100 Books Like Line by Line

We have been coaching and learning about peak performance for four decades. To learn from playing golf ourselves, coaching others to play better, and continuously staying curious and learning from others is a mix that we want to keep alive. It’s not only to perform well that matters to us, but that we also grow as a human being. It’s about excellence and wellbeing. What skills, what culture, and what foundation can make that a possibility? Our deepest wish is for all of us to access our own unique possibilities to be good and happy. 

I am a graduate of Williams College and Princeton University and now a professor and former dean of arts and letters at the University of Notre Dame. As dean, I learned that too many of Notre Dame’s students were majoring in business. Invariably, when I asked them about their rationale, they would confess that their favorite courses were in the arts and sciences. They might have followed their passions, I thought, if they and their parents had a deeper sense of the value of a liberal arts education, so I wrote this book to answer their questions and give them justified confidence in the value of liberal arts courses.  

I am a graduate of Williams College and Princeton University and now a professor and former dean of arts and letters at the University of Notre Dame. As dean, I learned that too many of Notre Dame’s students were majoring in business. Invariably, when I asked them about their rationale, they would confess that their favorite courses were in the arts and sciences. They might have followed their passions, I thought, if they and their parents had a deeper sense of the value of a liberal arts education, so I wrote this book to answer their questions and give them justified confidence in the value of liberal arts courses.  

I am a graduate of Williams College and Princeton University and now a professor and former dean of arts and letters at the University of Notre Dame. As dean, I learned that too many of Notre Dame’s students were majoring in business. Invariably, when I asked them about their rationale, they would confess that their favorite courses were in the arts and sciences. They might have followed their passions, I thought, if they and their parents had a deeper sense of the value of a liberal arts education, so I wrote this book to answer their questions and give them justified confidence in the value of liberal arts courses.  

I began my journey in communications as a competitive public speaker in high school and college, culminating in a national championship. That experience inspired me to help others develop their public speaking and presentation skills, especially effective point-making, which is fundamental to communication success but rarely addressed by trainers. Nowadays, I’m thrilled to combine my skill, experience, and passion in my work as a speechwriter and speech coach for organizations ranging from American Express to State Farm Insurance, as well as a speechwriter for a major nonprofit and contributor to media outlets including Harvard Business Review, Fast Company, and Newsweek.

I love language and its power to inform, inspire, and influence. As I wrote Seven Cs: The Elements of Effective Writing, I researched what others have said about writing well and honed it down to these resources, which I quote. During my decades as a journalist and marketer, I developed and edited scores of publications, books, and websites. I also co-wrote two travel guides—100 Secrets of the Smokies and 100 Secrets of the Carolina Coast. I’ve written for such publications as National Geographic Traveler and AARP: The Magazine. A father of three women, I live in Springfield, Pennsylvania, outside Philadelphia, with my wife, daughter, son-in-law, and granddaughter. 

I love language and its power to inform, inspire, and influence. As I wrote Seven Cs: The Elements of Effective Writing, I researched what others have said about writing well and honed it down to these resources, which I quote. During my decades as a journalist and marketer, I developed and edited scores of publications, books, and websites. I also co-wrote two travel guides—100 Secrets of the Smokies and 100 Secrets of the Carolina Coast. I’ve written for such publications as National Geographic Traveler and AARP: The Magazine. A father of three women, I live in Springfield, Pennsylvania, outside Philadelphia, with my wife, daughter, son-in-law, and granddaughter. 

I’m a journalist and critic who fell in love with the ancient art of rhetoric through Shakespeare, Chaucer… and Barack Obama. It was when I watched Obama’s consciously and artfully classical oratory as he campaigned for the 2008 election that my undergraduate interest in tricolons, epistrophe, aposiopesis and all that jazz surged back to the front of my mind. I went on to write a 2011 book arguing that not only is this neglected area of study fascinating, but it is the most important tool imaginable to understand politics, language, and human nature itself. Where there is language, there is rhetoric.  

Mark Rennella has given students and professionals helpful advice about writing throughout his career, most recently as a writing coach for MBA candidates at Harvard Business School. Mark earned a PhD in American history from Brandeis University and has taught literature and American history at Harvard University, the University of Miami, and the University of Tours (France). Mark's books, articles, business case studies, and collaborative writing endeavors have garnered him critical praise from historians, academicians, and business leaders alike. His concept of the “one-idea rule” was included among HBR.org’s ten favorite management tips for 2022 and was featured more recently in Forbes. He currently works as an editor for Harvard Business Publishing.

I am passionate about this topic because I have known far too many dedicated scholars who struggle to write and publish their work. When I ran into trouble writing my dissertation, I didn’t have any help. I was ashamed and embarrassed and found only a handful of books to guide me. That began a lifetime of exploring how and why academic writing can be so challenging for me and for so many others. Today there is much more advice available to struggling academics, in books and online, including individual (and usually too expensive!) writing coaching. But the challenge of actually getting writing done in a demanding and often unsupportive academic environment continues.