100 Books Like Normal Accidents

By now, you might have noticed a theme: if I don’t enjoy reading a book, I don’t trudge through it for the deep insights or how-to information. The storytelling needs to be as strong as the concepts are useful.

Just like The Copy Workshop Workbook, I read an earlier edition of this book when I was just starting out – and it formed the basis for some of my thinking around how to influence – i.e., persuade – consumers and the role psychology and behavioral economics play in crafting effective marketing and brand development programs.

I also recommend this book if you are a consumer, too (who isn’t), because it will help keep you from falling into many of the traps that Cialdini identified.

This book is one of my all-time favorites, because even though I knew it was fiction, it felt like nonfiction as I was reading it. It was that authentic, and that alive. I truly felt like I was reading an actual history book about an event from my own world. 

The narrative structure was also amazing, telling the entire story through interviews with survivors of the zombie war, and I was riveted by those stories. They showed me what it was like to face that zombie horror, which made me desperate to know what happened, how they survived, and how they managed. Although I was reading, it felt like I was watching actual people tell their tales.

We’ve all felt like a Cassandra at times, imploring people to see the obvious disaster to come - only to be ignored.

And even when that disaster as predicted materializes, we are rarely credited for having successfully seen what others could not so easily imagine. That said, for every accurate prediction, there are dozens, if not hundreds or even thousands of predictions that prove false.

As risk managers, our job is to reduce uncertainty by predicting the future as accurately as possible. So how do we sift through the chatter and find the most accurate warnings?

This book, written by former national security experts, offers an interesting methodology that can help us do that.  

This is the obvious recommendation, but a ‘must read’ nonetheless. 

Whereas Cialdini’s text focuses on our response to messaging (on risk or otherwise), Ripley’s book focuses on our response to the incident itself (…and so where the former leaves off, the latter picks up).

The Unthinkable gives readers a deep look into our own psyche to prepare us for how we are likely to response when faced with physical or mortal danger. Nobody knows exactly how they will respond in a high-hazard incident because so many instinctual processes take over.

But as Ripley so effectively explains, it is possible to know what these phenomena look like so that when we are experiencing them we can adjust accordingly to be more effective responders.

Amanda Ripley’s approachable journalistic style effectively turns a collection of meaningful risk management messages into a hard-to-put-down page-turner. 

Frankly, it makes me squirm to recommend this book, but it’s a topic we Americans need to understand better. Under Xi Jinping, China has expanded its use of surveillance cameras and begun a “social credit” system to track people who are—and aren’t—following the rules. Kai Strittmatter, who reported from China for a leading German newspaper for more than a decade, relies on strong research and concludes that China is Orwellian. And yet, most Chinese citizens I know do not feel watched and oppressed. I’m eager to get back to China to judge for myself.

An open mind and creative imagination are needed to explore reality. In making sense of the most significant science fiction writer of the 20th century, Philip K. Dick, we might refer to the dying words of his Berkeley buddy, Jack Spicer: “My vocabulary did this to me.” Like a Zen stone mason in a hall of mirrors, Dick often seems to depart from the most inscrutable of semantic pebbles. Exegesis offers us a lexical labyrinth infused with the most profound heuristic paranoia, to yield a vast shifting matrix of uncountable speculative origins. Anyone who reads this book and does not write at least one of their own, even as a prophylactic, is indeed “duller than the fattest weed on the wharf of Lethe.” (Paraphrased from Shakespeare’s Hamlet, Act I, Scene 5)

Using McLuhan’s classic Understanding Media as a point of reference, the editors have assembled an impressive collection of essays that succeed in critically extending his ideas into a range of new directions. These include the biases of contemporary urban planning, transport (from a race perspective), gendered domestic and office space, and Black feminist activism. While remaining true to the exploratory spirit of McLuhan’s “probes,” the essays demonstrate both the shortcomings and potentialities of his body of work.

One of my areas of scholarly interest is Roman intellectual history; I am curious about how Romans thought about their world and how this thinking changed over time (often through the introduction of new concepts or terms).

This interest allows me to examine the ways in which the Romans, at a cognitive level, simply understood information differently from how we do today. Riggsby analyzes various forms of information technology (maps, lists, tables, etc.) that seem basic and obvious, yet he reveals how rare it was for the Romans to deploy them (and usually in quite context-specific ways, such as military duty rosters).

This book really helped me question my assumptions about information literacy and how minds organize data, so that I am more aware of the cultural factors at work.

This book is full of “wow” moments. The author describes the history of numerous inventions to show the ingenuity of Chinese civilization. Some of these inventions are well known, like paper and the compass. But most of them come as a surprise. Until about two hundred years ago, China was far ahead of the rest of the world in most types of technology. In some respects, such as agricultural tools and steel smelting, China was two thousand years ahead of Europe. When you read this book, you will realize that for most of history, Europe was like a marginal third-world society and China was the center of things.  

Palfrey is not just a known authority on internet law and emerging media, but also the former head of the prep school Phillips Academy, Andover; the former executive director of Harvard’s Berkman Klein Center for Internet and Society, a research center that studies cyberspace and internet-related legal issues; the head of the MacArthur Foundation; and, I learned before speaking with him, a great-great-grandson of Teddy Roosevelt. This book, newly updated, delves into the myriad permutations of what it means to grow up in a digital world, with your every move captured and publicized. Yes, it focuses on children growing up digital, but it will be of interest to anyone who has questions and concerns about the future of privacy—meaning, just about all of us.