100 Books Like Deep Purpose

I’m the author of a deeply introspective book about the difference between chasing success and truly living a successful life, told from deep within the startup trenches. I’ve spent decades navigating those trenches myself, which is why I’m so passionate about this theme. These books echo the questions I’ve lived, and continue to live, about meaning, purpose, and what truly matters. I picked these five books because they have shaped my understanding of success—and the deep, often messy, work it takes to redefine it from within. Together, they have shaped my belief that entrepreneurial success isn’t just about what we build, but who we become in the process. 

I am a University Distinguished Professor at Mays Business School, Texas A&M University, and a senior fellow at the Institute for Healthcare Improvement. I have devoted my career to studying service quality and ways to improve it, first in the commercial sector and, since 2001, in healthcare. I started my healthcare journey studying at the Mayo Clinic, and I have since done in-residence research at other health systems, most recently, Henry Ford Health in Detroit. My work includes research on improving the patient and family experience in cancer care. Kindness and dignity are vitally important in healthcare – and too often missing. I am on a personal mission to enhance healing in all its forms.

My search for meaning didn't come when I hit midlife. Ever since I was a kid, I gravitated toward books and movies that offered lessons about living, which I'd try to incorporate into admittedly limited childhood opportunities. As I grew older and gained more agency, I was able to apply what I learned to more significant decisions, which often led me down a very different path than my peers. I suppose, in hindsight, this accounts for why my first three books were released by a publisher in the personal transformation space. I'm happy to share the 5 books that have helped me on my journey toward living a better life...so far.

Since 2014 I have studied, researched, and written about the concepts of meaning and purpose. In 2016, I published a book entitled The Purpose Effect dedicated solely to the topic. In Work-Life Bloom, two of the key work-life factors that make up the accompanying model focus on meaning and purpose. I am known for urging people to declare their purpose, writing it down, and sharing it far and wide. My declaration is as follows: “We’re not here to see through each other; we’re here to see each other through.”

I was a business school professor for 38 years, always fascinated by how organizations could (or couldn’t) adapt to their changing environments. Over the course of my career, I observed and studied how organizations sought to adapt to major disrupting forces such as new information-processing technologies, internationalization, downsizing, new organizational forms, digitization, and artificial intelligence. Today’s global business environment is complex, dynamic, and highly interconnected. The only way to adapt is through collaboration–organizations must be able to quickly respond to any environmental change by identifying appropriate resources wherever they may exist and efficiently marshaling them into a desired response and eventual solution. In competitive terms, this is called a “relational advantage.” 

Typically, climate journalists share stories of disastrous extreme weather events made more extreme by climate change. But over the past decade, I’ve discovered that every sector of the economy and every country on the planet that I’ve had the privilege to explore has people working on climate solutions. Crucially, in many places, these are now working at scale. 

I’ve always lived in a small city in Northern Ontario (Canada) that is surrounded by smaller towns and even smaller villages. I’m a first-generation Canadian who grew up without extended family any closer than Scotland. I’ve learned first-hand how wonderful found families can be. Once I started writing, I was drawn to happy endings and small-town settings where everyone knows your business but has your back too. I hope you enjoy these small-town recommendations as much as I do. Here’s to small towns, found families, and happy endings!

When my mother died at age 83, I became executor of her estate. When our son was diagnosed with a brain tumor at age 22 and went through four brain surgeries in nine months, I acted as his caregiver while also caring for my father, who was dying from cancer. As a Christian, I wanted to learn what the Bible taught me about the hope of Heaven, leaving a legacy (my mother made it easier to be her executor by organizing her essential information), caregiving, and aging wisely. As an author, life, and legacy coach, and speaker, I love sharing the hope, peace, and comfort I gained through these resources. 

I wasn’t really interested in the Olympics until they came knocking at my door. I lived in Vancouver during the 2010 Winter Olympics Bid. When a plebiscite was called, the Yes side plastered the city with billboards explaining why everyone should want the Olympics. Simultaneously, a much less resourced but vocal opposition argued that hosting would be an environmental, social, and economic disaster. The two sides were so far apart that my curiosity was piqued. When I began a postdoctoral fellowship in the UK, I realized that they, too, were in the midst of similar debates, as hosts of the 2012 Summer Olympics. From here a research project was born.

I build and use emerging technological innovations in business, and I also teach others how they might too! I’m a serial entrepreneur and a Professor at the Wharton School of the University of Pennsylvania. As an entrepreneur, I co-founded and developed the core IP for Yodle Inc, a venture-backed firm that was acquired by Web.com. I’m now the founder of Jumpcut Media – a startup using data and Web3 technologies to democratize opportunities in Film and TV. In all this work, I'm often trying to assess how emerging technologies may affect business and society in the long run and how I can apply them to create new products and services.