Why read Viva the Entrepreneur?

Book cover of Viva the Entrepreneur: Founding, Scaling, and Raising Venture Capital in Latin America

Book description

The entrepreneurial journey is lonely—especially if you’re looking to start a business in Latin America, where opportunities are ripe but resources are scarce. Brian Requarth is well acquainted with the challenges unique to this part of the world, having grown Viva Real from two people to over 500 employees, and…

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Business

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Why read it?

1 author picked Viva the Entrepreneur as one of their favorite books. Why do they recommend it?

Kusi Hornberger

Author

This book is an excellent read for any entrepreneur who is looking for a firsthand account of the ups and downs of starting and growing a business in emerging markets.

I got to know Brian during my time living in Brazil and truly admire his story, as well as the candor and honesty that he brings to this book. Brian shares tons of funny and useful anecdotes, particularly as they relate to raising funding and negotiating with venture capital and private equity investors.

Filled with insight, this is a must-read for anyone starting a business or investing in startups that…

From Kusi's list on investing for impact.