Here are 75 books that Liftoff fans have personally recommended if you like Liftoff. Book DNA is a community of 12,000+ authors and super readers sharing their favorite books with the world.

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Book cover of No Rules Rules: Netflix and the Culture of Reinvention

Leon Purton Author Of The Ignited Leader

From my list on leaders who Google how to be a good leader.

Why am I passionate about this?

I’ve seen the benefit of investing in awareness about how you can improve in leadership. I am a military veteran with two decades of experience in leading teams in high-stress environments. I’ve seen military leadership at its strongest and at its weakest. I’ve since led multi-million dollar projects and seen the value of investing in leadership and developing a culture of high-performance. For over 100 weeks, I researched and wrote a series of blog articles titled Leadership Sparks. The goal was to be able to create a spark with my words in someone else's mind. To pass the small ignition point of leadership growth to them. 

Leon's book list on leaders who Google how to be a good leader

Leon Purton Why Leon loves this book

Everyone loves Netflix. But I love their story more. If the conditions are right, your business could look very different. The Netflix way showed me the importance of the statement ‘hire good people and get out of their way'. Whilst that comment is simple, building a company that allows that is more complicated.

This book challenged the way I viewed organizational structure and innate bureaucracies. Reed describes some simple philosophies that provide a contrast to the status quo. I love the challenge of this book to traditional success.

By Erin Meyer , Reed Hastings ,

Why should I read it?

6 authors picked No Rules Rules as one of their favorite books, and they share why you should read it.

What is this book about?

Hard work is irrelevant. Be radically honest. Adequate performance gets a generous severance. And never, ever try to please your boss.

These are some of the ground rules if you work at Netflix. They are part of a unique cultural experiment that explains how the company has transformed itself at lightning speed from a DVD mail order service into a streaming superpower - with 125 million fervent subscribers and a market capitalisation bigger than Disney.

Finally Reed Hastings, Netflix Chairman and CEO, is sharing the secrets that have revolutionised the entertainment and tech industries. With INSEAD business school professor Erin…


If you love Liftoff...

Book cover of The Rosewood Penny

The Rosewood Penny by J.S. Fields,

2023 Queer Indie Award Nominee!

The dragons of Yuro have been hunted to extinction.

On a small, isolated island, in a reclusive forest, lives bandit leader Marani and her brother Jacks. With their outlaw band they rob from the rich to feed themselves, raiding carriages and dodging the occasional vindictive…

Book cover of Invention: A Life

Tom Gilb Author Of Competitive Engineering: A Handbook For Systems Engineering, Requirements Engineering, and Software Engineering Using Planguage

From my list on learning successful invention and business methods.

Why am I passionate about this?

I am a self-taught guy, having started in my first job at IBM Oslo, when I was 18 years old, as punched card machine operator, and plug-board ‘programmer'. I did night studies in sociology/philosophy for 10 years at University of Oslo. I read about 30 books a year, and I’m 82 in 2023. I have spent most of my career as an independent international consultant to corporations and governments, while building up my ideas of useful methods to solve problems. In retirement, I love to spread my ideas, and learn more. I also write about 5 new books a year, when at my Oslofjord Summer cabin. They're all digital and free or free samples. 

Tom's book list on learning successful invention and business methods

Tom Gilb Why Tom loves this book

My father was an inventor. That is what is says on his tombstone. Over 100 patents.

His products today in building supply shops and in real buildings. And some crazy inventions that did not make him famous, but he had fun with.

So I guess I have a born sympathy for the lone inventor, who against many odds, manages to do interesting useful work and industrialise it successfully. This is not about Dyson, but written by himHopefully he will inspire the next generation of inventors.

By James Dyson ,

Why should I read it?

1 author picked Invention as one of their favorite books, and they share why you should read it.

What is this book about?

Dyson has become a byword for great design, brilliant invention and global success. Now, James Dyson, the entrepreneur who made it all happen, tells his remarkable and inspirational story in Invention: A Life of Learning through Failure.

'By continually challenging ourselves, investing in the future and experimenting, we can continue to make the future. We must never stop. Never, for one second become comfortable.' James Dyson

In this spirited autobiography, James Dyson interweaves his own life story with a wider exploration of the importance of invention. On the way, the reader encounters challenging and inspirational characters, radical inventions, adventurous engineering,…


Book cover of Principles: Your Guided Journal (Create Your Own Principles to Get the Work and Life You Want)

Somi Arian Author Of Career Fear (and how to beat it): Get the Perspective, Mindset and Skills You Need to Futureproof your Work Life

From my list on preparing you for the digital era.

