Book description
Writing well is for school. Writing effectively is for life.
Todd Rogers and Jessica Lasky-Fink offer the most valuable practical writing advice today. Building on their own research in behavioral science, they outline cognitive facts about how people actually read and distill them into six principles that will transform the…
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Why read it?
1 author picked Writing for Busy Readers as one of their favorite books. Why do they recommend it?
As a communications professional, I try to incorporate plain language into all of the materials I write – from emails to books. This book made a strong case for easing the reading burden on people at work. We all spend too much time on emails, reports, websites and such, trying to find the information we need. The tips in this book will make your writing more efficient and get your message across clearly, which means you'll get better results.
A great book for anyone who sits down to write a few emails and wonders where their day went!
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