Book description
WHAT INVESTORS WANT
Praise for What Investors Really Want
"We all share behavioral traits that are major roadblocks to intelligent financial decisions. Bottom line: if you really want to achieve investment success, understand yourself and eliminate or minimize these traits. This book will help you do exactly that."
--…
Why read it?
1 author picked What Investors Really Want as one of their favorite books. Why do they recommend it?
In What Investors Really Want, Statman masterfully unpacks our true motivations. Yes, we seek financial gain, but our desire for more often leads us to act in ways that actively reduce those returns. He explains that investors are driven not just by utilitarian goals (financial benefits), but by expressive and emotional objectives as well.
We crave the emotional well-being of feeling smart and secure. This drive for comfort is exactly what pushes us to buy stocks in euphoric bull markets, only to panic-sell during downturns in a desperate effort to feel safe again. We also love the emotional high…
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