Why am I passionate about this?

I'm Somi Arian, a tech philosopher, award-winning filmmaker, author, LinkedIn-Top-Voice, and the founder of InPeak, a Web3 education and professional networking platform. My background in Philosophy of Science and Technology informs my role in society as a 'Transition Architect.' My documentary, The Millennial Disruption, featuring industry leaders, won three international awards. My book, Career Fear (and how to beat it), addresses the future of work and the skills we all need to survive and thrive in the age of Artificial Intelligence and Blockchain. As a speaker, I give talks and workshops internationally on the impact of technology on society, the business landscape, the future of work, Web3, NFTs, the Metaverse, and blockchain technology.

Somi's book list on preparing you for the digital era

Somi Arian Why Somi loves this book

In this book, Ray Dalio shares the invaluable knowledge he has gathered throughout his career.

He believes that principles of life, management, economics, and investing can all be systematized and understood like machines. With hundreds of practical lessons that revolve around his principles of "radical truth" and "radical transparency," Dalio highlights the most effective ways for individuals and organizations to make decisions, approach challenges, and build strong teams.

He also describes the innovative tools that his firm uses to bring idea meritocracy to life, including "baseball cards" for employees that distill their strengths and weaknesses and computerized decision-making systems that make believability-weighted decisions.

While the book provides novel ideas for organizations and institutions, Principles also offers a clear, straightforward approach to decision-making that Dalio believes anyone can apply, no matter their goal.

By Ray Dalio ,

Why should I read it?

2 authors picked Principles as one of their favorite books, and they share why you should read it.

What is this book about?

From Ray Dalio, the legendary investor and #1 New York Times bestselling author of Principles—whose books have sold more than five million copies worldwide—comes a guided reflection journal that empowers readers everywhere to develop their own principles for success in work and life.

“Principles are fundamental truths that serve as the foundations for behavior that gets you what you want out of life.” —Ray Dalio

In his #1 New York Times bestseller Principles, legendary investor Ray Dalio introduced millions of readers around the world to the unconventional approach he developed as the founder and builder of Bridgewater Associates, the largest…


If you love Eric Berger...

Book cover of Tangle of Time

Tangle of Time by Maureen Thorpe,

A spellbinding journey through time and cultures.

When Annie Thornton, midwife and apprentice witch, falls through time to a 15th-century Yorkshire village with her telepathic cat, Rosamund, she befriends Will and Jack, two soldiers returning from the French Wars. Mistress Meg, Annie’s ancestral aunt living in the 15th century, is…

Book cover of Invent and Wander: The Collected Writings of Jeff Bezos

Tom Gilb Author Of Competitive Engineering: A Handbook For Systems Engineering, Requirements Engineering, and Software Engineering Using Planguage

From my list on learning successful invention and business methods.

Why am I passionate about this?

I am a self-taught guy, having started in my first job at IBM Oslo, when I was 18 years old, as punched card machine operator, and plug-board ‘programmer'. I did night studies in sociology/philosophy for 10 years at University of Oslo. I read about 30 books a year, and I’m 82 in 2023. I have spent most of my career as an independent international consultant to corporations and governments, while building up my ideas of useful methods to solve problems. In retirement, I love to spread my ideas, and learn more. I also write about 5 new books a year, when at my Oslofjord Summer cabin. They're all digital and free or free samples. 

Tom's book list on learning successful invention and business methods

Tom Gilb Why Tom loves this book

No surprises. Self-made businessperson, with persistence and imagination.

This book is unusual. It is literally written by Bezos over decades of developing Amazon. It is mainly his annual reports to the shareholders! So it gives a continuous picture of the growth of the empire.

My favourite practical tip, is his executive meeting process. Meeting begins with a 6-page (with a 1-page summary) briefing, to reread for the first 20 minutes of as meeting in silence, then discussed. No presentation with slides and pretty pictures, and soothing ambiguous words.

The briefing is the result of hard work, in advance, crafting it to be useful. Wow! 

By Jeff Bezos ,

Why should I read it?

1 author picked Invent and Wander as one of their favorite books, and they share why you should read it.

What is this book about?

In Jeff Bezos's own words, the core principles and philosophy that have guided him in creating, building, and leading Amazon and Blue Origin.

