Book description
Ai Hisano exposes how corporations, the American government, and consumers shaped the colors of what we eat and even the colors of what we consider "natural," "fresh," and "wholesome."
The yellow of margarine, the red of meat, the bright orange of "natural" oranges-we live in the modern world of the…
Why read it?
1 author picked Visualizing Taste as one of their favorite books. Why do they recommend it?
I think one of the most important yet hardest things to study with food in history is its sensory appeal.
Taste and smell are so important to how we experience food, but don’t leave a record. Visualizing Taste is a smart, fun look at the role of the senses in food marketing, and how businesses remade markets around visual selling.
To illustrate what an incredible revolution this was, just think about the following: when you walk into a supermarket, what do you smell? Chances are, if it’s a decent one, the answer is nothing. Which is kind of crazy since…
From Xaq's list on The best history books that explain the origins of our industrial food system.
If you love Visualizing Taste...
December on 5C4
Magical realism meets the magic of Christmas in this mix of Jewish, New Testament, and Santa stories–all reenacted in an urban psychiatric hospital!
On locked ward 5C4, Josh, a patient with many similarities to Jesus, is hospitalized concurrently with Nick, a patient with many similarities to Santa. The two argue…
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