Books like Normal Accidents

I have used this book almost daily since 2016, not to manipulate anyone, but to get my perspective across so it actually lands. 

It reshaped my advisory practice. I build liking by being personable and honest, reciprocity by giving real advice that sits outside the sale, and I notice scarcity everywhere now. The deflating part is watching someone's cognitive biases hold so firm that no amount of care moves them.

I would keep it away from anyone who persuades for manipulative ends, because in the wrong hands it is a manual. In mine, it is a way of thinking more carefully about my own thinking.

This book is one of my all-time favorites, because even though I knew it was fiction, it felt like nonfiction as I was reading it. It was that authentic, and that alive. I truly felt like I was reading an actual history book about an event from my own world. 

The narrative structure was also amazing, telling the entire story through interviews with survivors of the zombie war, and I was riveted by those stories. They showed me what it was like to face that zombie horror, which made me desperate to know what happened, how they survived, and how they managed. Although I was reading, it felt like I was watching actual people tell their tales.

We’ve all felt like a Cassandra at times, imploring people to see the obvious disaster to come - only to be ignored.

And even when that disaster as predicted materializes, we are rarely credited for having successfully seen what others could not so easily imagine. That said, for every accurate prediction, there are dozens, if not hundreds or even thousands of predictions that prove false.

As risk managers, our job is to reduce uncertainty by predicting the future as accurately as possible. So how do we sift through the chatter and find the most accurate warnings?

This book, written by former national security experts, offers an interesting methodology that can help us do that.  

This is the obvious recommendation, but a ‘must read’ nonetheless. 

Whereas Cialdini’s text focuses on our response to messaging (on risk or otherwise), Ripley’s book focuses on our response to the incident itself (…and so where the former leaves off, the latter picks up).

The Unthinkable gives readers a deep look into our own psyche to prepare us for how we are likely to response when faced with physical or mortal danger. Nobody knows exactly how they will respond in a high-hazard incident because so many instinctual processes take over.

But as Ripley so effectively explains, it is possible to know what these phenomena look like so that when we are experiencing them we can adjust accordingly to be more effective responders.

Amanda Ripley’s approachable journalistic style effectively turns a collection of meaningful risk management messages into a hard-to-put-down page-turner. 

Renowned astrophysicist Martin Rees examines humanity’s existential risks and opportunities with a clarity that’s both scientific and urgent. I love the extent to which Rees tackles climate change, biotechnology, and, crucially, artificial intelligence, offering a balanced perspective on the promises and perils of technological progress.

His insights on AI’s role in warfare align closely with my own concerns, particularly the unpredictable nature of autonomous systems. Rees’ call for global collaboration and ethical foresight is a rallying cry that echoes throughout my work as well.

I had never thought much about what technology was and where it came from before reading this book. This book opened my eyes and made me understand the history of humanity and the history of technology are one and the same.

The book vividly describes the theory of technology’s origin and evolution. In doing so, the author reminds us that technology creates our world, which in turn creates our wealth, our economy, and our way of being.

Over the last two centuries, human per capita energy usage has grown 800 percent, while the population has also grown to the same degree. Life has changed profoundly due to our adoption of fossil fuels—but puzzlingly few people are curious to understand energy’s role in society and history. Smil fills the void to overflowing with this detailed account of how people have harvested energy from their environments, and how doing so has changed the ways they live.

Tracey’s first book was a smash hit with tech and business folks alike for its take on where identity is going after she had a run-in with Facebook. From the initial fascinating (and frankly scary) story, Tracey explores how identity is changing and that’s important for any business out there. You’ll explore all facets of what identity means – and could mean – in the future. As we rethink ourselves and create digital twins, understanding the psychology behind this area will be business-critical in the coming years. 

Future Politics takes the conversation to the societal level, looking at how technology will change the fabric of our communities. Susskind brings an expert eye to a sweeping body of knowledge and resists simple narratives. This book is dense, but worth the effort for those looking to understand the dynamics that will shape society as we know it, for better and for worse.

Susskind is a scholar of history and politics and brings that love of fundamental political questions to this work. I enjoy how he anchors modern questions about the implications of technology for freedom, for example, in much older debates about freedom and the State.

I think I’m on my third or fourth copy of this book, because I keep giving it away! This is an absolutely stunning, gorgeously illustrated book about the spacesuits worn by Buzz Aldrin and Neil Armstrong during the moon landing. The bid to design the suits was won by the Playtex Corporation—the lingerie company!—over a bunch of industrial materials suppliers, because Playtex knew how to design for the body in ways the other firms didn’t. The book is organized into twenty-one chapters, in homage to the twenty-one layers of the spacesuit, and it’s a thing of beauty. It weaves together the history of aeronautics, the politics of the Space Race, technology design, and mid-century fashion so seamlessly, and makes you think about each of these topics differently.