In this collection of Jeff Bezos's writings&#8212his unique and strikingly original annual shareholder letters, plus numerous speeches and interviews that provide insight into his background, his work, and the evolution of his ideas&#8212you'll gain an insider's view of the why and how of his success. Spanning a range of topics across business and public policy, from innovation and customer obsession to climate change and outer space, this book provides a rare glimpse into how Bezos thinks about…


Book cover of Elon Musk: Tesla, Spacex, and the Quest for a Fantastic Future

Rebekah Lyn Author Of Undaunted

From my list on on space exploration.

Why am I passionate about this?

Growing up on the Space Coast, with my dad working on the Space Shuttle, and launches a regular occurrence, over time I took the program for granted. When the last Shutte launched, though, it left a hole in my heart. Gradually a desire to write about my hometown and its place in space history gave birth to the Jessie Cole trilogy. A combination of stories from my dad’s childhood in Titusville, conversations with docents at our historical society, and scores of books, magazine articles, and archived news footage helped reshape my view of space exploration. It was hard to choose just five books to highlight. More are noted in the Research Library section of my website.

Rebekah's book list on on space exploration

Rebekah Lyn Why Rebekah loves this book

People either love or hate Elon Musk. I fall into the camp of deeply admiring all he has accomplished and the brillance of the way his mind works. Before reading this book, I knew he was driven and has accomplished things others have spent years struggling with. As I read, I learned just how smart and determined he is. Failure isn’t an option for him, nor is focusing on one project enough to keep him content. His life has been messy in several respects, and much of that is captured in this book. To be sure, his lack of a filter when dealing with people as well as his overly optimistic timelines on just about every project have rubbed people the wrong way, but this insight into the way his mind works and the out-of-the-box way he’s gone about building his companies just might change the opinions of some haters.…

By Ashlee Vance ,

Why should I read it?

2 authors picked Elon Musk as one of their favorite books, and they share why you should read it.

What is this book about?

South African born Elon Musk is the renowned entrepreneur and innovator behind PayPal, SpaceX, Tesla, and SolarCity. Musk wants to save our planet; he wants to send citizens into space, to form a colony on Mars; he wants to make money while doing these things; and he wants us all to know about it. He is the real-life inspiration for the Iron Man series of films starring Robert Downey Junior.

The personal tale of Musk's life comes with all the trappings one associates with a great, drama-filled story. He was a freakishly bright kid who was bullied brutally at school,…


Book cover of Set My Heart to Five

Lucie Britsch Author Of Sad Janet

From my list on when having an existential crisis to feel better.

Why am I passionate about this?

Hi there, I’m Lucie and I’m a writer (allegedly) but before that I’m a human and I know how hard it is to be a human. It’s a constant battle with yourself, the people around you, the world, and it’s exhausting and sometimes it can be too much but we find ways to keep going and books help me do that (as well as crying, screaming, potatoes). I find life absurd most of the time so I have to laugh about it or I’d go insane. And I’m still alive, despite constantly being in a fight with my brain, so I think I’ve got this.

Lucie's book list on when having an existential crisis to feel better

Lucie Britsch Why Lucie loves this book

This book got me out of a funk when I couldn’t feel like reading anything. It’s a book about a robot that wants to write a movie to save humanity after he becomes self-aware. It’s funny and sweet and will make you laugh and cry maybe not worry so much about the imminent robot uprising.

By Simon Stephenson ,

Why should I read it?

3 authors picked Set My Heart to Five as one of their favorite books, and they share why you should read it.

What is this book about?

“Science fiction satire in the Vonnegut mold.”—Cory Doctorow

*SET TO BE A MAJOR MOTION PICTURE DIRECTED BY EDGAR WRIGHT (SCOTT PILGRIM VS. THE WORLD)*

‘A beautiful, funny, heartfelt analysis of what it means to be human.’—Simon Pegg

‘One of the most unique books ever crafted.’—Mike Chen, author of A Beginning at the End

Set in a 2054 where humans have locked themselves out of the internet and Elon Musk has incinerated the moon, Set My Heart to Five is the hilarious yet profoundly moving story of one android’s emotional awakening.

One day at a screening of a classic movie, Jared…


If you love Liftoff...

Book cover of Chasing Light

Chasing Light by Traci Medford-Rosow,

Chasing Light is a lyrical meditation on grief, memory, and the fragile beauty of everyday life. At its core, it is a story of resilience, forgiveness, and the transformational power of human connection. It sheds light on the overlooked realities of homelessness and addiction, while emphasizing the importance of compassion…

Book cover of Road to Nowhere: What Silicon Valley Gets Wrong about the Future of Transportation

Douglas Rushkoff Author Of Survival of the Richest: Escape Fantasies of the Tech Billionaires

From my list on understanding how tech billionaires think.

