ethics is grounded not in religion but in metaphysics, in a secular doctrine that makes explicit man's duties toward himself, his posterity, and the environment. Jonas offers an assessment of practical goals under present circumstances, ending with a critique of modern utopianism.