Why am I passionate about this?

I believed the Internet would be as colorful a cultural phenomenon as LSD. But before I was even able to convince people that something wonderful was on the horizon, big business swooped in and recontextualized the digital renaissance as a business revolution and the Silicon Valley mindset was born: Companies should grow exponentially forever! Any tech problem can be solved with more tech! Humans on Earth are just larvae–maggots–while wealthy tech bros will get to Mars or upload their minds to the cloud. This list of books is meant to show how these guys think and why they’re taking us in the wrong direction. 

Douglas' book list on understanding how tech billionaires think

Douglas Rushkoff Why Douglas loves this book

This book reveals that the whole electric vehicle industry is pretty much a scam.

I love it when someone hits me with counterintuitive logic. And I love it even more when they back this up with real reporting. For example, I was shocked to learn that Musk’s famous hyperloop tunnels were really just a way to stall light rail in California so that people would have to buy electric cars instead.

This book reveals how the Silicon Valley mindset doesn’t actually foster innovation. If they wanted to innovate, they wouldn’t just find new ways of propelling automobiles. I love that this book gives me strong, factual arguments for how crazy these guys are.

By Paris Marx ,

Why should I read it?

1 author picked Road to Nowhere as one of their favorite books, and they share why you should read it.

What is this book about?

Silicon Valley wants us to believe that technology will revolutionize our cities and the ways we move around. Autonomous vehicles will make us safer, greener, and more efficient. On-demand services like Uber and Lyft will eliminate car ownership. Micromobility devices like electric scooters will be at every corner, and drones will deliver goods and services. Meanwhile visionaries like Elon Musk promise to eliminate congestion with tunnels, and Uber help with flying cars. The future of transport is frictionless, sustainable, and according to Paris Marx, a threat to our ideas of what a society should be.

Road to Nowhere exposes the…


Book cover of Burn Book: A Tech Love Story

Ann Nocenti Author Of The Seeds

From my list on books that sweep you into another person’s delightful mind.

Why am I passionate about this?

I’m a storyteller. I’ve told stories through journalism, theater, film, and comics. When I was the editor of a film magazine, Scenario: “The Magazine of the Art of Screenwriting” I interviewed filmmakers about the craft of telling a great story. As a journalist, I love original sources and voices, for the way they tell a personal version of history. They say history is told by the winners. I prefer the reverse angle—history told, not by the “losers” but by true, strong, authentic voices. I somehow want to read, reveal, recommend, and illuminate marginalized voices.

Ann's book list on books that sweep you into another person’s delightful mind

Ann Nocenti Why Ann loves this book

Kara Swisher has spent decades writing about and reporting on the tech kings of the world, including Elon Musk, Bill Gates, and others. Her insights into the rise of tech giants from the early 1990s to the present illuminate the forces that have shaped our world

I loved Swisher’s insight into these powerful men. She’s blunt, funny, and direct in how she exposes their flaws, and the book feels like it’s written by someone who understands and is fed up with these white, controlling male demigods of tech. I imagine the book’s title refers to how she’s burning all bridges by telling all.

As a journalist who was raised pre-internet, I could deeply relate to Swisher’s outrage in lines such as “What struck me was how easily people could be manipulated by fear and rage, and how facts could be destroyed without repercussions.”

By Kara Swisher ,

Why should I read it?

3 authors picked Burn Book as one of their favorite books, and they share why you should read it.

What is this book about?

Instant New York Times Bestseller

From award-winning journalist Kara Swisher comes a witty, scathing, but fair accounting of the tech industry and its founders who wanted to change the world but broke it instead.

“Swisher, the bad-ass journalist and OG chronicler of Silicon Valley…takes no prisoners in this highly readable look at the evolution of the digital world…Bawdy, brash, and compulsively thought-provoking, just like its author, Burn Book sizzles” (Booklist, starred review).

Part memoir, part history, Burn Book is a necessary chronicle of tech’s most powerful players. From “the queen of all media” (Walt Mossberg, The Wall Street Journal), this…


Book cover of Satisfaction: Sensation Seeking, Novelty, and the Science of Finding True Fulfillment

Fumio Sasaki Author Of Hello, Habits: A Minimalist's Guide to a Better Life

From my list on harnessing the power of habits.

Why am I passionate about this?

When I became a minimalist, I found that having less made my household chores so much easier. Before then, I thought I was a loser who lets dirty dishes and laundry pile up. But when my environment changed, what I had believed was my personality also shifted. Once my apartment was tidy, it became a habit to do the dishes right away and vacuum the floor before going out, and my life became consistently enjoyable. But other habits were harder nuts to crack, like quitting drinking or exercising regularly. In Hello, Habits I write about my journey of acquiring these habits through a process of trial and error.

Fumio's book list on harnessing the power of habits

Fumio Sasaki Why Fumio loves this book

Why do we need to acquire good habits to begin with? One reason is we can’t feel a sense of fulfillment or achievement where there’s no stress. People like Elon Musk and Bill Gates surely have enough wealth to spend the rest of their lives lying on the beach, but that’s not what they do. Eating sweets is all it takes for the neurotransmitter dopamine to be released and give us a dose of happiness, but that doesn’t satisfy us for very long. In this book, author Gregory Berns focuses on the stress hormone cortisol. He shows us, in an approachable and entertaining manner, that a reasonable amount of stress is what actually helps us experience a deep sense of satisfaction.

By Gregory Berns ,

Why should I read it?

1 author picked Satisfaction as one of their favorite books, and they share why you should read it.

What is this book about?



“A discussion that is meaty, contemporary and expansive . . . Berns artfully blends social critique with technical expertise.”—The Washington Post Book World

In a riveting narrative look at the brain and the power of novelty to satisfy it, Dr. Gregory Berns plumbs fields as diverse as neuroscience, economics, and evolutionary psychology to find answers to the fundamental question of how we can find a more satisfying way to think and live.

We join Berns as he follows ultramarathoners across the Sierra Nevadas, enters a suburban S&M club to explore the deeper connection between pleasure and pain, partakes of a…


If you love Eric Berger...

Book cover of Portrait of an Artist as a Young Woman

Portrait of an Artist as a Young Woman by Alexis Krasilovsky,

Kate from Jules et Jim meets I Love Dick.

A young woman filmmaker’s journey of self-discovery, set against a backdrop of the sexual liberation movement of the 1970s and 1980s. In Portrait of an Artist as a Young Woman, we follow Ana Fried as she faces the ultimate…

Book cover of The Restaurant at the End of the Universe

Jeremy S. Pratte Author Of FIVE

From my list on science fiction that makes you think and laugh.

Why am I passionate about this?

I’ve always been a creative, imaginative person, and I love creating exciting, fantastical worlds, either through my fine art or the stories I write. As such, I am always intrigued by creations by others that depict all the interesting possibilities of reality. I consume and create fantasy and science fiction tales, which take up the majority of my readings and viewings. But I also love comedy! I love to think and laugh, and when I come across a story that makes me do both, that’s a beautiful double whammy! And I particularly love sci-fi because it isn’t just about escapism, but this genre leads to real-world scientific advancements.

Jeremy's book list on science fiction that makes you think and laugh

Jeremy S. Pratte Why Jeremy loves this book

Most of the time sequels are disappointing, but not this one. I thoroughly enjoyed this follow-up to “Hitchhiker’s Guide to the Galaxy” as Arthur and Ford and other weird characters deal with a possible Doomsday.

It turns into a quest of sorts to find not the answer to the secret of life and the universe—which is 42, because, of course, it would be something absurd like thatbut the question to the answer. Which is also absurd! I was amused as well as intrigued by their adventure, which included finding a good cup of tea and a good place to eat, the restaurant mentioned in the book’s title.

By Douglas Adams ,

Why should I read it?

3 authors picked The Restaurant at the End of the Universe as one of their favorite books, and they share why you should read it.

What is this book about?

Following the smash-hit sci-fi comedy The Hitchhiker's Guide to the Galaxy, The Restaurant at the End of the Universe is the second part in Douglas Adams' multi-media phenomenon and cult classic series.

This edition includes exclusive bonus material from the Douglas Adams archives, and an introduction by Monty Python star, Terry Jones.

If you've done six impossible things this morning, why not round it off with breakfast at Milliways, the Restaurant at the end of the Universe?

Which is exactly what Arthur Dent and the crew of the Heart of Gold plan to do. There's just the small matter of…


Book cover of No Rules Rules: Netflix and the Culture of Reinvention
Book cover of Invention: A Life
Book cover of Principles: Your Guided Journal (Create Your Own Principles to Get the Work and Life You Want)

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